Reference health
Measuring Brand Loyalty on the Individual Level: a Comparative Study
11/11 checkable references clean · checked 2026-08-02
Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.
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The 11 checked references that resolve
resolves10.1287/opre.26.3.406
Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach
resolves10.2307/3172586
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers
resolves10.1093/erae/17.1.19
An investigation into the validity of measures for variation in consumption used in economics and marketing<sup>1</sup>
The 5 references without a DOI — listed, not checked
no DOI — not checkedChurchill, H. (1942): How to Measure Brand Loyalty. Advertising and Selling, Vol. 35,24 (cited from Jacoby, Chestnut, 1978).
no DOI — not checkedCunningham, R. (1956): Measurement of Brand Loyalty. The Marketing Revolution, Proceedings of the 37th Conference of the American Marketing Association. Chicago, American Marketing Association, 39–45 (cited from Jacoby, Chestnut, 1978).
no DOI — not checkedJacoby, J. and Chestnut, R. (1978): Brand Loyalty Measurement and Management. John Wiley & Sons, New York.
no DOI — not checkedMellens, M., Dekimpe, M. G., and Steenkamp, J.-B. E. M. (1996): A Review of Brand-Loyalty Measures in Marketing. Tijdschrift voor Economie en Management, Vol. 41, No. 4, 507–533.
no DOI — not checkedReichheld, F. (1996): The Loyalty Effect. Harvard Business School Press, Boston.
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work were clean at the dated check: each resolved to a known work in a public registry, and none
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or importance of the work itself, and nothing about references deposited without a DOI.
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