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A Reference Price Model of Brand Choice for Frequently Purchased Products
The 3 references without a DOI — listed, not checked
no DOI — not checkedBriesch, Richard, Lakshman Krishnamuthi, Tridib Mazumdar, and S.P. Raj. (1994). ?A Comparative Analysis of Alternative Reference Price Models,? Paper presented at the Marketing Science Conference, University of Arizona, Tucson, AZ.
no DOI — not checkedHelson, Kristian, and Bruce G.S. Hardie. (1994). ?A Reexamination of Reference Price Models: Is Any Single Specification Correct?? Paper presented at the Marketing Science Conference, University of Arizona, Tucson, AZ.
no DOI — not checkedWiner, Russell S. (1988). ?Behavioral Perspectives on Pricing: Buyers' Subjective Perception of Price Revisited.? In Timothy M. Devinney, (ed.),Issues in Pricing: Theory and Research, (pp. 35?57). Lexington, MA: Lexington Books.
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