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Modeling rationality in marketing decision-making with game theory

https://doi.org/10.1007/bf02723287
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34/34 checkable references clean · checked 2026-09-03

Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.

18 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.

The 34 checked references that resolve
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Optimizing Advertising Expenditures in a Dynamic Duopoly
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A Differential Games Solution to a Model of Competition Between a Thief and the Police
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no DOI — not checkedBacharach, Michael. 1977.Economics and the Theory of Games. Boulder, Colorado:Westview Press.
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no DOI — not checkedKuhn, H.W. and A.W. Tucker. 1950. Preface, inContribution to the Theory of Games, Vol. 1.Eds. H.W. Kuhn andA.W. Tucker.Annals of Mathematical Studies 24.Princeton:Princeton University Press.
no DOI — not checkedKrass, Josif A. and Shawkat M. Hammoudeh. 1981.The Theory of Positional Games with Applications in Economics. New York: Academic Press.
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