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On the Measurement of Purchase Data: Surveys versus Purchase Diaries
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no DOI — not checkedRam, S. and Hyung-Shik Jung. 1989. “The Link Between Involvement, Use Innovativeness and Product Usage.” InAdvances in Consumer Research. Ed. Thomas K. Srull. Hawaii: Association for Consumer Research, 16: 160–166.
no DOI — not checkedSrivastava, Rajendra K., Allan D. Shocker, and George S. Day. 1978. “An Exploratory Study of the Influences of Usage Situation on Perceptions of Product Markets.”Advances in Consumer Research. Ed. Keith Hunt. Chicago: Association for Consumer Research. 5: 32–37.
no DOI — not checkedZaichkowsky, Judith Lynne. 1985. “Familiarity: Product Use, Involvement or Expertise?” InAdvances in Consumer Research. Eds. Elizabeth C. Hirschman and Morris B. Holbrook. Provo, UT: Association for Consumer Research, 12: 296–299.
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