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Choice in Context: Tradeoff Contrast and Extremeness Aversion
The 4 references without a DOI — listed, not checked
no DOI — not checkedCarpenter, Gregory S., Rashi Glazer, and Kent Nakamoto. 1994. “Meaningful Brands From Meaningless Differentiation: The Dependence on Irrelevant Attributes.”Journal of Marketing Research August 31, 339–351.
no DOI — not checkedHauser, John R., and Glen Urban. 1985. “The Value Priority Hypotheses for Purchases of Consumer Durable Goods.” M.I.T. Working Paper #1637-85, March.
no DOI — not checked—, and Donald R. Lehmann. 1991. “Modeling Choice Among Assortments.”Journal of Retailing 67 (Fall): 274–299.
no DOI — not checkedRatchford, Brian. 1975. “The New Economic Theory of Consumer Behavior.”Journal of Consumer Research 2 (September): 66–75.
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