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Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond
The 8 references without a DOI — listed, not checked
no DOI — not checkedBagwell, K., & Riordan, M. H. (1991). High and declining prices signal product quality. The American Economic Review, 81(1), 224–239.
no DOI — not checkedFudenberg, D., & Tirole, J. (1991). Game theory. Massachusetts: Cambridge.
no DOI — not checkedGuo, L. (2016). Contextual deliberation and procedure-dependent preference reversals. Working Paper, Chinese University of Hong Kong.
no DOI — not checkedGuo, L., & Hong, L. J. (2016). Rational anchoring in economic valuations. Working Paper, Chinese University of Hong Kong.
no DOI — not checkedKe, T. T., Shen, Z.-J. M, & Villas-Boas, J. M. (2015). Search for information on multiple products. Forthcoming, Management Science.
no DOI — not checkedKuksov, D., & Lin, Y.F. (2015). Signaling low margin through assortment. Forthcoming, Management Science.
no DOI — not checkedSchmalensee, R. (1982). Product differentiation advantages of pioneering brands. The American Economic Review, 72(3), 349–365.
no DOI — not checkedTirole, J. (1988). The theory of industrial organization. Massachusetts: Cambridge.
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