Reference health

The Influence of Generic Advertising on Brand Preferences

https://doi.org/10.1086/380284
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14/14 checkable references clean · checked 2026-07-25

Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.

11 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.

The 14 checked references that resolve
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Retrieval-induced forgetting: Evidence for a recall-specific mechanism
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Similarity and inhibition in long-term memory: Evidence for a two-factor theory.
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Barriers to New Competition
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Strong items get suppressed, weak items do not: The role of item strength in output interference
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Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?
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Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches
resolves10.1086/208508
The Role of Price in Multi-Attribute Product Evaluations
resolves10.1287/mksc.2.4.319
Defensive Marketing Strategies
resolves10.2307/3151358
The Effect of Advertising on Consumer Price Sensitivity
resolves10.1016/0749-5978(86)90001-4
Test of a distributional theory of intuitive numerical prediction
resolves10.2307/1244424
A Two‐Stage Analysis of the Effectiveness of Promotion Programs for U.S. Apples
resolves10.1002/(SICI)1520-6297(199923)15:4<539::AID-AGR9>3.0.CO;2-N
Commodity checkoff programs as alternative producer investment opportunities: The case of soybeans
resolves10.1086/208551
The Effects of Contextual Priming in Print Advertisements
The 11 references without a DOI — listed, not checked
no DOI — not checkedAnderson, Norman H. (1981), Foundations of Information Integration Theory, New York: Academic Press.
no DOI — not checkedArmbruster, Walter J. and John P. Nichols (2001), “Commodity Promotion Policy,” working paper, Texas A&M University, University College Station, TX 77843-2124.
no DOI — not checked——— (2002), “Semantic Generation Can Cause Episodic Forgetting,” Psychological Science, 13 (July), 356–360.
no DOI — not checkedBecker, Geoffrey S. (1996), “Agricultural Marketing and Regulatory Provisions of the 1996 Farm Bill,” Report 96–381 ENR, Congressional Research Service, Environmental Resources and Policy Division, Washington, DC 20006.
no DOI — not checkedBlisard, William N., T. Sun, and James R. Blaylock (1991), “Effects of Advertising on the Demand for Cheese and Fluid Milk,” ERS Staff Report AGES 9154, U.S. Department of Agriculture Economic Research Service, Commodity Economics Division, Washington, DC, 20036-5831.
no DOI — not checkedBorden, Neil H. (1965), “Summary of the Effects of Advertising on Primary and Selective Demand,” in Advertising Management, ed. Harper W. Boyd and Joseph W. Newman, Homewood, IL: Irwin, 3–16.
no DOI — not checkedForker, Olan D. and Ronald W. Ward (1993), Commodity Advertising: The Economics and Measurement of Generic Programs, New York: Lexington.
no DOI — not checkedPorter, Michael (1976), “Intrabrand Choice, Media Mix, and Market Performance,” American Economic Review, 66 (May), 398–406.
no DOI — not checkedReberte, J. Carlos, Todd M. Schmit, and Henry M. Kaiser (1997), “An Ex Post Evaluation of Generic Egg Advertising in the U.S.,” in Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment: Proceedings of the NEC-63 Conference, ed. Jennifer L. Ferrero and Cynda R. Clary, Ithaca, NY: NICPRE.
no DOI — not checkedSrinivasan, V. Seenu (1982), “Comments on the Role of Price in Individual Utility Judgments,” in Choice Models for Buyer Behavior, ed. Leigh McAlister, Greenwich, CT: Jai, 81–90.
no DOI — not checkedStaelin, Richard and Russell S. Winer (1976), “An Unobservable Variable Model for Determining the Effect of Advertising on Consumer Purchases,” in Marketing, 1776–1976 and Beyond: 1976 Educators' Proceedings, ed. Kenneth L. Bernhardt, Chicago: American Marketing Association, 671–676.
What this badge says. CiteStamped means the CHECKABLE references of this work were clean at the dated check: each resolved to a known work in a public registry, and none carried a retraction notice at that time. It says nothing about the quality, findings, or importance of the work itself, and nothing about references deposited without a DOI.

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