Reference health
The role of corporate branding in a market driving strategy
4 of 51 checkable references need attention · checked 2026-07-25
At the dated check, the references listed below either did not resolve in Crossref or DataCite, or carried a retraction notice. Each one is shown with the registry record that put it there.
18 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.
References needing attention
does not resolve to a known work10.5465/amr.1989.4308385
does not resolve to a known work10.1108/03090569710167583
does not resolve to a known work10.2307/1251866
does not resolve to a known work10.5465/256759
The 47 checked references that resolve
resolves10.1108/03090560110694763
Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog
resolves10.1177/030630700102700101
The Three Virtues and Seven Deadly Sins of Corporate Brand Management
resolves10.1177/0092070305284969
Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology
resolves10.1108/03090560110381814
Corporate identity and corporate image revisited ‐ A semiotic perspective
resolves10.1177/0092070305284975
The Influence of Corporate Character on Customers and Employees: Exploring Similarities and Differences
resolves10.1057/palgrave.crr.1540171
Gaps Between the Internal and External Perceptions of the Corporate Brand
resolves10.2307/1252055
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
resolves10.1108/13563280210426160
Towards an integrated approach to corporate branding – an empirical study
resolves10.1362/0267257022780697
Inter-firm Market Orientation: Its Significance and Antecedents in Distribution Networks
resolves10.1080/10696679.2003.11658498
From Market Driven to Market Driving: An Alternate Paradigm for Marketing in High Technology Industries
resolves10.1057/palgrave.bm.2540243
Finding sources of brand value: Developing a stakeholder model of brand equity
resolves10.1057/palgrave.crr.1540172
Corporate Branding through External Perception of Organizational Culture
resolves10.1016/S0024-6301(97)00068-X
The revolution in retailing: from market driven to market driving
resolves10.5465/ame.2003.9474807
International growth through cooperation: Brand-driven strategies, leadership, and career development in Sweden
resolves10.1108/13632540210806919
The question of coherency in corporate branding – over time and across stakeholders
resolves10.1177/0092070305284972
The Penguin's Window: Corporate Brands From an Open-Source Perspective
resolves10.1177/002224299806200307
Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective
resolves10.1002/(SICI)1097-0266(199810)19:10<1001::AID-SMJ996>3.0.CO;2-4
Customer-led and market-oriented: let’s not confuse the two
resolves10.1177/002224299405800201
Determinants of Long-Term Orientation in Buyer-Seller Relationships
resolves10.1177/002224379202900303
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
resolves10.4135/9781452231426.n11
The Influence of Market Orientation on Channel Relationships: A Dyadic Examination
resolves10.1362/026725799784870504
Brand Orientation: A Mindset for Building Brands into Strategic Resources
The 18 references without a DOI — listed, not checked
no DOI — not checkedCarrillat, F., Jaramillo, F. and Locander, W. (2004), “Market‐driving organisations: a framework”, Academy of Marketing Science Review, No. 5, pp. 1‐14.
no DOI — not checkedde Chernatony, L. (2001), From Brand Vision to Brand Evaluation, Butterworth‐Heinemann, Oxford.
no DOI — not checkedFord, D., Gadde, L‐E., Håkansson, H., Lundgren, A., Snehota, I., Turnbull, P. and Wilson, D. (1998), Managing Business Relationships, Wiley, Chichester.
no DOI — not checkedGhauri, P.H. (2004), “Designing and conducting case studies in international business research”, in Marchan‐Piekkeri, R. and Welch, K. (Eds), Handbook of Qualitative Research Methods for International Business, Edward Elgar, Cheltenham, pp. 109‐24.
no DOI — not checkedGhauri, P.H. and Grönhaug, K. (2005), Research Methods in International Business Studies: A Practical Guide, 3rd ed., Pearson Education, Harlow.
no DOI — not checkedHåkansson, H. and Snehota, I. (1995), Developing Relationships in Business Networks, Thompson Business Press, London.
no DOI — not checkedHatch, M.J. and Schultz, M. (2001), “Are the strategic stars aligned for your corporate brand?”, Harvard Business Review, February, pp. 128‐34.
no DOI — not checkedInd, N. (2001), The Corporate Brand, New York University Press, New York, NY.
no DOI — not checkedKunde, J. (2002), Unique Now or Never. The Brand is the Company Driver in the New Value Economy, Pearson Education, Harlow.
no DOI — not checkedLawer, C. and Knox, S. (2004), “Reverse‐market orientation and corporate brand development”, working paper series, Cranfield University School of Management, Cranfield.
no DOI — not checkedMiles, M. and Huberman, A. (1994), Qualitative Data Analysis, 2nd ed., Sage, London.
no DOI — not checkedSalzer, M. (1994), “Identity across borders – a study in the Ikea‐World”, Dissertation No. 27 Studies in Management and Economics, Linköping University, Linkoping.
no DOI — not checkedYin, R. (1994), Case Study Research. Design and Methods, 2nd ed., Sage, London.
no DOI — not checkedAlbert, S. and Whetton, D. (1985), “Organizational identity”, in Cummings, L.C. and Staw, B.M. (Eds), Research in Organizational Behaviour, Vol. 7, JAI Press, Greenwich, pp. 263‐9.
no DOI — not checkedBuckley, P. and Casson, M. (1988), “A theory of cooperation in international business”, in Contractor, F.J. and Lorange, P. (Eds), Cooperative Strategies in International Business, Lexington Books, Lexington, MA, pp. 51‐3.
no DOI — not checkedBusiness Week (2004), Cult Brands, pp. 46‐53.
no DOI — not checkedPowell, W. (1990), “Neither market nor hierarchy: network forms of organization”, in Staw, B. and Cummings, L. (Eds), Research in Organizational Behaviour, JAI Press, Greenwich, CT, pp. 295‐336.
no DOI — not checkedUpshaw, L.B. (1995), Building Brand Identity: A Strategy for Success in a Hostile Marketplace, Wiley, New York, NY.
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