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A new marketing paradigm: Share of customer, not market share
1 of 1 checkable references need attention · checked 2026-09-13
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References needing attention
does not resolve to a known work10.2307/1251953
The 10 references without a DOI — listed, not checked
no DOI — not checkedp_1
no DOI — not checkedMass.
no DOI — not checkedp_4
no DOI — not checkedHarvard Business Review
no DOI — not checkedThe One-to-One Future:Building Relationships One Customer at a Time (New York: Currency/Doubleday
no DOI — not checkedRelationship Marketing: Theory, Methods, and Applications, Research Conference Proceedings, edited by Jagdish N. Sheth and Atul Parvatiyar
no DOI — not checkedII
no DOI — not checkedp_9
no DOI — not checkedp_10
no DOI — not checkedThe Great Marketing Turnaround: The Age of the Individual and How to Profitfrom It (Englewood Cliffs
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