Reference health
What we know about consumers’ color choices
18/18 checkable references clean · checked 2026-09-11
Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.
22 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.
The 18 checked references that resolve
resolves10.1007/BF02723310
Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit
resolves10.1177/002224298204600109
The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach
resolves10.1086/209159
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion
resolves10.1177/002224379603300306
An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning
resolves10.1177/0092070398262005
The Role of Affect in Attitude Formation: A Classical Conditioning Approach
resolves10.1007/978-3-319-17055-8_132
A Conceptual Framework for Examining Color Preference, Importance and Categorization in a Multiattribute Context – A Comparative Approach
resolves10.1086/209117
Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context
The 22 references without a DOI — listed, not checked
no DOI — not checkedBeatty, S.G. (1997), “H‐P goes in for a marketing makeover”, Wall Street Journal, November 11, B, p. 6 col. 3.
no DOI — not checkedBellizzi, J., Crowley, A.E. and Hasty, R.W. (1983), “The effects of color in store design”, Journal of Retailing, Vol. 59, Spring, pp. 21‐45.
no DOI — not checkedBirren, F. (1978), Color in Your World, Macmillan, New York, NY.
no DOI — not checkedCostigan, K. (1984), “How color goes to your head”, Science Digest, December, p. 24.
no DOI — not checkedDavidoff, J. (1991), Cognition through Color, The MIT Press, Cambridge, MA.
no DOI — not checkedHeath, R.P. (1997), “The wonderful world of color”, Marketing Tools, October, http://www.demographics.com/publications/mt/97_mt/9710_mt?mt971022.tm.
no DOI — not checkedKargere, A. (1949), Color and Personality, Philosophical Library, New York, NY.
no DOI — not checkedKreitler, H. and Kreitler, S. (1972), Psychology of the Arts, Duke University Press, Durham, NC.
no DOI — not checkedLane, R. (1991), “Does orange mean cheap?”, Forbes, Vol. 148, December, pp. 144‐7.
no DOI — not checkedLee, S. and Barnes, J.H. (1990), “Using color preferences in magazine advertising”, Journal of Advertising Research, January, pp. 25‐30.
no DOI — not checkedLuscher, M. and Scott, I. (1969), The Luscher Color Test, Random House, New York, NY.
no DOI — not checkedMazur, J.E. (1990), Learning and Behavior, Prentice‐Hall, Englewood Cliffs, NJ.
no DOI — not checkedMiddlestadt, S.E. (1990), “The effect of background and ambient color on product attitudes and beliefs”, in Goldberg, M. et al. (Eds), Advances in Consumer Research, Vol. 17, Association of Consumer Research, Provo, UT, pp. 244‐9.
no DOI — not checkedMontague, C. (1997), “Pigments that perform”, Marketing Tools, October, http://www. demographics.com/publications/mt/97_mt/9710_mt?mt971022.tm.
no DOI — not checkedMundell, H. (1993), “How the color mafia chooses your clothes”, American Demographics, November, pp. 21‐3.
no DOI — not checkedPantone (1992), Pantone Color Preference Study, Pantone Inc.
no DOI — not checkedRouland, R.C. (1993), “What colors are your school supplies?”, Direct Marketing, March, pp. 60‐2.
no DOI — not checkedShimp, T.A. (1991), “Neo‐Pavlovian conditioning and its implications for consumer theory and research”, in Robertson, T.S. and Kassarjian, H.H. (Eds), Handbook of Consumer Behavior, Prentice‐Hall, New York, NY.
no DOI — not checkedTrent, L. (1993), “Color can affect success of products”, Marketing News, Vol. 27, July, p. 4.
no DOI — not checkedTriplett, T. (1995a), “Research probes how consumers rely on color for their purchases”, Marketing News, Vol. 29 No. 18, August 28 pp. 1,39.
no DOI — not checkedTriplett, T. (1995b), “Carmakers driven by quest to find tomorrow’s color”, Marketing News, Vol. 29 No. 18, August 28, pp. 38‐9.
no DOI — not checkedTriplett, T. (1996), “Automotive color trends for new millennium”, Marketing News, Vol. 30 No. 20, September 23, pp. 20‐1.
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