Every reference with a DOI in the deposited reference list resolved to a known
work in Crossref or DataCite at the dated check, and none carried a retraction,
withdrawal, or removal notice.
The 57 references without a DOI — listed, not checked
no DOI — not checkedAaker, D.A. , Kumar, V. and Day, G.S. (2004), Marketing Research , 8th ed., John Wiley, New York, NY.
no DOI — not checkedAssociated Press and CNBC (2012), “Is there a problem with Facebook advertising?”, available at: www.emarketer.com/Article.aspx?R=1009065 (accessed 1 July 2013).
no DOI — not checkedAYTM (2012), “Facebook marketers find better payoff with sponsored stories”, available at: www.emarketer.com/Article/Facebook-Marketers-Find-Better-Payoff-with-Sponsored-Stories/1009109 (accessed 1 July 2013).
no DOI — not checkedBelch, G.E. and Belch, M.A. (2012), Advertising and Promotion: An Integrated Marketing Communication Perspective , 9th ed., McGraw-Hill, New York, NY.
no DOI — not checkedBerndt, A. (2007), “Media habits among generation Y consumers”,Proceedings of the 19th Annual Conference of the Southern African Institute of Management Scientists, Johannesburg, 19-21 September, pp. 3-16.
no DOI — not checkedBhattacherjee, A. (2012), Social Science Research: Principles, Methods, and Practices , USF Tampa Bay Open Access Textbooks, Tampa, FL.
no DOI — not checkedBischoff, W. (2012), “Mobile advertising now on Facebook in South Africa”, available at: www.bizcommunity.com/Article/196/12/78197.html (accessed 10 April 2014).
no DOI — not checkedBlumberg, B. , Cooper, D.R. and Schindler, P.S. (2011), Business Research Methods , 3rd ed., McGraw-Hill, London.
no DOI — not checkedBurns, A.C. and Bush, F.R. (2012), Basic Marketing Research , 3rd ed., Pearson Education, Upper Saddle River, NJ.
no DOI — not checkedChandra, B. , Goswami, S. and Chouhan, V. (2012), “Investigating attitude towards online advertising on social media – an empirical study”, Management Insight , Vol. 8 No. 1, pp. 1-14.
no DOI — not checkedCrosman, P. (2008), “Attracting young investors – financial firms are embracing mobile technology, Web 2.0 tools and social networking principles to reach Gen X and Gen Y”, Wall Street and Technology , Vol. 26, p. 16.
no DOI — not checkedDenscombe, M. (2010), The Good Research Guide , 3rd ed., McGraw-Hill, Berkshire.
no DOI — not checkedDigital Fire (2012), “Social media marketing in Africa”, available at: www.bizcommunity.com/Article/196/16/73947.html (accessed 3 July 2013).
no DOI — not checkedDu Chenne, S. (2011), “High on aspiration, but cynical”, AdReview , Vol. 28, April, pp. 48-51.
no DOI — not checkedDu Plooy, G.M. (2009), Communication research: Techniques, Methods and Applications , Juta, Cape Town.
no DOI — not checkedDynamic Logic (2012), “Mobile video bumps up health brand metrics”, available at: www.emarketer.com/Article.aspx?R=1009490 & ecid=a6506033675d47f881651943c21c5ed4 (accessed 4 July 2013).
no DOI — not checkedeMarketer (2012), “Social media key influencer in multi-exposure purchase path”, available at: www.emarketer.com/Article.aspx?R=1008845 & ecid=a6506033675d47f881651943c21c5ed4 (accessed 4 July 2013).
no DOI — not checkedeMarketer (2014a), “Digital ad spending worldwide to hit $137.53 billion in 2014”, available at: www.emarketer.com/Article/Digital-Ad-Spending-Worldwide-Hit-3613753-Billion-2014/1010736/8 (accessed 7 April 2014).
no DOI — not checkedeMarketer (2014b), “Global B2C ecommerce sales to hit $1.5 trillion this year driven by growth in emerging markets”, available at: www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575 (accessed 7 April 2014).
no DOI — not checkedeMarketer (2014c), “Social ad spending per user remains highest in North America”, available at: www.emarketer.com/Article/Social-Ad-Spending-per-User-Remains-Highest-North-America/1010505 (accessed 7 April 2014).
no DOI — not checkedFacebook (2014a), “Company info”, available at: https://newsroom.fb.com/company-info/ (accessed 6 August 2014).
no DOI — not checkedFacebook (2014b), “Platform”, available at: https://newsroom.fb.com/Platform (accessed 3 March 2014).
no DOI — not checkedFacebook and ComScore (2012), “Can Facebook go beyond earned media success?”, available at: www.emarketer.com/Article/Facebook-Go-Beyond-Earned-Media-Success/1009127 (accessed 30 June 2013).
no DOI — not checkedField, A. (2009), Discovering Statistics using SPSS , 3rd ed., Sage, London.
no DOI — not checkedGeorge, D. and Mallery, P. (2003), SPSS for Windows Step by Step: A Simple Guide and Reference , 4th ed., Allyn & Bacon, Boston, MA.
no DOI — not checkedGoldenberg, B. (2007), “The rise of the digital client”, Customer Relationship Management , Vol. 11, p. 12.
no DOI — not checkedGreenlight (2012), “Facebook sponsored advertisements – 44% of people say they would ‘never’ click on them”, available at: www.bizcommunity.com/Article/196/12/75429.html (accessed 10 April 2014).
no DOI — not checkedHair, J.F. , Bush, R.P. and Ortinau, D.J. (2009), Marketing Research , McGraw Hill/Irwin, New York, NY.
no DOI — not checkedHaydam, N. and Mostert, T. (2013), Marketing Research for Managers , African Paradigms Marketing Facilitators, Cape Town.
no DOI — not checkedInternet World Stats (2012), “Internet users and population statistics for Africa”, available at: www.internetworldstats.com/stats1.htm (accessed 28 June 2013).
no DOI — not checkedJordaan, Y. , Ehlers, L. and Grove, J.M. (2011), “Advertising credibility across media channels: perceptions of generation Y consumers”, Communicare , Vol. 30 No. 1, pp. 1-20.
no DOI — not checkedJWT Intelligence (2012), “Women’s influence on purchase decisions on the rise”, available at: www.emarketer.com/Article.aspx?R=1008807 (accessed 29 June 2013).
no DOI — not checkedKodjamanis, A. and Angelopoulos, S. (2013), “Consumer perception and attitude towards advertising on social networking sites: the case of Facebook”, Proceedings of International Conference on Communication, Media, Technology and Design, Famagusta, 2-4 May, pp. 53-58.
no DOI — not checkedKumar, R. (2011), Research Methodology , Sage, Pretoria.
no DOI — not checkedLevin, J. (2013), “Youth marketing”, available at: www.bizcommunity.com/Article/196/347/88005.html (accessed 2 July 2013).
no DOI — not checkedMaree, K. (2007), First Steps in Research , Van Schaik, Pretoria.
no DOI — not checkedMartins, J.H. , Loubser, M. and Van Wyk, H. (1996), Marketing Research: A South Africa Approach , Unisa, Pretoria.
no DOI — not checkedMaxwell, J. (2013), “Demystifying the online shopper 10 myths of multichannel retailing”, PWC’s Multichannel Retail Survey , January, pp. 3-35.
no DOI — not checkedMillward Brown (2012), “Rich display and video ads boost purchase intent”, available at: www.marketingmag.com.au/news/rich-display-and-video-ads-boost-purchase-intent-14282/#.U85FBBGKBMs (accessed 8 August 2014).
no DOI — not checkedMir, I.A. (2012), “Consumer attitudinal insights about social media advertising: a South Asian perspective”, The Romanian Economic Journal , Vol. 15 No. 45, pp. 265-288.
no DOI — not checkedMolnár, G. (2011), “Social technographics profiles of students at University of Pecs”, master dissertation, University of Pecs, Pécs.
no DOI — not checkedOrpana, J. and Tera, J. (2011), “Facebook marketing – what do users think of it?”, bachelor thesis University of Applied Sciences, Turku.
no DOI — not checkedPersuad, C. (2013), “The effects of interactivity and involvement on users’ attitude toward and perception of brands and purchase intent on Facebook”, master thesis, Louisiana State University, Baton Rouge, LA.
no DOI — not checkedPriyanka, S. (2013), “A study of online advertising on consumer behaviour”, International Journal of Engineering and Management Science , Vol 3 No. 4, pp. 461-465.
no DOI — not checkedReuters and Ipsos (2012), “Can Facebook go beyond earned media success?”, available at: www.emarketer.com/Article/Facebook-Go-Beyond-Earned-Media-Success/1009127 (accessed 1 July 2013).
no DOI — not checkedRichRelevance (2013), “On Facebook, retailers tackle how best to drive sales”, available at: www.emarketer.com/Article/On-Facebook-Retailers-Tackle-How-Best-Drive-Sales/1009793 (accessed 2 July 2013).
no DOI — not checkedSafko, L. (2010), The Social Media Bible: Tactics, Tools & Strategies for Business Success , 2nd ed., Wiley, Hoboken, NJ.
no DOI — not checkedShevel, A. (2013), “Black Diamonds outshine whites”, available at: www.bdlive.co.za/national/2013/04/28/black-diamonds-outshine-whites (accessed 20 November 2013).
no DOI — not checkedShopify (2014), “Facebook is no. 1 for social commerce”, available at: www.emarketer.com/Article/Facebook-No-1-Social-Commerce/1010721 (accessed 7 April 2014).
no DOI — not checkedStatistics South Africa (SA) (2012), Census 2011: In Brief, Statistics , Statistics SA, Pretoria.
no DOI — not checkedStokes, R. (2013), eMarketing: The Essential Guide to Marketing in a Digital World , 5th ed., Quirk Education, Cape Town.
no DOI — not checkedSymphony (2013), “Digital-first Millennials put a premium on value engagement”, available at: www.emarketer.com/Article/Digital-First-Millennials-Put-Premium-on-Value-Engagement/1009946 (accessed 1 July 2013).
no DOI — not checkedTustin, D.H. , Ligthelm, A.A. , Martins, J.H. and Van Wyk, H. (2005), Marketing Research in Practice , Unisa, Pretoria.
no DOI — not checkedVan Schalkwyk, D. (2012), Quantitative Statistics , CPUT, Cape Town.
no DOI — not checkedWronski, M. and Goldstruck, A. (2013), SA Social Media Landscape , World Wide Worx & Fuseware, Johannesburg.
no DOI — not checkedZikmund, W.G. (2003), Business Research Methods , 7th ed., Thomson South-Western, Oklahoma, OK.
no DOI — not checkedZikmund, W.G. and Babin, B.J. (2007), Essentials of Marketing Research , 3rd ed., Thomson, Mason, OH.
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