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Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings

https://doi.org/10.1177/002224378802500406
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7/7 checkable references clean · checked 2026-09-01

Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.

9 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.

The 7 checked references that resolve
resolves10.1287/mksc.3.1.1
Variety Seeking Through Brand Switching
resolves10.1287/mnsc.25.7.671
Brand Choice Inertia as One Aspect of the Notion of Brand Loyalty
resolves10.1177/002224378602300201
Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data
resolves10.1177/002224378502200308
Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products
resolves10.1086/208907
A Dynamic Attribute Satiation Model of Variety-Seeking Behavior
resolves10.1086/208926
Variety Seeking Behavior: An Interdisciplinary Review
resolves10.1287/mksc.4.3.255
Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases
The 9 references without a DOI — listed, not checked
no DOI — not checkedbibr1-002224378802500406
no DOI — not checkedRisk Taking and Information Handling in Consumer Behavior
no DOI — not checkedbibr3-002224378802500406
no DOI — not checkedRepeat Buying.
no DOI — not checkedData Reduction: Analyzing and Interpreting Statistical Data.
no DOI — not checkedEhrenbergA. S. C., and GoodhardtG. J., and BarwiseT. P. (1987), “The Double Jeopardy Effect,” London Business School Working Paper.
no DOI — not checkedBrand Loyalty: Measurement and Management.
no DOI — not checkedResearch Frontiers in Marketing, Dialogues and Directions
no DOI — not checkedStochastic Models of Buyer Behavior.
What this badge says. CiteStamped means the CHECKABLE references of this work were clean at the dated check: each resolved to a known work in a public registry, and none carried a retraction notice at that time. It says nothing about the quality, findings, or importance of the work itself, and nothing about references deposited without a DOI.

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