Every reference with a DOI in the deposited reference list resolved to a known
work in Crossref or DataCite at the dated check, and none carried a retraction,
withdrawal, or removal notice.
The 69 checked references that resolve
resolves10.1177/0972150915581105An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firms’ Profitability: Evidence from India
resolves10.1002/cb.1591An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
resolves10.1002/smj.2468Performance deviations and acquisition premiums: The impact of CEO celebrity on managerial risk‐taking
resolves10.1002/mar.20550It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
resolves10.1080/00913367.1999.10673585Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes
resolves10.1080/00913367.2001.10673650Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services
resolves10.1016/j.ausmj.2012.10.001Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context
resolves10.1002/mar.20551Celebrities in Advertising: Looking for Congruence or Likability?
resolves10.1080/10705519909540118Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives
resolves10.1016/j.ausmj.2011.07.005Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention
resolves10.1080/00913367.2013.827606Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
resolves10.1016/S0148-2963(96)00238-XAds promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions
resolves10.1002/mar.20555Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
resolves10.1016/S0148-2963(98)00002-2Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
resolves10.1080/10696679.2002.11501916The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions
resolves10.1002/mar.20865Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?
resolves10.1086/209278How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?
resolves10.1086/209217Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
resolves10.7903/cmr.704Evaluating the structural validity of the Multifactor Leadership Questionnaire (MLQ), capturing the leadership factors of transformational-transactional leadership
resolves10.1080/00913367.1990.10673191Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
resolves10.1086/208954Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
resolves10.1037/0021-9010.88.5.879Common method biases in behavioral research: A critical review of the literature and recommended remedies.
resolves10.1080/13527266.2014.914561Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention
resolves10.1086/339920Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives
resolves10.1177/0972150916656694Study of the Relationship among the Factors of Brand Equity: A Study on Fast-food Brands
resolves10.1086/209368The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions
resolves10.1002/hfm.20336Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators
The 27 references without a DOI — listed, not checked
no DOI — not checkedBaggonkar S. (2014, May 7). Mahindra puts veteran in charge of two wheelers. Business Standard. Retrieved from http://www.business-standard.com/article/companies/mahindra-puts-veteran-in-charge-of-two-wheelers-114050701531_1.html
no DOI — not checkedTesting structural equation models
no DOI — not checkedStructural equation modeling with AMOS: Basic concepts, applications, and programming
no DOI — not checkedbibr10-0972150918794974
no DOI — not checkedSocial measurement: Current issues
no DOI — not checkedbibr18-0972150918794974
no DOI — not checkedCrutchfield D. (2010). Celebrity endorsements still push product. Advertising Age. Retrieved from http://adage.com/article/cmo-strategy/marketing-celebrity-endorsementspushproduct/146023/
no DOI — not checkedA technology acceptance model for empirically testing new end-user information systems: Theory and results
no DOI — not checkedET Bureau (2003, April 29). Sachin to endorse all TVS motorbikes. The Economic Times. Retrieved from http://articles.economictimes.indiatimes.com/2003-04-29/news/27543238_1_tvs-victor-sachin-tendulkar-brand-ambassador
no DOI — not checkedbibr31-0972150918794974
no DOI — not checkedMultivariate data analysis
no DOI — not checkedAdvertising exposure, memory and choice
no DOI — not checkedbibr41-0972150918794974
no DOI — not checkedImage Management (2012, April 10). 5 Indian brand ambassadors who flopped. Retrieved from http://imagemanagement.in/2012/04/10/5-indian-brand-ambassadors-who-flopped/
no DOI — not checkedbibr46-0972150918794974
no DOI — not checkedStrategic brand management: Building, measuring, and managing brand equity
no DOI — not checkedMarketing research: An applied orientation
no DOI — not checkedMaps of India (2015, May 4). Two wheeler manufacturers and its market in India. Retrieved from http://business.mapsofindia.com/automobile/two-wheelers-manufacturers/
no DOI — not checkedbibr63-0972150918794974
no DOI — not checkedbibr71-0972150918794974
no DOI — not checkedbibr75-0972150918794974
no DOI — not checkedCelebrity sells
no DOI — not checkedbibr79-0972150918794974
no DOI — not checkedSaxena R. (2008, April 22). It’s not working. Business Standard: The Strategist, p. 1. Retrieved from https://www.business-standard.com/category/specials-strategist-10903.htm
no DOI — not checkedCelebrities’ impact on branding
no DOI — not checkedAdvances in consumer research
no DOI — not checkedThakkar K. (2016, August 9). India’s two-wheeler industry set to record the fastest growth in five years in fiscal 2017. ET Bureaus. Retrieved from http://economictimes.indiatimes.com/industry/auto/news/twowheelers/motorcycles/indias-two-wheeler-industry-set-to-record-fastest-growth-in-five-years-in-fiscal-2017/articleshow/53607347.cms
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