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Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
38/38 checkable references clean · checked 2026-10-15
Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.
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The 38 checked references that resolve
resolves10.1016/j.ijresmar.2008.03.004
A multi-stage model of word-of-mouth influence through viral marketing
resolves10.1177/002224379903600401
Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability
resolves10.28945/109
Predicting Internet-based Online Community Size and Time to Peak Membership Using the Bass Model of New Product Growth
resolves10.1509/jmkr.42.1.4.56891
On the Use of Econometric Models for Policy Simulation in Marketing
resolves10.2307/1912791
Investigating Causal Relations by Econometric Models and Cross-spectral Methods
resolves10.1016/0304-4076(92)90104-Y
Testing the null hypothesis of stationarity against the alternative of a unit root
resolves10.1509/jmkg.70.3.074
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
resolves10.1177/002224299806200406
Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan
resolves10.1287/mksc.1040.0075
How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness
resolves10.1057/palgrave.bm.2540030
Internet marketing the news: Leveraging brand equity from marketplace to marketspace
resolves10.1509/jmkr.39.4.421.19114
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
resolves10.1509/jmkg.68.4.142.42724
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
resolves10.1016/s0165-1765(97)00214-0
Generalized impulse response analysis in linear multivariate models
resolves10.1017/s0021849904040371
Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
resolves10.1287/mksc.14.3.g190
Market Share and Distribution: A Generalization, a Speculation, and Some Implications
resolves10.1509/jmkr.45.3.293
The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions
resolves10.1287/mksc.5.2.169
Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models
resolves10.1509/jmkr.45.1.48
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
resolves10.1142/9789814273794_0014
Ten Years After the Asian Financial Crisis — Negative Lessons Learned
The 14 references without a DOI — listed, not checked
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no DOI — not checkedref27
no DOI — not checkedA Community Uprising
no DOI — not checkedWeapon of Math Destruction: a Simple Formula Explains Why the Internet is Wreaking Havoc on Business Models
no DOI — not checkedref42
no DOI — not checkedref52
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