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The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength, Belief Confidence, and Attitudes
The Effect of Product Sampling on Product Trial, Purchase and Conversion
The 8 references without a DOI — listed, not checked
no DOI — not checkedref3
no DOI — not checkedUse of free product samples wins new favor as sales tool
no DOI — not checkedref6
no DOI — not checkedSome myths about the art of product sampling
no DOI — not checkedref9
no DOI — not checkedProduct Sampling and Word of Mouth
no DOI — not checkedSampling builds business
no DOI — not checkedCoupons, in-store promotions motivate consumer purchasing
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