Reference health
A Simulated Test Marketing Model for Emerging Markets: Key Principles
1 of 30 checkable references need attention · checked 2026-09-14
At the dated check, the references listed below either did not resolve in Crossref or DataCite, or carried a retraction notice. Each one is shown with the registry record that put it there.
38 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.
References needing attention
does not resolve to a known work10.1016/0737-6782(92)90004-v
The 29 checked references that resolve
resolves10.1016/j.jbusres.2002.11.001
Understanding brand performance measures: using Dirichlet benchmarks
resolves10.1177/002224379303000407
Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing
resolves10.1177/002224377801500201
Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
resolves10.1016/s0167-8116(02)00049-6
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
resolves10.1287/mnsc.12.11.865
Demon: Decision Mapping Via Optimum Go-No Networks—A Model for Marketing New Products
resolves10.1177/002224377301000201
Dynamic Forecasts of New Product Demand Using a Depth of Repeat Model
resolves10.1002/asmb.592
The value of simple models in new product forecasting and customer‐base analysis
resolves10.1002/(sici)1099-131x(199806/07)17:3/4<209::aid-for694>3.3.co;2-v
An empirical comparison of new product trial forecasting models
resolves10.1007/978-3-540-45080-1_107
Predicting Itemset Sales Profiles with Share Measures and Repeat-Buying Theory
resolves10.1287/mksc.1.3.243
On the Reliability and Predictive Validity of Purchase Intention Measures
resolves10.1287/opre.18.5.805
Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products
resolves10.1016/j.csda.2007.07.011
A maximum likelihood approximation method for Dirichlet's parameter estimation
The 38 references without a DOI — listed, not checked
no DOI — not checkedref1
no DOI — not checkedManagers' knowledge of marketing principles: The case of new product development
no DOI — not checkedMarket new products successfully
no DOI — not checkedref8
no DOI — not checkedEarly prediction of market success for new grocery products
no DOI — not checkedref10
no DOI — not checkedref12
no DOI — not checkedref13
no DOI — not checkedPretesting advertising in Simulated Test Marketing: An approach for the Russian FMCG market
no DOI — not checkedref16
no DOI — not checkedConditional Logit Analysis of Qualitative Choice Behaviour
no DOI — not checkedref18
no DOI — not checkedA grounded model of consideration set size and composition
no DOI — not checkedCalculation of Theoretical Brand Performance Measures from the Parameters of the Dirichlet Model
no DOI — not checkedHow to Estimate the Parameters of the Dirichlet Model using Likelihood Theory in Excel
no DOI — not checkedThe Dirichlet's Buyer Behaviour Assumptions Really Do Matter
no DOI — not checkedref25
no DOI — not checkedPatterns of Buyer Behavior: Regularities, Models, and Extensions
no DOI — not checkedref28
no DOI — not checkedThe future of Simulated Test Markets: Obsolescence of current models and the characteristics of models of the future
no DOI — not checkedPretest market models: A critical evaluation
no DOI — not checkedref32
no DOI — not checkedTrends and Issues in STMs: Results of an ARF pilot project
no DOI — not checkedThe Dirichlet Model: Analysis of a Market and Comparison of Estimation Procedures
no DOI — not checkedref36
no DOI — not checkedManagerial Uses of Descriptive Marketing Models -The Case of the Dirichlet
no DOI — not checkedA model for estimating sales potential prior to the test market
no DOI — not checkedPoints to check when planning simulated test marketing study
no DOI — not checkedExcess Loyalty in CPG Markets: A Comprehensive Examination
no DOI — not checkedref51
no DOI — not checkedEstimating sales volume potential for new innovative products with case histories
no DOI — not checkedref56
no DOI — not checkedNew product sales forecasting: Recent BASES model experiences in Europe and in The United States
no DOI — not checkedref59
no DOI — not checkedThe future of forecasting is here: Did Simulated Test Markets evolve as anticipated and what are the new expectations?
no DOI — not checkedref62
no DOI — not checkedref64
no DOI — not checkedEstimating Dirichlet Market Statistics From Survey Data
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