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Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach

https://doi.org/10.2139/ssrn.2404081
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1 of 66 checkable references need attention · checked 2026-08-27

At the dated check, the references listed below either did not resolve in Crossref or DataCite, or carried a retraction notice. Each one is shown with the registry record that put it there.

10 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.

References needing attention

does not resolve to a known work10.1037//0033-295x.104.2.211
The 65 checked references that resolve
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Keyword generation for search engine advertising using semantic similarity between terms
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Contextual Diversity, Not Word Frequency, Determines Word-Naming and Lexical Decision Times
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Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets
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Do Organic Results Help or Hurt Sponsored Search Performance?
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The Impact of Competing Ads on Click Performance in Sponsored Search
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<b>Research Note</b>—Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation
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Competing “Creatively” in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance
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Content and Context: Identifying the Impact of Qualitative Information on Consumer Choice
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Deriving the Pricing Power of Product Features by Mining Consumer Reviews
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Position Auctions with Consumer Search
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Simultaneously Discovering and Quantifying Risk Types from Textual Risk Disclosures
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Semantic ambiguity effects in word identification.
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A taxonomy of web search
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Bounded Rationality in Pricing under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?
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Estimating the Helpfulness and Economic Impact of Product Reviews: Mining Text and Reviewer Characteristics
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Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content
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An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
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The Quest for Content: How User-Generated Links can Facilitate Online Exploration
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Eye-tracking analysis of user behavior in WWW search
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Competition Among Virtual Communities and User Valuation: The Case of Investing-Related Communities
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resolves10.3386/w4970
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resolves10.3758/s13428-012-0278-x
Semantic diversity: A measure of semantic ambiguity based on variability in the contextual usage of words
resolves10.1037/a0038995
Opposing effects of semantic diversity in lexical and semantic relatedness decisions.
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The comparative effectiveness of sponsored and nonsponsored links for Web e-commerce queries
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Factors relating to the decision to click on a sponsored link
resolves10.1002/asi.20425
An examination of searcher's perceptions of nonsponsored and sponsored links during ecommerce Web searching
resolves10.1016/0010-0285(81)90011-6
Multiple meanings, number of related meanings, frequency of occurrence, and the lexicon
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Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
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What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising
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Bayesian inference in a simultaneous equation model with limited dependent variables
resolves10.1037//0096-1523.14.4.601
Lexical ambiguity and the timecourse of attentional allocation in word recognition.
resolves10.2139/ssrn.2290802
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
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Rethinking the Word Frequency Effect: The Neglected Role of Distributional Information in Lexical Processing
resolves10.1207/s15327663jcp13-1&2_03
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resolves10.1086/209482
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resolves10.1287/mksc.2014.0893
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
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Measuring Market Power in the Ready-to-Eat Cereal Industry
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Making Sense of Semantic Ambiguity: Semantic Competition in Lexical Access
resolves10.1207/s15516709cog2801_4
Modelling the effects of semantic ambiguity in word recognition
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An adaptive algorithm for selecting profitable keywords for search-based advertising services
resolves10.1509/jmkr.48.1.87
From Generic to Branded: A Model of Spillover in Paid Search Advertising
resolves10.1509/jmr.10.0354
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
resolves10.1287/mksc.1110.0647
Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data
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Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
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Stopping Criteria in Sequential Choice
resolves10.1287/isre.2013.0509
How to Attract and Retain Readers in Enterprise Blogging?
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Probabilistic Topic Models
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Position auctions
resolves10.1287/isre.1070.0139
A Model of Search Intermediaries and Paid Referrals
resolves10.2307/1910412
Optimal Search for the Best Alternative
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Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
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A Dynamic Model of Sponsored Search Advertising
resolves10.1145/2556195.2556237
Exploiting contextual factors for click modeling in sponsored search
The 10 references without a DOI — listed, not checked
no DOI — not checkedLatent Dirichlet Allocation
no DOI — not checkedThe Good, the Bad, and the Random: An Eye-Tracking Study of Ad Quality in Web Search
no DOI — not checkedReading Tea Leaves: How Humans Interpret Topic Models
no DOI — not checkedThe Value of Google Result Positionings
no DOI — not checkedref26
no DOI — not checkedref38
no DOI — not checkedref47
no DOI — not checkedBinary Codes Capable of Correcting Deletions, Insertions and Reversals
no DOI — not checkedref51
no DOI — not checkedImpact of ROI on Bidding and Revenue in Sponsored Search Advertisement Auctions
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