Reference health
Keyword Management Costs and 'Broad Match' in Sponsored Search Advertising
26/26 checkable references clean · checked 2026-07-28
Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.
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The 26 checked references that resolve
resolves10.1287/mnsc.2014.2033
Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
resolves10.1257/aer.97.1.242
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
resolves10.2307/1593709
Ignorance Promotes Competition: An Auction Model with Endogenous Private Valuations
resolves10.1287/mnsc.1090.1054
An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
resolves10.1509/jmr.13.0099
Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
resolves10.1016/j.geb.2008.12.003
Simplified mechanisms with an application to sponsored-search auctions
resolves10.1509/jmkr.48.1.87
From Generic to Branded: A Model of Spillover in Paid Search Advertising
resolves10.1287/mksc.2013.0838
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
resolves10.1287/mksc.1090.0552
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
The 7 references without a DOI — listed, not checked
no DOI — not checkedref5
no DOI — not checkedref9
no DOI — not checkedref13
no DOI — not checkedOptimizing relevance and revenue in ad search: a query substitution approach
no DOI — not checkedref24
no DOI — not checkedref32
no DOI — not checkedref33
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