Reference health
TV Viewing and Advertising Targeting
1 of 38 checkable references need attention · checked 2026-08-28
At the dated check, the references listed below either did not resolve in Crossref or DataCite, or carried a retraction notice. Each one is shown with the registry record that put it there.
6 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.
References needing attention
does not resolve to a known work10.1509/jmkg.74.3.18
The 37 checked references that resolve
resolves10.1111/j.1559-1816.2002.tb01423.x
Effects of Product–Program Congruity and Viewer Involvement on Memory for Televised Advertisements<sup>1</sup>
resolves10.1515/commun.2006.011
Memory for televised advertisements as a function of program context, viewer-involvement, and gender
resolves10.1287/mksc.1090.0544
Advertising Effectiveness, Digital Video Recorders, and Product Market Competition
resolves10.1080/02664760701235279
Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad
resolves10.1080/00913367.1992.10673357
Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition
resolves10.1177/002224378902600401
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
resolves10.1214/088342306000000330
Threshold Regression for Survival Analysis: Modeling Event Times by a Stochastic Process Reaching a Boundary
resolves10.1177/002224379503200201
How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments
resolves10.1177/002224379603300403
The Effect of Type of Elaboration on Advertisement Processing and Judgment
resolves10.1177/002224379703400205
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
resolves10.1080/00913367.2005.10639189
BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES
resolves10.1287/mksc.1080.0410
Heterogeneous Learning and the Targeting of Marketing Communication for New Products
resolves10.2139/ssrn.2098915
A Continuous Time Model of Product Usage: Measuring the Effect of Product Design and Rewards in Online Games
resolves10.1080/00913367.1992.10673356
Viewer Preference Segmentation and Viewing Choice Models for Network Television
resolves10.1509/jmkr.48.3.457
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
resolves10.1509/jmkr.37.2.173.18738
Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a Television Viewing Choice Model
resolves10.1287/mksc.17.2.124
To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials
resolves10.1287/mksc.1100.0567
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
resolves10.1177/002224378802500202
Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice
resolves10.2139/ssrn.2623227
Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
resolves10.1287/mksc.1070.0303
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
resolves10.1287/mksc.1060.0195
Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model
The 6 references without a DOI — listed, not checked
no DOI — not checkedref5
no DOI — not checkedref23
no DOI — not checkedModeling the microeffects of television advertising: Which ad works, when, where, for how long, and why?
no DOI — not checkedref36
no DOI — not checkedref41
no DOI — not checkedref44
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checked 2026-08-28 — re-checked daily as this page is visited; titles and statuses come from Crossref and DataCite and are not part of the signed record
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