Reference health
Time-Varying Effectiveness of Competitive Advertising
35/35 checkable references clean · checked 2026-09-13
Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.
5 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.
The 35 checked references that resolve
resolves10.1111/1468-2354.t01-2-00098
Advertising, learning, and consumer choice in experience good markets: an empirical examination*
resolves10.1509/jmr.11.0538
Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs
resolves10.1177/002224378402100107
How Advertising Affects Sales: Meta-Analysis of Econometric Results
resolves10.1287/mksc.1060.0208
Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship
resolves10.1509/jmkr.42.2.141.62296
New Empirical Generalizations on the Determinants of Price Elasticity
resolves10.1287/mksc.2013.0802
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories
resolves10.1509/jmr.14.0117
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
resolves10.1287/mnsc.39.9.1146
Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
resolves10.1509/jmkr.45.2.211
The Effect of Competitive Advertising Interference on Sales for Packaged Goods
resolves10.1509/jmr.12.0241
Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign
resolves10.1093/biomet/89.3.603
A simple and efficient simulation smoother for state space time series analysis
resolves10.1080/135272697345916
How ad claim similarity and target brand familiarity moderate competitive interference effects in memory for advertising
resolves10.1016/s0167-9473(00)00004-9
Dynamic hierarchical models: an extension to matrix-variate observations
resolves10.1287/mksc.17.3.214
Planning Media Schedules in the Presence of Dynamic Advertising Quality
resolves10.1287/mksc.1040.0075
How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness
resolves10.1177/002224379102800405
Development and Testing of a Model of Consideration Set Composition
resolves10.1509/jmr.14.0274
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
The 5 references without a DOI — listed, not checked
no DOI — not checkedBrand Confusion
no DOI — not checkedref17
no DOI — not checkedref20
no DOI — not checkedref37
no DOI — not checkedref40
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