Reference health

Application of Co-Branding Strategies in Mass Rapid Transit System: A Case Study of Delhi Metro Rail Corporation (DMRC)

11/11 checkable references clean · checked 2026-08-28

Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.

1 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.

The 11 checked references that resolve

resolves10.1111/j.0737-6782.2005.00120.x

Interorganizational Collaboration and Innovation: Toward a Portfolio Approach <sup>*</sup>

resolves10.1362/026725707x196387

Explaining behavioural intentions toward co-branded products

resolves10.1002/mar.20017

The impact of the alliance on the partners: A look at cause–brand alliances

resolves10.1207/s15327663jcp0901_4

Modeling the Role of Brand Alliances in the Assimilation of Product Evaluations

resolves10.1515/joim-2017-0014

Co-branding Strategy as a Source of Innovation on International Market

resolves10.1086/209192

Schema Congruity as a Basis for Product Evaluation

resolves10.1177/002224379603300407

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

resolves10.1016/0024-6301(95)92181-8

Brand alliances as signals of product quality

resolves10.1177/002224379903600209

Signaling Unobservable Product Quality through a Brand Ally

resolves10.1177/002224379803500105

Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

resolves10.1108/07363760010357796

Co‐branding: brand equity and trial effects

The 1 reference without a DOI — listed, not checked

no DOI — not checkedHow positioning strategies affect co-branding outcomes

What this badge says. CiteStamped means the CHECKABLE references of this work were clean at the dated check: each resolved to a known work in a public registry, and none carried a retraction notice at that time. It says nothing about the quality, findings, or importance of the work itself, and nothing about references deposited without a DOI.

checked 2026-08-28 — re-checked daily as this page is visited; titles and statuses come from Crossref and DataCite and are not part of the signed record

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