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The Effectiveness of Social Advertising

https://doi.org/10.2139/ssrn.3610513
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Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.

4 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.

The 33 checked references that resolve
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The role of social networks in information diffusion
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A Theory of Fads, Fashion, Custom, and Cultural Change as Informational Cascades
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Informational and Normative Social Influence in Buyer Behavior
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Informational and normative routes to conformity: The effect of faction size as a function of norm extremity and attention to the stimulus.
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The Effect of Word of Mouth on Sales: Online Book Reviews
resolves10.1002/sim.5408
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Social Influence: Compliance and Conformity
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Régions Francophones réels Francophones occasionnels Population Nombre % Nombre % AFRIQUE 30 001 000 4,7 40 617 000 6,3 645 000 000 Afrique du Nord-Est 219 000 0,31 700 000 2 83 400 000 Maghreb 14 455 000 24,7 17 030 000 29 58 400 000 Afrique subsaharienne 13 477 000 3,3 19 745 000 4,8 489 140 000 OCÉAN INDIEN 1 850 000 13,2 2 142 000 15,2 14 060 000 AMÉRIQUE 8 682 000 1,23 565 000 0,5 714 000 000 Amérique du Nord 7 286 000 2,93 2000 000 1,3 247 806 000 Amérique centrale, Caraïbes 1 216 000 0,7 365 000 0,2 176 794 000 Amérique du Sud 180 000 0,06 289 4000 000 ASIE 1 627 000 0,05 810 000 0,03 3 060 000 000 Proche et Moyen-Orient 1 491 000 0,8 800 000 0,4 186 000 000 Extrême-Orient 136 000 0,005 10 000 0,0004 2 874 000 000 EUROPE 63 952 000 8,19 200 000 0,1 789 000 000 Europe de l’Ouest 62 872 000 17,5 5 200 000 1,4 360 000 000 Europe de l’Est et URSS 1 080 000 0,34 000 000 0,9 429 000 000 OCÉANIE 350 000 1,3 33 000 0,1 26 000 000 MONDE 104 612 2 54 225 000 1 5 234 000 000
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resolves10.1177/0022242920913236
Inefficiencies in Digital Advertising Markets
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resolves10.1287/mksc.2020.1240
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resolves10.1287/mksc.2014.0861
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Birds of a Feather: Homophily in Social Networks
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The Evolution of Social Norms
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The Sound of Silence: Observational Learning in the U.S. Kidney Market
The 4 references without a DOI — listed, not checked
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no DOI — not checkedref24
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no DOI — not checkedref32
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