Reference health
Pricing Power in Advertising Markets: Theory and Evidence
21/21 checkable references clean · checked 2026-08-28
Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.
51 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.
The 21 checked references that resolve
resolves10.1287/mnsc.2016.2675
The Impact of Consumer Multi-homing on Advertising Markets and Media Competition
resolves10.1080/08997760903129440
What Influences Advertising Price in Television Channels?: An Empirical Analysis on the Spanish Market
resolves10.1287/mnsc.2013.1830
Targeted Advertising in Magazine Markets and the Advent of the Internet
resolves10.1207/s15327027hc2003_5
Age Differences in How Consumers Behave Following Exposure to DTC Advertising
resolves10.1207/s15327736me1702_5
Broadcast Network Television, 1955-2003: The Pursuit of Advertising and the Decline of Diversity
resolves10.1257/aer.103.5.1598
Ownership Consolidation and Product Characteristics: A Study of the US Daily Newspaper Market
resolves10.1257/aer.104.10.3073
Competition and Ideological Diversity: Historical Evidence from US Newspapers
resolves10.1016/j.ijindorg.2005.06.002
Price structure in two-sided markets: Evidence from the magazine industry
resolves10.1007/s11151-013-9403-y
Advertising Effectively Influences Older Users: How Field Experiments Can Improve Measurement and Targeting
resolves10.1287/mksc.1070.0303
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
The 51 references without a DOI — listed, not checked
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no DOI — not checkedIdentifying who dislikes television advertising: Not by demographics alone
no DOI — not checkedEither or both competition: A 'two-sided' theory of advertising with overlapping viewerships
no DOI — not checkedMedia see-saws: Winners and losers in platform markets
no DOI — not checkedWhat digital advertising gets wrong
no DOI — not checkedBelieve the hype: solving coordination problems with television advertising
no DOI — not checkedref16
no DOI — not checkedThe myth of '18 to 34'
no DOI — not checkedref19
no DOI — not checkedThe Olympics is a ratings flop. Advertisers don't care
no DOI — not checkedref23
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no DOI — not checkedThe tyranny of 18 to 49: American culture held hostage
no DOI — not checkedDisney marshals its parts into a new kind of advertising deal
no DOI — not checkedref31
no DOI — not checkedSurvey of the American Consumer, Respondent-Level Data for 2015
no DOI — not checkedSurvey of the American Consumer, Respondent-Level Data for 2017
no DOI — not checkedSurvey of the American Consumer, Respondent-Level Data for 2019
no DOI — not checkedref35
no DOI — not checkedref36
no DOI — not checkedPrice dispersion and legacy discounts in the national television advertising market
no DOI — not checkedEffects of mergers in two-sided markets: The US radio industry
no DOI — not checkedNetflix's ad-supported plan will launch in November at $6.99 a month
no DOI — not checkedAlgorithmic bias? An empirical study of apparent gender-based discrimination in the display of STEM career ads
no DOI — not checkedref42
no DOI — not checkedref44
no DOI — not checkedHow viewer tuning, presence, and attention respond to ad content and predict brand search lift
no DOI — not checkedFrom cat videos to the NFL -are we at the tipping point for online video?
no DOI — not checkedNetflix and Disney: Mad Men to the rescue?
no DOI — not checkedIn AARP's view, advertisers need to focus
no DOI — not checkedref49
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no DOI — not checkedTurner's new ad sales strategy sharpens its focus on clients, data
no DOI — not checkedTelevision advertisement pricing in the United States
no DOI — not checkedWhy do advertisers still covet the 18-49s?
no DOI — not checkedAttention oligopoly
no DOI — not checkedSome advertising influences on the elderly consumer: Implications for theoretical consideration
no DOI — not checkedref63
no DOI — not checkedAgeism in advertising
no DOI — not checkedref65
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no DOI — not checked2014-15 United States network television schedule
no DOI — not checkedref72
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