Reference health
Retail Strategies for E-tailers in Live Streaming Commerce: When Does an Influencer Marketing Channel Work?
30/30 checkable references clean · checked 2026-08-28
Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.
21 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.
The 30 checked references that resolve
resolves10.1016/j.ejor.2015.07.014
Impact of an “online-to-store” channel on demand allocation, pricing and profitability
resolves10.1016/j.ijinfomgt.2017.05.001
Customers’ purchase decision-making process in social commerce: A social learning perspective
resolves10.1287/isre.2021.1041
Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application
resolves10.1287/mnsc.49.1.1.12749
Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
resolves10.1287/isre.1100.0312
Online and Offline Demand and Price Elasticities: Evidence from the Air Travel Industry
resolves10.1108/INTR-03-2019-0082
Enhancing consumer engagement in e-commerce live streaming via relational bonds
resolves10.1080/10864415.2004.11044297
Impact of Web-based e-Commerce on Channel Strategy in Retailing
resolves10.1002/mde.3289
Optimal decisions and coordination of live streaming selling under revenue‐sharing contracts
resolves10.1016/j.dss.2010.11.032
Optimal software pricing in the presence of piracy and word-of-mouth effect
resolves10.17705/1jais.00614
Exploring the Dynamic Influence of Visit Behavior on Online Store Sales Performance: An Empirical Investigation
resolves10.25300/MISQ/2020/15630
Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce
resolves10.1016/j.tre.2018.12.012
O2O results in traffic congestion reduction and sustainability improvement: Analysis of “Online-to-Store” channel and uniform pricing strategy
resolves10.1287/mksc.1100.0588
“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers
resolves10.1080/10864415.2005.11043960
Pricing on the Internet and in Conventional Retail Channels: A Study of Over-the-Counter Pharmaceutical Products
resolves10.1287/isre.2019.0861
Impact of Live Chat on Purchase in Electronic Markets: The Moderating Role of Information Cues
resolves10.17705/1jais.00254
Online Impulse Buying: Understanding the Interplay between Consumer Impulsiveness and Website Quality
resolves10.17705/1jais.00555
"Pricing or Advertising? A Game-Theoretic Analysis of Online Retailing "
resolves10.1016/j.ijresmar.2010.01.004
Multi-channel price differentiation: An empirical investigation of existence and causes
resolves10.1016/j.jbusres.2018.08.032
The role of live streaming in building consumer trust and engagement with social commerce sellers
resolves10.1080/10864415.2020.1767434
An Integrated Randomized Pricing Strategy for Omni-Channel Retailing
resolves10.1287/mksc.1100.0586
Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures
resolves10.1080/07421222.2016.1172460
Do Professional Reviews Affect Online User Choices Through User Reviews? An Empirical Study
The 21 references without a DOI — listed, not checked
no DOI — not checkedStuck online: When online engagement gets in the way of offline sales
no DOI — not checkedref5
no DOI — not checkedDriving Factors, Effect Analysis and Countermeasures of the Development of China's Live Broadcast Platform
no DOI — not checkedref12
no DOI — not checkedPromoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming
no DOI — not checkedStated choice analysis of conditional purchase and information cue effects in online group purchase
no DOI — not checkedResearch on the Influence of Webcast on Consumers' Purchase Decision
no DOI — not checkedDiscussion on the live broadcast of social media and e-commerce
no DOI — not checkedref23
no DOI — not checkedref24
no DOI — not checkedLive streaming commerce and consumers' purchase intention: An uncertainty reduction perspective
no DOI — not checkedref28
no DOI — not checkedResearch on the Online Marketing Strategy and the Trend of Developing of "Internet Celebrity Live Broadcast" for Shoes and Clothes Enterprises. The Frontiers of Society
no DOI — not checkedOnline Channels and Store Brands: Strategic Interactions
no DOI — not checkedref36
no DOI — not checkedref38
no DOI — not checkedA 2020 perspective on "How live streaming influences purchase intentions in social commerce: An IT affordance perspective
no DOI — not checkedref41
no DOI — not checkedref42
no DOI — not checkedSee now, act now: How to interact with customers to enhance social commerce engagement?
no DOI — not checkedChannel in a Competitive Market?
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