Reference health
Investigating the effects of including discount information in advertising
42/42 checkable references clean · checked 2026-08-24
Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.
13 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.
The 42 checked references that resolve
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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment<sup>*</sup>
resolves10.1016/S0022-4359(99)80100-6
The effects of framing price promotion messages on consumers' perceptions and purchase intentions
resolves10.1177/0022242920913025
Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment
resolves10.1177/07439156211032751
Treatment Effect Heterogeneity in Randomized Field Experiments: A Methodological Comparison and Public Policy Implications
resolves10.1287/mksc.2023.1436
Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
resolves10.1007/s11129-007-9020-x
The impact of advertising on consumer price sensitivity in experience goods markets
resolves10.1016/S0022-4359(99)00018-4
The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback
resolves10.1287/mksc.2022.0357
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora
resolves10.1177/0022242918805411
Scheduling Content on Social Media: Theory, Evidence, and Application
resolves10.1016/j.ijresmar.2023.08.007
Standing out from the crowd: When and why color complexity in social media images increases user engagement
resolves10.1287/mksc.14.3.G151
Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price
resolves10.1287/mnsc.2017.2902
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
resolves10.1509/jmr.13.0050
Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment
resolves10.1177/00222429241274727
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising
resolves10.1177/002224379703400205
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
resolves10.1287/mksc.2023.0138
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out
resolves10.1007/s11129-015-9159-9
Effect of temporal spacing between advertising exposures: Evidence from online field experiments
resolves10.1509/jmr.14.0274
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
resolves10.1093/restud/rdz053
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
resolves10.1287/mksc.2017.1066
Personalization in Email Marketing: The Role of Noninformative Advertising Content
resolves10.1287/mksc.2016.1023
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
resolves10.1509/jmr.10.0035
Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application
resolves10.1287/mksc.2016.0989
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
resolves10.1080/01621459.2017.1319839
Estimation and Inference of Heterogeneous Treatment Effects using Random Forests
The 13 references without a DOI — listed, not checked
no DOI — not checkedGeneralized random forests
no DOI — not checkedref13
no DOI — not checkedA Playbook for Building Effective Creative on YouTube
no DOI — not checkedref19
no DOI — not checkedref21
no DOI — not checkedref22
no DOI — not checkedInferno: A guide to field experiments in online display advertising
no DOI — not checkedref34
no DOI — not checkedHow to Drive Performance Through Creative Optimization
no DOI — not checkedPrice as an informational cue: effects on product evaluations
no DOI — not checkedAI and personalization
no DOI — not checkedThe effect of price, brand name, and store name on buyers? perceptions of product quality: An integrative review
no DOI — not checkedInformational and noninformational advertising content
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