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Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions
40/40 checkable references clean · checked 2026-08-28
Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.
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The 40 checked references that resolve
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Machine Learning Methods That Economists Should Know About
resolves10.19030/jabr.v26i4.302
Customized Online Promotions: Moderating Effect Of Promotion Type On Deal Value, Perceived Fairness, And Purchase Intent
resolves10.1093/biomet/asn055
Dealing with limited overlap in estimation of average treatment effects
resolves10.1287/mksc.2018.1135
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
resolves10.1017/pan.2017.15
Estimating Heterogeneous Treatment Effects and the Effects of Heterogeneous Treatments with Ensemble Methods
resolves10.1016/S1573-4412(07)06070-9
Chapter 70 Econometric Evaluation of Social Programs, Part I: Causal Models, Structural Models and Econometric Policy Evaluation
resolves10.1214/12-AOAS593
Estimating treatment effect heterogeneity in randomized program evaluation
resolves10.1093/pan/mpq035
Estimation of Heterogeneous Treatment Effects from Randomized Experiments, with Application to the Optimal Planning of the Get-Out-the-Vote Campaign
resolves10.1509/jmr.13.0169
Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context
resolves10.1002/sim.5753
A tutorial on propensity score estimation for multiple treatments using generalized boosted models
resolves10.1016/j.ijresmar.2018.05.001
The effects of mobile promotions on customer purchase dynamics
resolves10.1080/01621459.1958.10501484
The Estimation of the Parameters of a Linear Regression System Obeying Two Separate Regimes
resolves10.1080/01621459.1995.10476494
Semiparametric Efficiency in Multivariate Regression Models with Missing Data
resolves10.2307/2287653
Randomization Analysis of Experimental Data: The Fisher Randomization Test Comment
resolves10.1287/mksc.2017.1066
Personalization in Email Marketing: The Role of Noninformative Advertising Content
resolves10.1287/mnsc.2016.2450
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
resolves10.1093/ectj/utaa027
Debiased machine learning of conditional average treatment effects and other causal functions
resolves10.1002/(SICI)1520-6793(200003)17:3<257::AID-MAR4>3.0.CO;2-P
Consumers' perceptions of promotional framing of price
resolves10.1080/01621459.2017.1319839
Estimation and Inference of Heterogeneous Treatment Effects using Random Forests
resolves10.1002/mar.20416
The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions
resolves10.1002/mar.20076
The dark side of discounts: An inaction inertia perspective on the post‐promotion dip
The 16 references without a DOI — listed, not checked
no DOI — not checkedref10
no DOI — not checkedref11
no DOI — not checkedref12
no DOI — not checkedThe framing of sales promotions: an approach to classification
no DOI — not checkedDoubly robust policy evaluation and optimization
no DOI — not checkedDoubly robust policy evaluation and learning
no DOI — not checkedref18
no DOI — not checkedref23
no DOI — not checkedref24
no DOI — not checkedref29
no DOI — not checkedInferno: A guide to field experiments in online display advertising
no DOI — not checkedThe online display ad effectiveness funnel & carryover: Lessons from 432 field experiments
no DOI — not checkedReview on determining number of cluster in k-means clustering
no DOI — not checkedWeight trimming and propensity score weighting
no DOI — not checkedSuper learner. Statistical Applications in
no DOI — not checkedref54
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