Reference health
Do Non-Fungible Tokens Create Long-Term Value for Luxury Brands? The Effect of Nft Promotions on Customer Equity
29/29 checkable references clean · checked 2026-08-29
Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.
24 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.
The 29 checked references that resolve
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Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions
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Beyond the bubble: Will NFTs and digital proof of ownership empower creative industry entrepreneurs?
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Non-fungible token-enabled entrepreneurship: A conceptual framework
resolves10.1108/APJML-07-2013-0084
Clarifying the impact of product scarcity and perceived uniqueness in buyers' purchase behavior of games of limited-amount version
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Chatbot e-service and customer satisfaction regarding luxury brands
resolves10.1016/j.jbusres.2019.02.049
Linking lifestyle to customer lifetime value: An exploratory study in an online fashion retail market
resolves10.1057/s41262-020-00196-5
The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents
resolves10.1080/20932685.2023.2165130
Examining the luxury consumers’ showrooming behaviour: The effect of perceived values and product involvement
resolves10.1080/20932685.2010.10593068
Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention
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Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
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What is a luxury brand? A new definition and review of the literature
resolves10.1016/j.ijpe.2020.107831
Blockchain technology and the sustainable supply chain: Theoretically exploring adoption barriers
resolves10.1080/20932685.2022.2085594
Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation
resolves10.1016/j.jbusres.2014.04.025
Marketing mix and customer equity of SPA brands:Cross-cultural perspectives
resolves10.1016/j.ijinfomgt.2016.04.016
How community interactions contribute to harmonious community relationships and customers’ identification in online brand community
resolves10.1016/j.chb.2023.108090
Evaluation of sustainable metaverse characteristics using scenario-based fuzzy cognitive map
resolves10.1509/jmkg.68.1.109.24030
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
resolves10.1177/002224299806200102
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resolves10.1207/s15327906mbr2502_4
Structural Model Evaluation and Modification: An Interval Estimation Approach
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Non-fungible tokens (NFTs) as promotional devices: research needs and future projections
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SNS marketing activities as a sustainable competitive advantage and traditional market equity
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Parasocial relationship effects on customer equity in the social media context
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The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China
The 24 references without a DOI — listed, not checked
no DOI — not checkedref2
no DOI — not checkedHow to generate customer and firm benefits through online game product and brand community engagement-online and offline perspectives
no DOI — not checkedHow marketers can use nonfungible tokens (NFTs) in their campaigns
no DOI — not checkedref8
no DOI — not checkedref12
no DOI — not checkedref13
no DOI — not checkedMetaverse for service industries: Future applications, opportunities, challenges and research directions
no DOI — not checkedHow NFTs Create Value
no DOI — not checkedExploring consumers' subjective shopping experiences in directly operated luxury brand stores
no DOI — not checkedThe effects of product return effort and recreational shopper identity on future purchase intentions
no DOI — not checkedThe effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type
no DOI — not checkedSustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty
no DOI — not checkedref24
no DOI — not checkedref31
no DOI — not checkedThe effects of non-fungible token platform affordances on customer loyalty: A Buyer-Creator duality perspective
no DOI — not checkedTransformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention
no DOI — not checkedref37
no DOI — not checkedThe panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety
no DOI — not checkedFemvertising of luxury brands: Message concreteness, authenticity, and involvement
no DOI — not checkedWhat decides my purchase of non-fungible tokens?
no DOI — not checkedMetaverse and the fashion industry: A systematic literature review
no DOI — not checkedref43
no DOI — not checkedNFT luxury brand marketing in the metaverse: Leveraging blockchain-certified NFTs to drive consumer behavior
no DOI — not checkedref50
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