Reference health
Guidelines for Selecting or Modifying Logos
38/38 checkable references clean · checked 2026-08-29
Every reference with a DOI in the deposited reference list resolved to a known work in Crossref or DataCite at the dated check, and none carried a retraction, withdrawal, or removal notice.
46 without a DOI — not checked. A reference deposited without a DOI is never matched by title or guessed at; it stays outside the checked set, and this line discloses that.
The 38 checked references that resolve
resolves10.2466/pr0.1985.56.3.922
Interactive Imagery and Recall of Advertisements: Interactive Imagery, Noninteractive Imagery, and Printed Text
resolves10.1080/00221309.1964.9710286
Effects of Complexity and Incongruity Variables on Gsr, Investigatory Behavior, and Verbally Expressed Preference
resolves10.1037/0033-2909.106.2.265
Exposure and affect: Overview and meta-analysis of research, 1968–1987.
resolves10.1016/S0022-5371(64)80033-5
Uncertainty and latency of verbal naming responses as correlates of pattern goodness
resolves10.1086/209149
What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation
resolves10.3758/BF03211042
Evaluations of subjective complexity, pleasingness and interestingness for a series of random polygons varying in complexity
resolves10.1108/eb008200
ADVERTISING SYMBOLS AND BRAND NAMES THAT BEST REPRESENT KEY PRODUCT MEANINGS
resolves10.3758/BF03331603
Complexity-simplicity: I. Preference for symmetry and rejection of complexity
resolves10.1037/h0035889
Meaningfulness, perceptual grouping, and organization in recognition memory.
resolves10.1037/0096-3445.110.3.306
On the relationship between autobiographical memory and perceptual learning.
resolves10.1177/002224299305700101
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
resolves10.1016/S0022-5371(74)80049-6
Language and cognition: Effects of stimulus codability, name-word frequency, and age of acquisition on lexical reaction time
resolves10.2466/pms.1972.34.2.420
Information Transmission in Brief Exposures as a Function of Association Value
resolves10.3758/BF03342776
Meaningfulness and the associative phase of paired-associate learning: A methodological consideration
resolves10.3758/BF03330214
The role of a cognitive factor in the prolongation of an induced visual afterimage
resolves10.1016/0749-596X(90)90045-2
Illusions of immediate memory: Evidence of an attributional basis for feelings of familiarity and perceptual quality
The 46 references without a DOI — listed, not checked
no DOI — not checkedAttention and Special Performance IV
no DOI — not checkedbibr2-002224299806200202
no DOI — not checkedDictionary of Marketing Terms.
no DOI — not checkedAesthetics and Psychobiology.
no DOI — not checkedStudies in the New Experimental Aesthetics: Steps Toward an Objective Psychology of Aesthetic Appreciation.
no DOI — not checkedDesign Through Discovery: An Introduction to Art and Design.
no DOI — not checkedbibr10-002224299806200202
no DOI — not checkedbibr11-002224299806200202
no DOI — not checkedChajetClive (1990), personal communication, Carnegie Mellon University, Pittsburgh.
no DOI — not checkedbibr15-002224299806200202
no DOI — not checkedbibr18-002224299806200202
no DOI — not checked“The Golden Section: An Information-Theoretic Approach to Understanding Two-Sided Persuasion,”
no DOI — not checkedbibr22-002224299806200202
no DOI — not checkedA Primer of Visual Literacy.
no DOI — not checkedbibr25-002224299806200202
no DOI — not checked“Using Logos as Cues to Recognition: A Preliminary Study,”
no DOI — not checkedbibr33-002224299806200202
no DOI — not checked“Concentration Measures and the Meaning of Marketing Stimuli,”
no DOI — not checked“Concentration in the Steel Industry,”
no DOI — not checkedbibr37-002224299806200202
no DOI — not checkedInterbrand Schechter (1994), “Logovalue Survey,” proprietary research report.
no DOI — not checkedVerbal and Nonverbal Mediators in Recognition Memory for Complex Visual Stimuli.
no DOI — not checkedbibr43-002224299806200202
no DOI — not checkedTrademark and Symbols Vol. 1: Alphabetical Designs and Vol. 2: Symbolic Designs.
no DOI — not checkedbibr47-002224299806200202
no DOI — not checkedbibr48-002224299806200202
no DOI — not checkedbibr49-002224299806200202
no DOI — not checkedSymbols in America.
no DOI — not checkedbibr52-002224299806200202
no DOI — not checkedbibr53-002224299806200202
no DOI — not checkedImages Objects and Ideas.
no DOI — not checkedbibr58-002224299806200202
no DOI — not checkedbibr59-002224299806200202
no DOI — not checked“Consumer Preference for Logo Designs: Visual Design and Meaning,”
no DOI — not checkedbibr63-002224299806200202
no DOI — not checkedbibr68-002224299806200202
no DOI — not checkedbibr69-002224299806200202
no DOI — not checkedbibr72-002224299806200202
no DOI — not checkedbibr73-002224299806200202
no DOI — not checkedbibr74-002224299806200202
no DOI — not checkedStatistical Abstracts of the U.S.
no DOI — not checkedThe Organization of Industry.
no DOI — not checkedbibr78-002224299806200202
no DOI — not checkedbibr79-002224299806200202
no DOI — not checkedbibr80-002224299806200202
no DOI — not checkedbibr82-002224299806200202
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