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Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Communicating Tourism Supplier Services:
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inferredcites →https://doi.org/10.2307/1252160openalex-snapshot
The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
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Green product quality, green corporate image, green customer satisfaction, and green customer loyalty
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Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Willingness to pay more for green products: A critical challenge for Gen Z
inferred← citeshttps://doi.org/10.1016/j.jclepro.2023.140292openalex-snapshot
Communicating positive environmental impacts – User experiences of the carbon handprint approach
inferred← citeshttps://doi.org/10.1016/j.jclepro.2024.143139openalex-snapshot
Everything mattress, but who chairs? Circular economy implementation in the Swiss furniture industry
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.104130openalex-snapshot
Drivers of strategic green marketing orientation: An SME owner-manager perspective
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104431openalex-snapshot
How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining
inferred← citeshttps://doi.org/10.1016/j.resconrec.2023.107052openalex-snapshot
Design from recycling: Overcoming barriers in regranulate use in a circular economy
inferred← citeshttps://doi.org/10.1016/j.sbr.2026.100254openalex-snapshot
Green service innovation and green customer satisfaction: The mediating role of green perceived quality and moderating effect of environmental consciousness
inferred← citeshttps://doi.org/10.1016/j.sftr.2025.101009openalex-snapshot
The factors influencing user loyalty in virtual green games: An empirical study based on ant forest
inferred← citeshttps://doi.org/10.1016/j.ssaho.2024.101270openalex-snapshot
Understanding customer switching behavior: An empirical examination of mobile financial services
inferred← citeshttps://doi.org/10.1016/j.ssaho.2026.102500openalex-snapshot
Evolution and research frontiers of green consumption behavior: Insights from bibliographic coupling and co-occurrence analyses
inferred← citeshttps://doi.org/10.1016/j.suscom.2025.101153openalex-snapshot
Architecture and sustainability assessment of cable multi-state monitoring system driven by green computing
inferred← citeshttps://doi.org/10.1016/j.techfore.2024.123898openalex-snapshot
Factors associated with the adoption of eco-innovation and its effect on environmental performance in the US household cleaning sector
inferred← citeshttps://doi.org/10.1016/j.trd.2024.104108openalex-snapshot
Are you a happy traveler? Exploring ridesourcing travelers' satisfaction and subjective well-being
inferred← citeshttps://doi.org/10.1016/j.tre.2023.103148openalex-snapshot
How to enhance the effects of the green supply chain management strategy in the organization: A diffusion process perspective
inferred← citeshttps://doi.org/10.1038/s41598-025-06752-wopenalex-snapshot
Corporate social responsibility and consumer purchase intentions with environmental benefit perception as mediator and multilevel moderating effect
inferred← citeshttps://doi.org/10.1080/00472778.2024.2370508openalex-snapshot
Linking green marketing and SMEs performance: A psychometric meta-analysis
inferred← citeshttps://doi.org/10.1080/02650487.2025.2466337openalex-snapshot
Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing
inferred← citeshttps://doi.org/10.1080/03155986.2025.2494938openalex-snapshot
Omni-channel supply chain pricing and investment decision considering green satisfaction in a competitive and cooperative environment
inferred← citeshttps://doi.org/10.1080/08853134.2023.2244675openalex-snapshot
Sustainability and professional sales: a review and future research agenda
inferred← citeshttps://doi.org/10.1080/08911762.2025.2503495openalex-snapshot
The Influence of AI Chatbots on Green Satisfaction and Loyalty: Evidence from Sustainability-Driven Consumer Behavior
inferred← citeshttps://doi.org/10.1080/08974438.2023.2192215openalex-snapshot
Modeling Consumers’ Purchase Intention for Environment-Friendly Packaged Products: An Empirical Study in Vietnam
inferred← citeshttps://doi.org/10.1080/10496491.2022.2143985openalex-snapshot
A Study on the Influence of Eco-Labels and Green Advertising on Green Brand Equity in Emerging Market
inferred← citeshttps://doi.org/10.1080/10496491.2025.2484712openalex-snapshot
The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam
inferred← citeshttps://doi.org/10.1080/1051712x.2024.2395570openalex-snapshot
Integrating CSR and Business Strategy into Social Innovation: Insights from Taiwan’s Cultural and Creative Industries
inferred← citeshttps://doi.org/10.1080/15256480.2026.2648037openalex-snapshot
Brewing Environmental Advocacy: From Bandwagon and Self-Congruence to Warm Glow in Sustainable Coffee Shops
inferred← citeshttps://doi.org/10.1080/15378020.2023.2205337openalex-snapshot
Green marketing practices and organizational sustainable performance in developing countries context: an empirical study
inferred← citeshttps://doi.org/10.1080/15378020.2025.2466873openalex-snapshot
Bytes to bites: Investigating QR code menu use behavior and green satisfaction in the restaurantscapes through a hybrid PLS-SEM and machine learning approach
inferred← citeshttps://doi.org/10.1080/1540496x.2026.2637807openalex-snapshot
When Climate Meets Capital: How Climate Risk Constrains Corporate Finance
inferred← citeshttps://doi.org/10.1080/16258312.2022.2164164openalex-snapshot
Green supply chain: the impact of environmental knowledge on green purchasing intention
inferred← citeshttps://doi.org/10.1080/19368623.2022.2022554openalex-snapshot
Impact of green human resource management practices on the environmental performance of green hotels
inferred← citeshttps://doi.org/10.1080/23311975.2024.2443050openalex-snapshot
A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior
inferred← citeshttps://doi.org/10.1080/23311975.2025.2518249openalex-snapshot
Leveraging technological innovation, social media, and green marketing for corporate reputation: the mediating role of business sustainability
inferred← citeshttps://doi.org/10.1088/1755-1315/1157/1/012042openalex-snapshot
Pertamina Gas Product Information System To Support Green Distribution And Sustainable Logistics Based On Android
inferred← citeshttps://doi.org/10.1108/ajems-04-2023-0137openalex-snapshot
Green marketing mix and repurchase intention: the role of green knowledge
inferred← citeshttps://doi.org/10.1108/apjba-08-2021-0398openalex-snapshot
The impact of green marketing mix elements on green customer based brand equity in an emerging market
inferred← citeshttps://doi.org/10.1108/apjml-01-2024-0095openalex-snapshot
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market
inferred← citeshttps://doi.org/10.1108/apjml-04-2025-0629openalex-snapshot
The role of green self-identity in shaping consumer loyalty and repurchase intentions: a moderated mediation model in green marketing
inferred← citeshttps://doi.org/10.1108/bfj-09-2021-1002openalex-snapshot
Clean and green: the relevance of hotels' website quality and environmental management initiatives for green customer loyalty
inferred← citeshttps://doi.org/10.1108/cms-07-2021-0318openalex-snapshot
Generating business intelligence through automated textual analysis: measuring corporate image with online information
inferred← citeshttps://doi.org/10.1108/cms-07-2023-0322openalex-snapshot
Can corporate ESG investing boost zombie firms back to normal? Evidence from Chinese firms
inferred← citeshttps://doi.org/10.1108/ejm-07-2023-0590openalex-snapshot
Consumers’ responses to sustainability initiatives: the impacts of response efficacy and fatalism
inferred← citeshttps://doi.org/10.1108/ijbm-05-2022-0192openalex-snapshot
Being “green” to trust and continue in a global pandemic
inferred← citeshttps://doi.org/10.1108/ijchm-04-2023-0515openalex-snapshot
Climate change needs behavior change: a team mechanism of team green creative behavior
inferred← citeshttps://doi.org/10.1108/ijchm-11-2024-1732openalex-snapshot
The spillover effect of sustainable hospitality and tourism consumption value (SHTCV) on prosocial behaviors: the moderating effect of global citizenship
inferred← citeshttps://doi.org/10.1108/ijoes-01-2023-0019openalex-snapshot
Let’s go green: achieving consumer-related performance outcomes in banks
inferred← citeshttps://doi.org/10.1108/ijoes-04-2025-0159openalex-snapshot
Eco-labels, green trust and eudaimonic wellbeing: a sustainable linkage to shape purchase intentions
inferred← citeshttps://doi.org/10.1108/ijoes-09-2024-0284openalex-snapshot
Analysis of the perceived firm ethicality and brand loyalty through the lens of corporate social responsibility, green brand innovativeness and green marketing: evidence from an emerging economy
inferred← citeshttps://doi.org/10.1108/ijoes-10-2024-0326openalex-snapshot
The two-way influence of green banking practices and green electronic word of mouth in driving green trust and green loyalty: a trust transfer perspective
inferred← citeshttps://doi.org/10.1108/jbim-04-2024-0292openalex-snapshot
Understanding buyer responses to supplier green certification in B2B markets: insights from interpersonal similarity and SOR framework
inferred← citeshttps://doi.org/10.1108/jgr-06-2023-0093openalex-snapshot
How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?
inferred← citeshttps://doi.org/10.1108/jhti-10-2024-1088openalex-snapshot
Glamorous green tourism: exploring the intersection of green marketing practices and tourist planned behavior in glamping tourism
inferred← citeshttps://doi.org/10.1108/jsibr-11-2024-0047openalex-snapshot
Achieving social impact through business research aimed at contributing to climate change mitigation
inferred← citeshttps://doi.org/10.1108/md-12-2023-2316openalex-snapshot
Multidimensional customer experience in the sustainability context
inferred← citeshttps://doi.org/10.1108/mf-12-2024-0942openalex-snapshot
Is climate risk important? Insights from the perspective of brand value
inferred← citeshttps://doi.org/10.1108/mip-02-2024-0093openalex-snapshot
From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?
inferred← citeshttps://doi.org/10.1108/mip-05-2024-0307openalex-snapshot
A green step forward: the role of green marketing in nurturing green customer loyalty
inferred← citeshttps://doi.org/10.1108/sampj-07-2023-0492openalex-snapshot
Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns
inferred← citeshttps://doi.org/10.1108/sbr-03-2022-0088openalex-snapshot
Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy
inferred← citeshttps://doi.org/10.1108/srj-10-2023-0566openalex-snapshot
A new conceptual model for consumer willingness to pay premium prices for sustainable products
inferred← citeshttps://doi.org/10.1109/icbir54589.2022.9786461openalex-snapshot
Green Logistics in Small and Medium Enterprises for Sustainable Development: A Developing Country Perspective
inferred← citeshttps://doi.org/10.1109/icced60214.2023.10425045openalex-snapshot
Electronic Service Quality and Information Quality on Online Customer Satisfaction: A Study of Legal Woods
inferred← citeshttps://doi.org/10.1109/icced60214.2023.10425229openalex-snapshot
Information Quality and Electronic Service Quality in Driving Customer Satisfaction and Experience at Online Legal Woods
inferred← citeshttps://doi.org/10.1109/icced60214.2023.10425459openalex-snapshot
Predictors of Perceived Customer Experience and Perceived Trust: Purchase Legal Woods Online on Web-Commerce
inferred← citeshttps://doi.org/10.1111/ijcs.12767openalex-snapshot
Consumer e‐waste disposal behaviour: A systematic review and research agenda
inferred← citeshttps://doi.org/10.1177/1087724x261446330openalex-snapshot
Port Electrification as Strategic Innovation: Integrating Port Technology, Policy, and Management for Decarbonization
inferred← citeshttps://doi.org/10.1177/14673584241299735openalex-snapshot
Integrating green image with relationship marketing: A moderating role of green image
inferred← citeshttps://doi.org/10.1177/21582440251378964openalex-snapshot
Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA
inferred← citeshttps://doi.org/10.1177/22786821241256188openalex-snapshot
Behavioral Intention of Consumers for Green Marketing in India: The Mediating Role of Consumer Environmental Attitude
inferred← citeshttps://doi.org/10.1186/s13021-026-00406-8openalex-snapshot
Shaping consumer behavior with artificial intelligence and brand elements
inferred← citeshttps://doi.org/10.1561/101.00000177openalex-snapshot
The Road Toward Sustainable Development: Environmental, Social, and Governance and Firm Performance
inferred← citeshttps://doi.org/10.15869/itobiad.1310688openalex-snapshot
Yeşil Pazarlama Çalışmalarının Tüketiciler ve İşletmeler Açısından Değerlendirilmesi Üzerine Bir İçerik Analizi
inferred← citeshttps://doi.org/10.17261/pressacademia.2022.1580openalex-snapshot
EXAMINING THE OPINIONS OF THE MANAGERS IN BEAUTY CENTERS ON GREEN PROMOTION IN TERMS OF DEMOGRAPHIC VARIABLES: SIVAS EXAMPLE
inferred← citeshttps://doi.org/10.18485/ecologica.2023.30.111.6openalex-snapshot
Green Employer Branding and Company Attractiveness for Customers in the Digital Age
inferred← citeshttps://doi.org/10.18799/26584956/2023/3/1605openalex-snapshot
ТРАНСФЕР УГЛЕРОДНОГО СЛЕДА И РЕАКЦИЯ ИНВЕСТОРОВ НА ВЫДЕЛЕНИЕ НЕЭКОЛОГИЧНЫХ АКТИВОВ КОМПАНИИ
inferred← citeshttps://doi.org/10.19053/uptc.20278306.v15.n2.2025.19908openalex-snapshot
Prácticas operacionales sostenibles y prioridades estratégicas en manufactura: caracterización y perspectiva integrada en empresas manufactureras del Área Metropolitana de Bucaramanga
inferred← citeshttps://doi.org/10.20460/jgsm.2023.317openalex-snapshot
HOW GREEN STRATEGY RESEARCH IS EVOLVING A SYSTEMATIC LITERATURE REVIEW
inferred← citeshttps://doi.org/10.20473/sabr.v2i2.55329openalex-snapshot
The Influence of Biospheric Values and Green Advertising on Green Product Purchase Intention with Green Product Values as Intervening
inferred← citeshttps://doi.org/10.20535/2307-5651.26.2023.287418openalex-snapshot
ІННОВАЦІЙНІСТЬ УПРАВЛІНСЬКИХ ЗАХОДІВ ТА МАРКЕТИНГОВОГО ІНСТРУМЕНТАРІЮ ЗЕЛЕНОЇ ЕКОНОМІКИ В ДІДЖИТАЛІЗОВАНОМУ СУСПІЛЬСТВІ ЗНАНЬ
inferred← citeshttps://doi.org/10.2139/ssrn.5057265openalex-snapshot
The Factors Influencing User Loyalty in Virtual Green Games: An Empirical Study Based on Ant Forest
inferred← citeshttps://doi.org/10.2139/ssrn.5379437openalex-snapshot
Understand Generation Z’s Organic Food Purchase Intentions: The Role of Environmental Consciousness
inferred← citeshttps://doi.org/10.2139/ssrn.6025723openalex-snapshot
The Green Innovation Premium: Causal Evidence on Trust and Loyalty Returns to Innovativeness
inferred← citeshttps://doi.org/10.21511/im.21(2).2025.01openalex-snapshot
The intervening role of the image of green brands in increasing green brands’ purchasing intention of personal care product
inferred← citeshttps://doi.org/10.21511/im.21(2).2025.05openalex-snapshot
The role of green marketing practices towards product success as mediated by green corporate image and green innovation
inferred← citeshttps://doi.org/10.21608/msamsj.2023.243790.1033openalex-snapshot
Studying the Moderating Effect of Consumers’ Demographics on the Relationship between Green Marketing Strategies and Perception of Climate Change: A Field Study on Fast Food Restaurants in Egypt
inferred← citeshttps://doi.org/10.21608/rijcs.2025.323153.1174openalex-snapshot
The Relationship between Green brand positioning and Green Purchase Behavior (An Empirical Study on green products consumers in Egypt)
inferred← citeshttps://doi.org/10.21834/e-bpj.v8i25.4755openalex-snapshot
To Farm or Not to Farm: Cuniculture Issues Towards Green Marketing Practices at Hilir Perak, Malaysia
inferred← citeshttps://doi.org/10.22363/2313-2337-2024-28-2-407-423openalex-snapshot
Ecological culture of Russian citizens: constitutional consolidation and regulatory support of its formation practice
inferred← citeshttps://doi.org/10.23887/jish.v13i1.74845openalex-snapshot
Green Loyalty – Empirical Experience from a Systematic Literature Review
inferred← citeshttps://doi.org/10.2478/amns-2025-0203openalex-snapshot
The Role of Green Marketing Strategies in Promoting Sustainable Development
inferred← citeshttps://doi.org/10.2478/sbe-2024-0015openalex-snapshot
Environmental Goods and Services: Developments of the Concept, the Economic Sector, and the Markets
inferred← citeshttps://doi.org/10.24912/jm.v29i2.2618openalex-snapshot
Model of Intention to Purchase Environmentally Friendly Products of SMEs Deli Serdang
inferred← citeshttps://doi.org/10.25105/jet.v3i2.17410openalex-snapshot
ANALYSIS OF THE INFLUENCE OF CONSUMER PURCHASE INTENTIONS ON GREEN PRODUCT PURCHASE
inferred← citeshttps://doi.org/10.25130/tjaes.21.72.1.1openalex-snapshot
التسويق المستدام ودوره في تعزيز عمليات الاستراتيجية الخضراء: دراسة استطلاعية في شركة بغداد للمواد الغذائية
inferred← citeshttps://doi.org/10.25229/beta.1783305openalex-snapshot
SKH Temelli Bireysel Performans Değerlendirme: Bir Model Önerisi
inferred← citeshttps://doi.org/10.2991/978-2-494069-99-2_33openalex-snapshot
Determinants of Customer Loyalty: A Green Marketing Perspective
inferred← citeshttps://doi.org/10.2991/978-94-6463-038-1_47openalex-snapshot
Effects of Marketing Strategy and Green Supply Chain Management on Double Eleven Shopping Festival Under COVID-19: A Synergy Perspective
inferred← citeshttps://doi.org/10.30857/2786-5398.2024.1.9openalex-snapshot
РОЗВИТОК КОНЦЕПЦІЇ ЗЕЛЕНОГО МАРКЕТИНГУ ЯК ІНСТРУМЕНТ НАБЛИЖЕННЯ ДО СОЦІАЛЬНО-ВІДПОВІДАЛЬНОГО СПОЖИВАЧА
inferred← citeshttps://doi.org/10.30892/gtg.40133-829openalex-snapshot
HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM
inferred← citeshttps://doi.org/10.31181/10012092023sopenalex-snapshot
Exploring the causal association among expertise level, preference buying and post-purchase satisfaction for organic products in India
inferred← citeshttps://doi.org/10.31893/multiscience.2025ss0218openalex-snapshot
A quantitative analysis of marketing strategy and its impact on small and medium enterprises sustainability
inferred← citeshttps://doi.org/10.32782/2307-5651.26.2023.20openalex-snapshot
INNOVATIVENESS OF MANAGEMENT MEASURES AND MARKETING TOOLS OF THE GREEN ECONOMY IN THE DIGITALIZED KNOWLEDGE SOCIETY
inferred← citeshttps://doi.org/10.32832/jm-uika.v13i3.8095openalex-snapshot
Faktor Penentu Perilaku Hijau untuk Mengurangi Kantong Belanja Plastik
inferred← citeshttps://doi.org/10.33064/uaa/978-607-2638-33-4openalex-snapshot
Green Marketing en la industria manufacturera de México
inferred← citeshttps://doi.org/10.33086/etm.v2i2.3335openalex-snapshot
Concept of green marketing in environment conservation: A Literature review
inferred← citeshttps://doi.org/10.33168/jliss.2024.0602openalex-snapshot
Investigating the Mediating Role of Green Consumerism on Organic Food Purchase Decisions in Medan City, Indonesia
inferred← citeshttps://doi.org/10.33168/jsms.2024.1109openalex-snapshot
Exploring Mediators of Green Vehicle Fuel Purchase Intentions: The Roles of Environmental Belief, Concern, and Knowledge
inferred← citeshttps://doi.org/10.33422/fba.v1i2.332openalex-snapshot
An evaluation on the prevalence Of Green Marketing: A Business Myth or Reality
inferred← citeshttps://doi.org/10.3389/fenvs.2022.984837openalex-snapshot
Study on the effective way to convert waste into resources—game analysis of reverse logistics implementation based on value chain
inferred← citeshttps://doi.org/10.3389/fenvs.2023.1096183openalex-snapshot
Determining factors in shaping the sustainable behavior of the generation Z consumer
inferred← citeshttps://doi.org/10.3389/fpsyg.2022.834351openalex-snapshot
Effects of Psychological Benefits of Greenness on Airlines’ Customer Experiential Satisfaction, Service Fairness, Alternative Attractiveness, and Switching Intention
inferred← citeshttps://doi.org/10.3390/admsci16100503openalex-snapshot
Development and Initial Calibration of a Five-Dimensional Sustainability-Focused Digital Marketing Scale for Thai SMEs
inferred← citeshttps://doi.org/10.3390/bs16071207openalex-snapshot
Determinants of Green Consumer Loyalty in Sustainable Fashion: The Mediating Role of Green Brand Trust
inferred← citeshttps://doi.org/10.3390/en16010456openalex-snapshot
Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda
inferred← citeshttps://doi.org/10.3390/en16166080openalex-snapshot
Exploring the Link between Energy Efficiency and the Environmental Dimension of Corporate Social Responsibility: A Case Study of International Companies in Poland
inferred← citeshttps://doi.org/10.3390/logistics6040077openalex-snapshot
Supply Chain Relationships in Circular Business Models: Supplier Tactics at Royal Smit Transformers
inferred← citeshttps://doi.org/10.3390/rsee2030024openalex-snapshot
B Impact Assessment as a Driving Force for Sustainable Development: A Case Study in the Pulp and Paper Industry
inferred← citeshttps://doi.org/10.3390/su14021005openalex-snapshot
An Empirical Study of How Both Environmental Awareness and Interest in Artwork Can Be Incorporated into the Interior Design of Urban Hotels
inferred← citeshttps://doi.org/10.3390/su141710580openalex-snapshot
Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value
inferred← citeshttps://doi.org/10.3390/su15042988openalex-snapshot
The State of Research in Green Marketing: A Bibliometric Review from 2005 to 2022
inferred← citeshttps://doi.org/10.3390/su151612369openalex-snapshot
Green Marketing in the Digital Age: A Systematic Literature Review
inferred← citeshttps://doi.org/10.3390/su151813954openalex-snapshot
Do Sustainability Perceptions Affect Lake Destination Loyalty?
inferred← citeshttps://doi.org/10.3390/su16010413openalex-snapshot
Sustainable Economy: The Eco-Branding of an Industrial Region in Kazakhstan
inferred← citeshttps://doi.org/10.3390/su162410960openalex-snapshot
The Impact of Big Data-Driven Strategies on Sustainable Consumer Behaviour in E-Commerce: A Green Economy Perspective
inferred← citeshttps://doi.org/10.3390/su17041628openalex-snapshot
Green Product Innovation as a Mediator Between Green Market Orientation and Sustainable Performance of SMEs
inferred← citeshttps://doi.org/10.3390/su17156936openalex-snapshot
A Scale Development Study on Green Marketing Mix Practice Culture in Small and Medium Enterprises
inferred← citeshttps://doi.org/10.3390/su17157144openalex-snapshot
An Adaptation of the Quality–Loyalty Model to Study Green Consumer Loyalty
inferred← citeshttps://doi.org/10.3390/su18168250openalex-snapshot
Antecedents of Sustainable Purchasing Intent in the Chemical Value Chain: Development of a Business-to-Business Sustainable Buying Behaviour (B2B-SBB) Model
inferred← citeshttps://doi.org/10.37128/2411-4413-2026-3-9openalex-snapshot
INTEGRATION OF ENVIRONMENTAL PRINCIPLES INTO THE MARKETING ACTIVITIES OF UKRAINIAN ORGANIC BRANDS
inferred← citeshttps://doi.org/10.37715/jp.v9i1.4513openalex-snapshot
GREEN BANKING IMPACT: MEDIATION OF GREEN IMAGE AND BANK TRUST ON BANK LOYALTY
inferred← citeshttps://doi.org/10.3846/jbem.2024.21994openalex-snapshot
Model of environmental perceptions on value of recyclable products and its effects on consumers behaviour
inferred← citeshttps://doi.org/10.4018/979-8-2600-0562-0.ch009openalex-snapshot
Social Media-Driven Green Marketing Campaigns and Their Impact on Health-Conscious Consumer Decision Making
inferred← citeshttps://doi.org/10.4018/979-8-3373-3017-4.ch005openalex-snapshot
Applications of AI in Sustainable Retail in Enhancing Green Marketing in B2B in Middle East
inferred← citeshttps://doi.org/10.4018/979-8-3693-3049-4.ch013openalex-snapshot
Exploring Contemporary Green Marketing Theories
inferred← citeshttps://doi.org/10.4018/979-8-3693-5395-0.ch011openalex-snapshot
The Role of Sustainable Communication in Distancing a Brand From its Fast Fashion Reputation
inferred← citeshttps://doi.org/10.4018/979-8-3693-6145-0.ch007openalex-snapshot
Echoes of Sustainability Unravelling Green Purchase Intentions Through CSR and Eco-Advertising
inferred← citeshttps://doi.org/10.4018/979-8-3693-8949-2.ch014openalex-snapshot
Integrating Theories and Charting Future Research Directions in Green Marketing
inferred← citeshttps://doi.org/10.47191/ijcsrr/v7-i5-106openalex-snapshot
The Impact of Green Marketing Mix on Green Loyalty in Oatside Plant Based Milk Product with Green Satisfaction as Intervening Variable
inferred← citeshttps://doi.org/10.47191/jefms/v5-i10-16openalex-snapshot
Growth Does not Always Mean Growth Summary Considerations on the Growth of Enterprises and the National Economy Between Profitability, Financial Balance, Sustainability, Enforcement of Human and Economic Rights of Workers
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