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Branded entertainment: Gender differences in reactions to star ratings

https://doi.org/10.1002/cb.1755
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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The persuasive effectiveness of mini‐films: Narrative transportation and fantasy proneness
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How character presence in advergames affects brand attitude and game performance: A cross‐cultural comparison
inferredcites →https://doi.org/10.1002/cb.1564openalex-snapshot
The interplay of persuasion inference and flow experience in an entertaining food advergame
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Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control
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“No More” leads to “Want More,” but “No Less” leads to “Want Less”: Consumers' counterfactual thinking when faced with quantity restriction discounts
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Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect
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Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention
inferredcites →https://doi.org/10.1007/bf00289314openalex-snapshot
Sex differences in gender-related childhood memories
inferredcites →https://doi.org/10.1007/bf00820765openalex-snapshot
The role of actors and actresses in the success of films: how much is a movie star worth?
inferredcites →https://doi.org/10.1007/bf01080227openalex-snapshot
An empirical study of the determinants of revenues and marketing expenditures in the motion picture industry
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Biosocial Construction of Sex Differences and Similarities in Behavior
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The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings
inferredcites →https://doi.org/10.1016/j.emj.2014.05.001openalex-snapshot
Factors influencing popularity of branded content in Facebook fan pages
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Online game characters' influence on brand trust: Self-disclosure, group membership, and product type
inferredcites →https://doi.org/10.1016/j.jbusres.2014.04.017openalex-snapshot
Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value
inferredcites →https://doi.org/10.1016/j.jcps.2014.06.003openalex-snapshot
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How Online Product Reviews Affect Retail Sales: A Meta-analysis
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Message Order Effects and Gender Differences in Advertising Persuasion
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Self-focused attention, gender, gender role, and vulnerability to negative affect.
inferredcites →https://doi.org/10.1037//0022-3514.60.6.831openalex-snapshot
Social memory in everyday life: Recall of self-events and other-events.
inferredcites →https://doi.org/10.1037/0003-066x.42.7.755openalex-snapshot
Reporting sex differences.
inferredcites →https://doi.org/10.1037/0022-3514.83.1.44openalex-snapshot
Math = male, me = female, therefore math ≠ me.
inferredcites →https://doi.org/10.1037/0033-2909.132.5.778openalex-snapshot
Forming attitudes that predict future behavior: A meta-analysis of the attitude-behavior relation.
inferredcites →https://doi.org/10.1037/019251openalex-snapshot
Emotional Conservatism: The Basis of Social Behavior?
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When Copy Complexity Can Help Ad Readership
inferredcites →https://doi.org/10.1080/00913367.1995.10673467openalex-snapshot
Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response
inferredcites →https://doi.org/10.1080/00913367.2006.10639228openalex-snapshot
Sex Differences in Responses to Probability Markers in Advertising Claims
inferredcites →https://doi.org/10.1080/00913367.2013.774590openalex-snapshot
How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over
inferredcites →https://doi.org/10.1080/00913367.2013.795121openalex-snapshot
The Impact of Violent Humor on Advertising Success: A Gender Perspective
inferredcites →https://doi.org/10.1080/00913367.2013.827606openalex-snapshot
Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
inferredcites →https://doi.org/10.1080/00913367.2014.880390openalex-snapshot
The Moderating Role of Gender Identity in Responses to Comedic Violence Advertising
inferredcites →https://doi.org/10.1080/00913367.2017.1361878openalex-snapshot
Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans
inferredcites →https://doi.org/10.1080/02650487.2004.11072887openalex-snapshot
Cognitive and attitudinal effects of technical advertising copy: the roles of gender, self-assessed and objective consumer knowledge
inferredcites →https://doi.org/10.1080/02650487.2014.993513openalex-snapshot
When environmental messages should be assertive: examining the moderating role of effort investment
inferredcites →https://doi.org/10.1080/02650487.2015.1061963openalex-snapshot
Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea
inferredcites →https://doi.org/10.1080/02650487.2015.1075300openalex-snapshot
The influence of gender on the effectiveness of probability markers in advertising
inferredcites →https://doi.org/10.1080/02650487.2015.1079947openalex-snapshot
‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands
inferredcites →https://doi.org/10.1080/02650487.2017.1323406openalex-snapshot
How to avoid marketing disasters: back to the basic communications model, but with some updates illustrating the importance of e-word-of-mouth research
inferredcites →https://doi.org/10.1080/02650487.2018.1458493openalex-snapshot
Red Alert: On The Need for More Research on Corporate Social Responsibility Appeals in Advertising
inferredcites →https://doi.org/10.1080/08997768909358184openalex-snapshot
Predicting financial success of motion pictures: The '80s experience
inferredcites →https://doi.org/10.1080/09658210244000117openalex-snapshot
Gender differences in autobiographical memory styles of older adults
inferredcites →https://doi.org/10.1080/10496491.2014.885477openalex-snapshot
Practitioners’ Perspectives on Branded Entertainment in The United States
inferredcites →https://doi.org/10.1080/10641734.2004.10505153openalex-snapshot
Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender
inferredcites →https://doi.org/10.1086/209241openalex-snapshot
Exploring Differences in Males' and Females' Processing Strategies
inferredcites →https://doi.org/10.1086/209380openalex-snapshot
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
inferredcites →https://doi.org/10.1086/209435openalex-snapshot
Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising
inferredcites →https://doi.org/10.1086/426621openalex-snapshot
Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective
inferredcites →https://doi.org/10.1101/lm.918309openalex-snapshot
Sex influences on the neurobiology of learning and memory
inferredcites →https://doi.org/10.1146/annurev.psych.52.1.27openalex-snapshot
Nature and Operation of Attitudes
inferredcites →https://doi.org/10.1177/002224298504900203openalex-snapshot
Problems and Strategies in Services Marketing
inferredcites →https://doi.org/10.1177/0956797612468281openalex-snapshot
Females Scan More Than Males
inferredcites →https://doi.org/10.1177/109467050032005openalex-snapshot
Word-of-Mouth Processes within a Services Purchase Decision Context
inferredcites →https://doi.org/10.1177/109467050141006openalex-snapshot
The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents
inferredcites →https://doi.org/10.1207/s15327736me0704_1openalex-snapshot
Predicting the Performance of Motion Pictures
inferredcites →https://doi.org/10.1287/mksc.1040.0071openalex-snapshot
Using Online Conversations to Study Word-of-Mouth Communication
inferredcites →https://doi.org/10.1287/mksc.1100.0572openalex-snapshot
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
inferredcites →https://doi.org/10.1362/026725706777978703openalex-snapshot
Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?
inferredcites →https://doi.org/10.1504/ijemr.2018.092693openalex-snapshot
College students' online purchase attitudes and intentions: gender, product type, and risk
inferredcites →https://doi.org/10.1509/jm.74.2.133openalex-snapshot
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
inferredcites →https://doi.org/10.1509/jmkg.67.4.103.18692openalex-snapshot
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
inferredcites →https://doi.org/10.1509/jmkr.43.3.345openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkr.47.3.553openalex-snapshot
The Effect of Need for Uniqueness on Word of Mouth
inferredcites →https://doi.org/10.1509/jmkr.48.3.444openalex-snapshot
The Value of Social Dynamics in Online Product Ratings Forums
inferredcites →https://doi.org/10.1561/107.00000001openalex-snapshot
Mission (Largely) Accomplished: What’s Next for Consumer BDT-JDM Researchers?
inferredcites →https://doi.org/10.2139/ssrn.1928601openalex-snapshot
Reviews, Reputation, and Revenue: The Case of Yelp.Com
inferredcites →https://doi.org/10.2224/sbp.6169openalex-snapshot
When women are dissatisfied: Gender differences in product failure attribution
inferredcites →https://doi.org/10.2501/ija-33-1-037-060openalex-snapshot
The effect of product placement on persuasion for mobile phone games
inferredcites →https://doi.org/10.2501/jar-43-2-138-149openalex-snapshot
Practitioners' evolving views on product placement effectiveness
inferredcites →https://doi.org/10.2501/jar-54-2-192-199openalex-snapshot
Brand-Placement Effectiveness And Competitive Interference In Entertainment Media
inferredcites →https://doi.org/10.2501/jar-54-3-292-303openalex-snapshot
Why Do We Share? The Impact of Viral Videos Dramatized to Sell
inferredcites →https://doi.org/10.2753/joa0091-3367360102openalex-snapshot
The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies
inferredcites →https://doi.org/10.2753/joa0091-3367390106openalex-snapshot
Understanding Attitudes Toward and Behaviors in Response to Product Placement
inferredcites →https://doi.org/10.2753/joa0091-3367390207openalex-snapshot
Advertising Creativity in Korea
inferredcites →https://doi.org/10.2753/joa0091-3367400205openalex-snapshot
When Intrusive Can Be Likable
inferredcites →https://doi.org/10.2753/joa0091-3367400406openalex-snapshot
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Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.4785605openalex-extracted
When Branded Memes Go Viral: The Mediating Role of Perceived Fun
inferred← citeshttps://doi.org/10.1002/cb.1782openalex-snapshot
Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust
inferred← citeshttps://doi.org/10.1002/cb.2268openalex-snapshot
Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok
inferred← citeshttps://doi.org/10.1016/j.jbusres.2021.06.022openalex-snapshot
A meta-analytic review of mobile advertising research
inferred← citeshttps://doi.org/10.1080/00913367.2019.1597786openalex-snapshot
Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects
inferred← citeshttps://doi.org/10.1080/02650487.2020.1766233openalex-snapshot
Slow versus fast: how speed-induced construal affects perceptions of advertising messages
inferred← citeshttps://doi.org/10.1080/02650487.2022.2091822openalex-snapshot
The mind of the beholder: congruence effects in luxury product placements
inferred← citeshttps://doi.org/10.1111/ijcs.12589openalex-snapshot
Colour effects in green advertising
inferred← citeshttps://doi.org/10.1111/ijcs.70264openalex-snapshot
Online Ratings as Constructed Signals: A Systematic Review of Generation, Interpretation, and Consumer Outcomes
inferred← citeshttps://doi.org/10.11606/t.96.2023.tde-18052023-094252openalex-snapshot
Avaliação do processamento cognitivo, da valência emocional e das preferências de consumidores em relação às marcas de cervejas por meio da abordagem da neurociência aplicada ao consumo: um estudo sobre gênero, envolvimento e eletroencefalografia (EEG)
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Customers’ Cue Utilization in Delivery Restaurant Selection and Its Changes With Different Health Risks
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Género e Satisfação do Turista: O Caso dos Banhistas nos Açores
inferred← citeshttps://doi.org/10.70675/8845fa2bz7277z4ed3za286z3ea2ed5ca16dopenalex-snapshot
Advertising strategies and consumer behavior : how product placement and native ads impact consumer’s perceptions and intentions
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