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The portrayal of black people in UK television advertising: perception and reality
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/cb.106openalex-snapshot
Is ‘culture’ a justifiable variable for market segmentation? A cross‐cultural example
inferredcites →https://doi.org/10.1002/dir.4000090406openalex-snapshot
The use of black models in specialty catalogs
inferredcites →https://doi.org/10.1002/mar.4220060404openalex-snapshot
Middle‐class black consumers and intensity of ethnic identification
inferredcites →https://doi.org/10.1002/mar.4220060405openalex-snapshot
Viewers' processing of Actor's race and message claims in advertising stimuli
inferredcites →https://doi.org/10.1002/mar.4220070205openalex-snapshot
Stereotyping effects on consumers' evaluation of advertising: Impact of racial differences between actors and viewers
inferredcites →https://doi.org/10.1007/bf02729813openalex-snapshot
An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations
inferredcites →https://doi.org/10.1016/s1057-7408(16)30081-xopenalex-snapshot
Model's Race: A Peripheral Cue in Advertising Messages?
inferredcites →https://doi.org/10.1080/01419870.1996.9993901openalex-snapshot
Declining racial disadvantage in the British labour market
inferredcites →https://doi.org/10.1080/02650487.2002.11104937openalex-snapshot
Using self-referencing to explain the effectiveness of ethnic minority models in advertising
inferredcites →https://doi.org/10.1080/027321700405090openalex-snapshot
RACE, GENDER, AND STATUS: A CONTENT ANALYSIS OF PRINT ADVERTISEMENTS IN FOUR POPULAR MAGAZINES
inferredcites →https://doi.org/10.1080/10641734.2002.10505134openalex-snapshot
The Portrayal of African-Americans in Business-to-Business Catalog Advertising
inferredcites →https://doi.org/10.1086/208896openalex-snapshot
The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance
inferredcites →https://doi.org/10.1086/209256openalex-snapshot
Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity
inferredcites →https://doi.org/10.1086/209458openalex-snapshot
Moderators of the Impact of Self-Reference on Persuasion
inferredcites →https://doi.org/10.1086/268857openalex-snapshot
The Portrayal of Blacks in Magazine Advertisements: 1950-1982
inferredcites →https://doi.org/10.1108/02634500210450873openalex-snapshot
Incorporating ethnicity into marketing intelligence and planning
inferredcites →https://doi.org/10.1108/eum0000000004540openalex-snapshot
Marketing to ethnic minorities in Britain
inferredcites →https://doi.org/10.1177/0022242968032004-210.1openalex-snapshot
Journal of Marketing Research
inferredcites →https://doi.org/10.1177/002224297003400305openalex-snapshot
Black Consumer Reactions to "Integrated" Advertising: An Exploratory Study
inferredcites →https://doi.org/10.1177/002224376900600102openalex-snapshot
The Negro and American Advertising, 1946-1965
inferredcites →https://doi.org/10.1177/002224377100800118openalex-snapshot
Product-Related Response to Use of Black Models in Advertising
inferredcites →https://doi.org/10.1177/002224377100800322openalex-snapshot
The Use of Black Models in Advertising
inferredcites →https://doi.org/10.1177/002224378702400409openalex-snapshot
Source Magnification: The Role of Multiple Sources in the Processing of Advertising Appeals
inferredcites →https://doi.org/10.1177/002224379102800403openalex-snapshot
Effects of Repeating Varied Ad Executions on Brand Name Memory
inferredcites →https://doi.org/10.1177/074391569801700215openalex-snapshot
Ethics in Advertising: Review, Analysis, and Suggestions
inferredcites →https://doi.org/10.1207/15327660260382333openalex-snapshot
Model's Race: A Peripheral Cue in Advertising Messages?
inferredcites →https://doi.org/10.1362/146934703771910080openalex-snapshot
An Overview of Content Analysis
inferredcites →https://doi.org/10.2307/1251999openalex-snapshot
How Advertising Works: What Do We Really Know?
inferredcites →https://doi.org/10.2307/1252100openalex-snapshot
Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
inferredcites →https://doi.org/10.5860/choice.40-6505openalex-snapshot
The International handbook of market research techniques
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.4748827openalex-extracted
Scaling up the Measurement of Body Images in Advertising: Continuous Monitoring of Gaps
inferred← citeshttps://doi.org/10.1007/978-3-319-44700-1_20openalex-snapshot
Corporate Social Responsibility and the Portrayal of Minority Groups in Advertising
inferred← citeshttps://doi.org/10.1007/s10551-013-1798-8openalex-snapshot
Deconstructing Subtle Racist Imagery in Television Ads
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2012.08.001openalex-snapshot
On the importance of social integration for minority targeting effectiveness
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2012.08.002openalex-snapshot
Identity-based consumer behavior
inferred← citeshttps://doi.org/10.1080/0267257x.2017.1395902openalex-snapshot
Selling whiteness? – A critical review of the literature on marketing and racism
inferred← citeshttps://doi.org/10.1177/17470218251335304openalex-snapshot
A British understanding of racialised gaze-cueing in the context of implicit racial bias, explicit racial identity and self-esteem
inferred← citeshttps://doi.org/10.2501/jar-2022-013openalex-snapshot
How Advertisements Mixing Black and White Actors Affect Consumer Intent
inferred← citeshttps://doi.org/10.2753/joa0091-3367410306openalex-snapshot
"What about the Intended Consequences?" Examining the Effects of Race-Stereotyped Portrayals on Advertising Effectiveness
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