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Awe and guilt: Desirability and feasibility appeals in social media green campaigns
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Guilt appeals: The mediating effect of responsibility
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Brand engagement in self‐concept and consumer engagement in social media: The role of the source
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Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands
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When sadness and hope work to motivate charitable giving
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Pride and gratitude: Egoistic versus altruistic appeals in social media advertising
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Green identity, green living? The role of pro-environmental self-identity in determining consistency across diverse pro-environmental behaviours
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Judging near and distant virtue and vice
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Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers
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How green marketing, perceived motives and incentives influence behavioral intentions
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The distinct effects of gratitude and pride on donation choice and amount
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Emotional agency appraisals influence responses to preference inconsistent information
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The elusive impact of pro-environmental intention on holiday on pro-environmental behaviour at home
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Feelings and Consumer Decision Making: The Appraisal‐Tendency Framework
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Replication of Experiments Evaluating Impact of Psychological Distance on Moral Judgment
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Patterns of cognitive appraisal in emotion.
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The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory.
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Construal-level theory of psychological distance.
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The aesthetic trinity: Awe, being moved, thrills
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Awe, the small self, and prosocial behavior.
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The dark side of the sublime: Distinguishing a threat-based variant of awe.
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The COVID-19 pandemic necessitates a shift to a plastic circular economy
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Shades of Green: A Multidimensional Analysis of Environmental Advertising
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The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing
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Sustainable Marketing and Social Media
inferredcites →https://doi.org/10.1080/00913367.2013.853632openalex-snapshot
Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising
inferredcites →https://doi.org/10.1080/00913367.2017.1321069openalex-snapshot
Guilt and Shame: Environmental Message Framing Effects
inferredcites →https://doi.org/10.1080/00913367.2017.1396514openalex-snapshot
The Effect of Descriptive Norms and Construal Level on Consumers' Sustainable Behaviors
inferredcites →https://doi.org/10.1080/00913367.2019.1579688openalex-snapshot
The Role of Emotions in Advertising: A Call to Action
inferredcites →https://doi.org/10.1080/00913367.2021.1931578openalex-snapshot
Awe in Advertising: The Mediating Role of an Abstract Mindset
inferredcites →https://doi.org/10.1080/01292986.2018.1504975openalex-snapshot
How liberals and conservatives respond to feasibility and desirability appeals in anti-tobacco campaigns
inferredcites →https://doi.org/10.1080/02650487.2014.993513openalex-snapshot
When environmental messages should be assertive: examining the moderating role of effort investment
inferredcites →https://doi.org/10.1080/02650487.2015.1061963openalex-snapshot
Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea
inferredcites →https://doi.org/10.1080/02650487.2020.1766233openalex-snapshot
Slow versus fast: how speed-induced construal affects perceptions of advertising messages
inferredcites →https://doi.org/10.1080/02699930302297openalex-snapshot
Approaching awe, a moral, spiritual, and aesthetic emotion
inferredcites →https://doi.org/10.1080/02699930600923668openalex-snapshot
The nature of awe: Elicitors, appraisals, and effects on self-concept
inferredcites →https://doi.org/10.1080/10641734.2018.1503115openalex-snapshot
The Influence of Temporal Frame on Guilt and Shame Appeals
inferredcites →https://doi.org/10.1080/13527266.2017.1290671openalex-snapshot
The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables
inferredcites →https://doi.org/10.1080/17524032.2020.1819364openalex-snapshot
The Moderating Role of Descriptive Norms on Construal-Level Fit: An Examination in the Context of “Less Plastic” Campaigns
inferredcites →https://doi.org/10.1086/209123openalex-snapshot
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
inferredcites →https://doi.org/10.1086/209173openalex-snapshot
Are all the Effects of Ad-Induced Feelings Mediated by A$_ad$?
inferredcites →https://doi.org/10.1086/653492openalex-snapshot
Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
inferredcites →https://doi.org/10.1086/678300openalex-snapshot
Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
inferredcites →https://doi.org/10.1108/apjml-10-2020-0719openalex-snapshot
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility
inferredcites →https://doi.org/10.1108/ejm-10-2019-0791openalex-snapshot
Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans
inferredcites →https://doi.org/10.1108/imr-12-2018-0349openalex-snapshot
Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing
inferredcites →https://doi.org/10.1108/intr-11-2020-0638openalex-snapshot
Emojis and assertive environmental messages in social media campaigns
inferredcites →https://doi.org/10.1108/jpbm-07-2018-1953openalex-snapshot
Sincerity or ploy? An investigation of corporate social responsibility campaigns
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inferredcites →https://doi.org/10.1146/annurev-psych-113011-143812openalex-snapshot
Origins of Human Cooperation and Morality
inferredcites →https://doi.org/10.1177/0956797612438731openalex-snapshot
Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being
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Customer Engagement Behavior: Theoretical Foundations and Research Directions
inferredcites →https://doi.org/10.1177/1754073916684557openalex-snapshot
Self-Transcendent Emotions and Their Social Functions: Compassion, Gratitude, and Awe Bind Us to Others Through Prosociality
inferredcites →https://doi.org/10.1207/s15327965pli1502_01openalex-snapshot
TARGET ARTICLE: "Putting the Self Into Self-Conscious Emotions: A Theoretical Model"
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The Influence of Incidental Affect on Consumers’ Food Intake
inferredcites →https://doi.org/10.1509/jmkg.73.4.109openalex-snapshot
Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support
inferredcites →https://doi.org/10.1509/jmkr.48.3.472openalex-snapshot
It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors
inferredcites →https://doi.org/10.1509/jmr.10.0219openalex-snapshot
Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption
inferredcites →https://doi.org/10.2501/jar-2017-029openalex-snapshot
The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers
inferredcites →https://doi.org/10.3389/fpsyg.2019.02484openalex-snapshot
Influence of Awe on Green Consumption: The Mediating Effect of Psychological Ownership
inferredcites →https://doi.org/10.3390/ijerph18020543openalex-snapshot
The Impact of Awe Induced by COVID-19 Pandemic on Green Consumption Behavior in China
inferredcites →https://doi.org/10.3390/su10072477openalex-snapshot
From Awe to Ecological Behavior: The Mediating Role of Connectedness to Nature
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Environmental Identity: A Conceptual and an Operational Definition
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Role of Emotions in Sustainable Consumption Behaviour: A Systematic Review and Future Research Agenda
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The Effect of Consumers' Affective Engagement on Their Personal Data Disclosure on Social Media
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AI Ghostwriting Remorse: Guilt for Using Generative AI in Interpersonal Heartfelt Messages
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Beyond In‐Group Endorsements: Inoculation as a Tool to Encourage Green Consumption Among Conservative Climate Skeptics
inferred← citeshttps://doi.org/10.1002/cb.70091openalex-snapshot
The Antecedents and Consequences of Consumer Guilt: A Systematic Review and Agenda for Future Research
inferred← citeshttps://doi.org/10.1002/cb.70157openalex-snapshot
Crafted Responsibility: How Handmade Language Shapes Social Media Engagement for Socially (Ir)Responsible Luxury Fashion Brands
inferred← citeshttps://doi.org/10.1002/mar.22079openalex-snapshot
Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature
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Conscience in Commerce: Neurophysiological Signatures of Individual Differences in Ethical Consumer Decision‐Making
inferred← citeshttps://doi.org/10.1002/pan3.70282openalex-snapshot
From awe to action? An interdisciplinary, systematic review of awe's potential influence on pro‐environmental behaviour
inferred← citeshttps://doi.org/10.1007/978-981-95-4017-4_41openalex-snapshot
Social Media’s Impact on Environmental Guilt, Awareness, and Switching Intentions Toward Sustainable Fashion Among Young Indonesian Men
inferred← citeshttps://doi.org/10.1007/s10668-024-05890-xopenalex-snapshot
Greening gateways: navigating tourists pro-environmental behavior through norms and emotions
inferred← citeshttps://doi.org/10.1016/j.actpsy.2026.107109openalex-snapshot
From awe to identity and revisit intention: Evidence from heritage tourism
inferred← citeshttps://doi.org/10.1016/j.annals.2024.103793openalex-snapshot
Influence of awe on tourism activity preferences
inferred← citeshttps://doi.org/10.1016/j.elerap.2024.101466openalex-snapshot
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design
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Construal level theory in advertising research: A systematic review and directions for future research
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Expertise and Playfulness of Social Media Influencers
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Wonder Works Wonders: The Interactive Effects of Awe and Message Appeals on Donation Intentions Toward Heritage Sites Through Self Sizes
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