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Perceived brand authenticity: Examining the effects of inferred dedication and anticipated quality on consumers' purchase intentions and actual choices

https://doi.org/10.1002/cb.2156
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/cb.1382openalex-snapshot
Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of “green” products
inferredcites →https://doi.org/10.1002/cb.1462openalex-snapshot
Celtic marketing: Assessing the authenticity of a never ending story
inferredcites →https://doi.org/10.1002/cb.1625openalex-snapshot
Flow within theatrical consumption: The relevance of authenticity
inferredcites →https://doi.org/10.1002/cb.1735openalex-snapshot
Creating and interpreting brand authenticity: The case of a young brand
inferredcites →https://doi.org/10.1002/cb.1910openalex-snapshot
Can human brands help consumers eat better? Influence of emotional brand attachment, self‐identification, and brand authenticity on consumer eating habits
inferredcites →https://doi.org/10.1002/cb.2020openalex-snapshot
Femvertising or femwashing? Women's perceptions of authenticity
inferredcites →https://doi.org/10.1002/jcpy.1123openalex-snapshot
Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions
inferredcites →https://doi.org/10.1002/mar.20771openalex-snapshot
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
inferredcites →https://doi.org/10.1002/mar.20888openalex-snapshot
Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products
inferredcites →https://doi.org/10.1006/ceps.1999.1020openalex-snapshot
Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions
inferredcites →https://doi.org/10.1007/s11747-017-0520-2openalex-snapshot
Can copycat private labels improve the consumer’s shopping experience? A fluency explanation
inferredcites →https://doi.org/10.1007/s11747-020-00735-1openalex-snapshot
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
inferredcites →https://doi.org/10.1007/s11747-021-00813-yopenalex-snapshot
Consumer authenticity seeking: conceptualization, measurement, and contingent effects
inferredcites →https://doi.org/10.1007/s40881-019-00071-3openalex-snapshot
When the eyes say buy: visual fixations during hypothetical consumer choice improve prediction of actual purchases
inferredcites →https://doi.org/10.1016/j.jbusres.2005.04.007openalex-snapshot
The ‘real thing’: Branding authenticity in the luxury wine trade
inferredcites →https://doi.org/10.1016/j.jbusres.2013.06.001openalex-snapshot
Measuring consumer-based brand authenticity
inferredcites →https://doi.org/10.1016/j.jcps.2013.08.001openalex-snapshot
Package size and perceived quality: The intervening role of unit price perceptions
inferredcites →https://doi.org/10.1016/j.jcps.2014.11.006openalex-snapshot
Brand authenticity: An integrative framework and measurement scale
inferredcites →https://doi.org/10.1016/j.leaqua.2005.03.003openalex-snapshot
“Can you see the real me?” A self-based model of authentic leader and follower development
inferredcites →https://doi.org/10.1016/s0065-2601(06)38006-9openalex-snapshot
A Multicomponent Conceptualization of Authenticity: Theory and Research
inferredcites →https://doi.org/10.1037//0003-066x.55.1.68openalex-snapshot
Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.
inferredcites →https://doi.org/10.1037//0021-9010.74.1.152openalex-snapshot
Organizational commitment and job performance: It's the nature of the commitment that counts.
inferredcites →https://doi.org/10.1037//0022-3514.35.7.459openalex-snapshot
Enemies of exploration: Self-initiated versus other-initiated learning.
inferredcites →https://doi.org/10.1037//0022-3514.80.3.439openalex-snapshot
Accuracy and bias in the perception of the partner in a close relationship.
inferredcites →https://doi.org/10.1037//0022-3514.81.3.492openalex-snapshot
Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
inferredcites →https://doi.org/10.1037/0022-0167.55.3.385openalex-snapshot
The authentic personality: A theoretical and empirical conceptualization and the development of the Authenticity Scale.
inferredcites →https://doi.org/10.1037/0022-3514.87.2.246openalex-snapshot
Motivating Learning, Performance, and Persistence: The Synergistic Effects of Intrinsic Goal Contents and Autonomy-Supportive Contexts.
inferredcites →https://doi.org/10.1037/0022-3514.91.6.1045openalex-snapshot
Relationship perceptions and persistence: Do fluctuations in perceived partner commitment undermine dating relationships?
inferredcites →https://doi.org/10.1037/a0026035openalex-snapshot
Art and authenticity: The importance of originals in judgments of value.
inferredcites →https://doi.org/10.1037/a0035661openalex-snapshot
Intrinsic motivation and extrinsic incentives jointly predict performance: A 40-year meta-analysis.
inferredcites →https://doi.org/10.1037/met0000086openalex-snapshot
Two-condition within-participant statistical mediation analysis: A path-analytic framework.
inferredcites →https://doi.org/10.1057/bm.2014.11openalex-snapshot
Investigating consumer–brand relational authenticity
inferredcites →https://doi.org/10.1057/s41262-016-0023-3openalex-snapshot
Refining the conceptualization of Brand Authenticity
inferredcites →https://doi.org/10.1057/s41262-017-0084-yopenalex-snapshot
Does brand authenticity alleviate the effect of brand scandals?
inferredcites →https://doi.org/10.1080/00913367.1992.10673373openalex-snapshot
Attitude toward the Ad and Brand Choice
inferredcites →https://doi.org/10.1080/00913367.2019.1689872openalex-snapshot
Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices
inferredcites →https://doi.org/10.1080/00913367.2020.1712273openalex-snapshot
Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands
inferredcites →https://doi.org/10.1080/0965254x.2018.1466828openalex-snapshot
The role of brand authenticity in developing brand trust
inferredcites →https://doi.org/10.1080/13594320902754040openalex-snapshot
Do they [all] see my true self? Leader's relational authenticity and followers' assessments of transformational leadership
inferredcites →https://doi.org/10.1086/209380openalex-snapshot
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
inferredcites →https://doi.org/10.1086/209542openalex-snapshot
Postexperience Advertising Effects on Consumer Memory
inferredcites →https://doi.org/10.1086/339922openalex-snapshot
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
inferredcites →https://doi.org/10.1086/422109openalex-snapshot
Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
inferredcites →https://doi.org/10.1086/432238openalex-snapshot
Paradox and the Consumption of Authenticity through Reality Television
inferredcites →https://doi.org/10.1086/615047openalex-snapshot
The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
inferredcites →https://doi.org/10.1086/656219openalex-snapshot
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
inferredcites →https://doi.org/10.1093/jcr/ucw063openalex-snapshot
Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?
inferredcites →https://doi.org/10.1093/oso/9780195135336.001.0001openalex-snapshot
Handbook of Positive Psychology
inferredcites →https://doi.org/10.1108/03090560910935578openalex-snapshot
Brand authentication: creating and maintaining brand auras
inferredcites →https://doi.org/10.1108/ejm-10-2014-0633openalex-snapshot
Authenticity in branding – exploring antecedents and consequences of brand authenticity
inferredcites →https://doi.org/10.1108/ejm-11-2016-0665openalex-snapshot
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
inferredcites →https://doi.org/10.1108/jpbm-03-2020-2803openalex-snapshot
Effects of transparent brand communication on perceived brand authenticity and consumer responses
inferredcites →https://doi.org/10.1108/jpbm-06-2013-0339openalex-snapshot
Brand authenticity: model development and empirical testing
inferredcites →https://doi.org/10.1108/jpbm-09-2017-1567openalex-snapshot
The effect of brand authenticity on consumer–brand relationships
inferredcites →https://doi.org/10.1111/j.1948-7169.2009.tb00224.xopenalex-snapshot
Get Real and Prosper: Why Social Media Demands Authentic Brands
inferredcites →https://doi.org/10.1177/00222429211053002openalex-snapshot
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
inferredcites →https://doi.org/10.1177/0022242921997081openalex-snapshot
The Concept of Authenticity: What It Means to Consumers
inferredcites →https://doi.org/10.1177/002224299305700101openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.1177/002224379202900103openalex-snapshot
The Use of Pledges to Build and Sustain Commitment in Distribution Channels
inferredcites →https://doi.org/10.1177/002224379202900104openalex-snapshot
The Effects of Sequential Introduction of Brand Extensions
inferredcites →https://doi.org/10.1177/002224379703400304openalex-snapshot
Dimensions of Brand Personality
inferredcites →https://doi.org/10.1177/0092070306288403openalex-snapshot
The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption
inferredcites →https://doi.org/10.1207/s15327663jcp0702_02openalex-snapshot
Brand Equity as a Signaling Phenomenon
inferredcites →https://doi.org/10.1287/mksc.1060.0253openalex-snapshot
The Influence of Product Variety on Brand Perception and Choice
inferredcites →https://doi.org/10.1287/orsc.2013.0843openalex-snapshot
Authenticity and Consumer Value Ratings: Empirical Tests from the Restaurant Domain
inferredcites →https://doi.org/10.1509/jm.16.0211openalex-snapshot
Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences
inferredcites →https://doi.org/10.1509/jmkg.2006.70.1.50openalex-snapshot
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
inferredcites →https://doi.org/10.1509/jmkr.46.1.105openalex-snapshot
Gender Dimensions of Brand Personality
inferredcites →https://doi.org/10.1509/jmr.10.0508openalex-snapshot
When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending
inferredcites →https://doi.org/10.1509/jmr.11.0015openalex-snapshot
More than Fit: Brand Extension Authenticity
inferredcites →https://doi.org/10.1509/jmr.11.0022openalex-snapshot
Authenticity is Contagious: Brand Essence and the Original Source of Production
inferredcites →https://doi.org/10.2753/joa0091-3367370101openalex-snapshot
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Consumers' Responses to Placed Brands in 360° Video: The Impacts of Perceived Control and Presence, Moderated by Immersion
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The Effect of AI Companions' Expressed Positive Affect on Consumer Engagement Intentions: The Moderating Role of Consumer Loneliness
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115939openalex-snapshot
Winning over the sceptics: How end-consumers view the motives and authenticity of customer-entrepreneurs over time
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Is Popularity Everything? Understanding the Role of Interface Cues in Online Shopping Decision-Making
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When Old Is Not Gold: The Interactive Effect of Brand Age and AI Disclosure on Ad-Clicking Interest
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How Consumer-Centric Personalization Enhances Advertising Value: An Empirical Study on Instagram Ad Effectiveness
inferred← citeshttps://doi.org/10.1108/ccij-09-2025-0261openalex-snapshot
Signalling credibility in corporate communications: the roles of brand authenticity, CSR authenticity and reputation
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What drives consumers to choose local brands in the beverage sector? The influence of brand awareness, authenticity, diagnosticity, and ethnocentrism
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From East to West: a sentiment-based framework for understanding Muslim consumer preferences in imported food products
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The Role of Brand Transparency in Social Commerce Consumer Decisions: A Mediation Analysis
inferred← citeshttps://doi.org/10.1371/journal.pone.0321883openalex-snapshot
Enhancing brand experience and brand authenticity: The role of octomodal mental imagery and social presence
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Analysis of Factors Increasing Customer Engagement and Brand Trust Toward Purchase Intention
inferred← citeshttps://doi.org/10.20944/preprints202408.0332.v1openalex-snapshot
The Influence of Social Media Marketing on Brand Loyalty
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The role of brand hatred factors on consumer purchasing decision in the Ghanaian textile industry
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The influence of sustainability values on purchase intentions in Generation Z
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Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity
inferred← citeshttps://doi.org/10.3390/jtaer21090295openalex-snapshot
Authenticity, Trust, and AI Skepticism in Green Advertising: How AI and Human Endorsers Influence Purchase Intention in E-Commerce
inferred← citeshttps://doi.org/10.4018/979-8-3693-3478-2.ch008openalex-snapshot
Consumer Skepticism Towards CSR Communication
inferred← citeshttps://doi.org/10.4018/979-8-3693-4167-4.ch012openalex-snapshot
Role of Youtube and Instagram Advertising in Attracting Gen-Z Consumers in Delhi-NCR
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Social Networking Platforms and Electronic Word-of-Mouth: The Mediating Role of Trust in Vietnamese Consumers’ Smartphone Purchasing Decisions
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Influencer marketing, brand image, and e-WOM: Driving purchase decisions through social media
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Personalized Instagram Ads and purchase intention: a theory of planned behavior approach to creativity, value, and authenticity
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Exploring the influence of Facebook reels on consumer brand attitude and purchase intentions
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