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A manifesto for neuromarketing science

https://doi.org/10.1002/cb.250
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/j.ijpsycho.2006.03.007openalex-snapshot
What is ‘neuromarketing’? A discussion and agenda for future research
inferredcites →https://doi.org/10.1016/j.ijpsycho.2006.03.017openalex-snapshot
Cognitive neuroscience: Contributions from psychophysiology
inferredcites →https://doi.org/10.1016/j.jbusres.2007.06.006openalex-snapshot
Cultural influences on consumer satisfaction with impulse and planned purchase decisions
inferredcites →https://doi.org/10.1016/s0896-6273(02)00763-8openalex-snapshot
Neuroethics for the New Millenium
inferredcites →https://doi.org/10.1177/1359105308095067openalex-snapshot
Communicating about Self and Others within an Online Support Group for Women with Breast Cancer and Subsequent Outcomes
inferredcites →https://doi.org/10.1177/1359105308097970openalex-snapshot
Ethical Issues in Neuroimaging Health Research
inferredcites →https://doi.org/10.1196/annals.1412.003openalex-snapshot
Neuroimaging and Psychophysiological Measurement in Organizational Research
inferredcites →https://doi.org/10.1196/annals.1412.009openalex-snapshot
Toward an Organizational Cognitive Neuroscience

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.4680206openalex-extracted
Refuting Neuroscience Misconceptions to Enhance Research Policy in Neuromarketing
inferred← citeshttps://doi.org/10.1002/cb.345openalex-snapshot
Metaphoric advertisement comprehension: The role of the cerebral hemispheres
inferred← citeshttps://doi.org/10.1002/mar.20907openalex-snapshot
Nanomarketing: A New Frontier for Neuromarketing
inferred← citeshttps://doi.org/10.1002/mar.70249openalex-snapshot
Conscience in Commerce: Neurophysiological Signatures of Individual Differences in Ethical Consumer Decision‐Making
inferred← citeshttps://doi.org/10.1007/978-3-031-65018-5_33openalex-snapshot
Unlocking Consumer Minds: A Comprehensive Exploration of Neuromarketing Techniques and Consumer Decision Processes
inferred← citeshttps://doi.org/10.1007/978-3-319-14523-5_3openalex-snapshot
Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools
inferred← citeshttps://doi.org/10.1007/978-3-319-16480-9_68openalex-snapshot
Advertising Liking Recognition Technique Applied to Neuromarketing by Using Low-Cost EEG Headset
inferred← citeshttps://doi.org/10.1007/978-3-319-91189-2_1openalex-snapshot
Analysis of Affective and Gender Factors in Image Comprehension of Visual Advertisement
inferred← citeshttps://doi.org/10.1007/978-981-99-0333-7_33openalex-snapshot
Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing
inferred← citeshttps://doi.org/10.1007/s12642-010-0033-8openalex-snapshot
The brain in business: neuromarketing and organisational cognitive neuroscience
inferred← citeshttps://doi.org/10.1016/b978-0-12-821939-3.00008-7openalex-snapshot
Measurements of emotions: Nonfood applications
inferred← citeshttps://doi.org/10.1016/j.jbusres.2018.05.036openalex-snapshot
Demystifying neuromarketing
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Leadership research and cognitive neuroscience: The state of this union
inferred← citeshttps://doi.org/10.1037/npe0000073openalex-snapshot
Predictive value of body posture and pupil dilation in assessing consumer preference and choice.
inferred← citeshttps://doi.org/10.1038/npre.2008.2159openalex-snapshot
The Brain in Business: The Case for Organisational Cognitive Neuroscience?
inferred← citeshttps://doi.org/10.1038/npre.2008.2159.1openalex-snapshot
The Brain in Business: The Case for Organisational Cognitive Neuroscience?
inferred← citeshttps://doi.org/10.1038/npre.2009.2836.1openalex-snapshot
The Feasibility of Neuroimaging Methods in Marketing Research
inferred← citeshttps://doi.org/10.1057/biosoc.2015.37openalex-snapshot
Neuromarketing in the making: Enactment and reflexive entanglement in an emerging field
inferred← citeshttps://doi.org/10.1080/00076791.2019.1579194openalex-snapshot
The emergence of neuromarketing investigated through online public communications (2002–2008)
inferred← citeshttps://doi.org/10.1080/0267257x.2010.522531openalex-snapshot
A neurocognitive approach to brand memory
inferred← citeshttps://doi.org/10.1080/10253866.2012.654959openalex-snapshot
Technologies of ironic revelation: enacting consumers in neuromarkets
inferred← citeshttps://doi.org/10.1080/10253866.2014.899218openalex-snapshot
Moving consumption
inferred← citeshttps://doi.org/10.1080/10253866.2016.1160897openalex-snapshot
Neuromarketing and the “poor in world” consumer: how the animalization of thinking underpins contemporary market research discourses
inferred← citeshttps://doi.org/10.1080/1051712x.2018.1488915openalex-snapshot
What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice
inferred← citeshttps://doi.org/10.1080/1051712x.2024.2361784openalex-snapshot
Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World
inferred← citeshttps://doi.org/10.1080/15475778.2023.2223109openalex-snapshot
Value based marketing: Examining the role of leadership support in promoting neuromarketing
inferred← citeshttps://doi.org/10.1109/ismsit.2018.8566692openalex-snapshot
Usage Of The Facial Action Coding System To Predict Customer Gender Profile: A Neuro Marketing Application In TURKEY
inferred← citeshttps://doi.org/10.1155/2019/1976847openalex-snapshot
Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends
inferred← citeshttps://doi.org/10.1177/0018726716684381openalex-snapshot
Critical Essay: Organizational cognitive neuroscience drives theoretical progress, or: The curious case of the straw man murder
inferred← citeshttps://doi.org/10.1177/0149206312439471openalex-snapshot
The Domain of Organizational Cognitive Neuroscience
inferred← citeshttps://doi.org/10.1177/1094428116672003openalex-snapshot
Neuroscience-Inspired Design: From Academic Neuromarketing to Commercially Relevant Research
inferred← citeshttps://doi.org/10.1177/14707853251383629openalex-snapshot
Exploring the Evolving Landscape of Neuromarketing Ethics
inferred← citeshttps://doi.org/10.1177/21582440231153857openalex-snapshot
Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion
inferred← citeshttps://doi.org/10.1186/s12938-016-0181-2openalex-snapshot
Discrete classification technique applied to TV advertisements liking recognition system based on low-cost EEG headsets
inferred← citeshttps://doi.org/10.1287/orsc.1100.0532openalex-snapshot
PERSPECTIVE—Organizational Cognitive Neuroscience
inferred← citeshttps://doi.org/10.14254/1795-6889.2022.18-3.5openalex-snapshot
Is the shopping list a guarantee for rational consumer behaviour?
inferred← citeshttps://doi.org/10.14267/veztud.2016.09.05openalex-snapshot
Neuromarketing, a marketingkutatás új iránya
inferred← citeshttps://doi.org/10.15178/va.2021.154.e1340openalex-snapshot
Interdependencias entre la heurística y la estrategia de precios: una aplicación para productos de alimentación de gran consumo
inferred← citeshttps://doi.org/10.17065/huniibf.103649openalex-snapshot
Nöropazarlama: Reklam Etkinliğinin Psikofizyolojik Tekniklerle Değerlendirilmesi Üzerine Yapılmış Araştırmalarının Gözden Geçirilmesi
inferred← citeshttps://doi.org/10.20525/ijrbs.v12i2.2396openalex-snapshot
From the first studies of the unconscious mind to consumer neuroscience: A systematic literature review
inferred← citeshttps://doi.org/10.21272/mmi.2021.3-08openalex-snapshot
Marketing in social innovations targeted at healthcare
inferred← citeshttps://doi.org/10.2501/jar-2019-034openalex-snapshot
Building a Foundation for Neuromarketing And Consumer Neuroscience Research
inferred← citeshttps://doi.org/10.26717/bjstr.2018.12.002230openalex-snapshot
Neuromarketing: Applications, Challenges and Promises
inferred← citeshttps://doi.org/10.26794/2304-022x-2018-8-4-77-83openalex-snapshot
Perspectives and Limitations of Neuromarketing Research Methods
inferred← citeshttps://doi.org/10.28938/9780995527713openalex-snapshot
On Curiosity: The Art of Market Seduction
inferred← citeshttps://doi.org/10.29119/1641-3466.2023.178.5openalex-snapshot
Gender of the consumer and the role of organizations in purchasing decisions
inferred← citeshttps://doi.org/10.30798/makuiibf.1416687openalex-snapshot
Comparison of Studies Conducted in the Field of Neuromarketing and Artificial Intelligence Using Bibliometric Method
inferred← citeshttps://doi.org/10.31590/ejosat.1039362openalex-snapshot
Reklamın Tüketim Psikolojisi Üzerindeki Etkisinde Nöropazarlamanın Aracılık Rolü
inferred← citeshttps://doi.org/10.3280/mc2014-001002openalex-snapshot
L'applicazione delle nanotecnologie al neuromarketing: rassegna e proposizioni
inferred← citeshttps://doi.org/10.3280/riss2021-001011openalex-snapshot
Neuromarketing: some remarks by an economic experiment on food consumer perception and ethic sustainability
inferred← citeshttps://doi.org/10.3389/fnhum.2014.01073openalex-snapshot
Redefining neuromarketing as an integrated science of influence
inferred← citeshttps://doi.org/10.3389/fnins.2018.00138openalex-snapshot
Frontal Brain Asymmetry and Willingness to Pay
inferred← citeshttps://doi.org/10.3389/fpsyg.2020.01854openalex-snapshot
Situation of Neuromarketing Consulting in Spain
inferred← citeshttps://doi.org/10.3390/bs16071115openalex-snapshot
Responsible Stimulus Selection in Neuromarketing: A Critical Narrative Review and Normative Framework for Ethical, Sustainable, and Replicable Consumer Research
inferred← citeshttps://doi.org/10.3390/mti8100087openalex-snapshot
Assessment of Purchasing Influence of Email Campaigns Using Eye Tracking
inferred← citeshttps://doi.org/10.3390/socsci9070123openalex-snapshot
“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising
inferred← citeshttps://doi.org/10.34135/mmidentity-2023-42openalex-snapshot
Differences in the perception of neuromarketing attributes in the context of selected socio-demographic characteristics of customers
inferred← citeshttps://doi.org/10.3917/ems.jolib.2016.01.0199openalex-snapshot
Les Grands Auteurs en Marketing
inferred← citeshttps://doi.org/10.4018/978-1-5225-0282-1.ch012openalex-snapshot
Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour
inferred← citeshttps://doi.org/10.4018/978-1-5225-5478-3.ch015openalex-snapshot
Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour
inferred← citeshttps://doi.org/10.4018/978-1-5225-7906-9.ch002openalex-snapshot
Measuring Consumer Behavior Using Neuroscience Methods in Marketing
inferred← citeshttps://doi.org/10.4018/978-1-6684-4496-2.ch007openalex-snapshot
Demystifying the Role of Neuromarketing in Creating Value for the Marketers
inferred← citeshttps://doi.org/10.4018/978-1-6684-4496-2.ch016openalex-snapshot
Demystifying Neuromarketing
inferred← citeshttps://doi.org/10.4018/978-1-7998-3126-6.ch005openalex-snapshot
Neuromarketing Trends and Opportunities for Companies
inferred← citeshttps://doi.org/10.4018/978-1-7998-3126-6.ch006openalex-snapshot
The Science Behind Neuromarketing
inferred← citeshttps://doi.org/10.4018/979-8-3373-1152-4.ch013openalex-snapshot
Neuromarketing and AI Application to Consumer Behavior Research
inferred← citeshttps://doi.org/10.47191/ijmra/v3-i10-03openalex-snapshot
Humanizing the Consumer through Neuro-Marketing Tool: A Paradigm Shift
inferred← citeshttps://doi.org/10.47992/ijcsbe.2581.6942.0148openalex-snapshot
Recent Trends in Neuro marketing – An Exploratory Study
inferred← citeshttps://doi.org/10.52633/jms.v4i2.201openalex-snapshot
Neuromarketing - Seeing the Unseen: Effect of In-Store Category Artwork, Structures and Packaging on Shopper’s Buying Behaviors in Pakistan
inferred← citeshttps://doi.org/10.5296/jmr.v6i2.5446openalex-snapshot
A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations
inferred← citeshttps://doi.org/10.58213/hrzw8w31openalex-snapshot
Current Applications of Neuromarketing, Challenges & It’s Future Trend
inferred← citeshttps://doi.org/10.58830/ozgur.pub775.c3222openalex-snapshot
Nöropazarlama ve Tüketici Davranışı: Bilişsel ve Duygusal Dinamiklerin Analizi
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