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Driving destination brand engagement: The role of traveler participation
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
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Website interactivity and brand development of online travel agencies in China: The moderating role of age
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China's Generation Y's Expectation on Outbound Group Package Tour
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The Impact of Experience Activities on Tourist Impulse Buying: An Empirical Study in China
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Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives
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inferredcites →https://doi.org/10.1108/jhtt-12-2017-0136openalex-snapshot
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inferredcites →https://doi.org/10.1108/jpbm-11-2018-2097openalex-snapshot
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A Decade of Customer Engagement Research in Hospitality and Tourism: A Systematic Review and Research Agenda
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