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Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior
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Outgoing claims: the papers this work cites, builds on, or argues with.
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The Mediating Role of Anticipated Guilt in Consumers’ Ethical Decision-Making
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Support for Reidenbach and Robin’s (1990) eight-item multidimensional ethics scale
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The Role and Measurement of Attachment in Consumer Behavior
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Static, dynamic, and causative bipolarity of affect.
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The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
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That's disgusting! …, but very amusing: Mixed feelings of amusement and disgust
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The Role of Culture and Gender in the Relationship between Positive and Negative Affect
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The Agony of Victory and Thrill of Defeat
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The Role and Measurement of Attachment in Consumer Behavior
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Effects of Information About Firms’ Ethical and Unethical Actions on Consumers’ Attitudes
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Outraged Consumers: Getting Even at the Expense of Getting a Good Deal
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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
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Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation
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Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
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Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
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Consumer Response to Negative Publicity: The Moderating Role of Commitment
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Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Leugnung und Ablehnung von Verantwortung
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Don’t blame the powerless: The impact of hierarchy on reactions to responses to ethical scandals
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.114367openalex-snapshot
You fooled me, so I’ll tell you about myself! personnel-related brand betrayal experiences and disclosure of personal information
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116326openalex-snapshot
Leaving the door open: Consumer brand orbiting on social media
inferred← citeshttps://doi.org/10.1016/j.jcps.2016.12.003openalex-snapshot
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me
inferred← citeshttps://doi.org/10.1016/j.jdmm.2021.100658openalex-snapshot
Is the destination brand loyalty mechanism invariable? A comparative study from China
inferred← citeshttps://doi.org/10.1016/j.jfbs.2019.04.003openalex-snapshot
Family-related antecedents of business legality: An empirical investigation among Italian family owned SMEs
inferred← citeshttps://doi.org/10.1016/j.jhtm.2020.06.015openalex-snapshot
Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust
inferred← citeshttps://doi.org/10.1016/j.jretconser.2019.101979openalex-snapshot
Anger punishes, compassion forgives: How discrete emotions mitigate double standards in consumer ethical judgment
inferred← citeshttps://doi.org/10.1016/j.jretconser.2020.102143openalex-snapshot
Exploring hotel brand attachment: The mediating role of sentimental value
inferred← citeshttps://doi.org/10.1016/j.jretconser.2020.102218openalex-snapshot
Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research
inferred← citeshttps://doi.org/10.1016/j.jretconser.2020.102366openalex-snapshot
A netnographical approach to typologizing customer engagement and corporate misconduct
inferred← citeshttps://doi.org/10.1016/j.jretconser.2021.102819openalex-snapshot
Building brand credibility: The role of involvement, identification, reputation and attachment
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104559openalex-snapshot
Monetary return policies in fashion e-retail: Exploring the role of retailer brand attachment on consumer responses
inferred← citeshttps://doi.org/10.1016/j.langsci.2026.101872openalex-snapshot
Integrating perceived coolness and emotional attachment: how K-POP shapes Chinese KFL learners’ willingness to communicate
inferred← citeshttps://doi.org/10.1016/j.obhdp.2021.05.002openalex-snapshot
Helping the organization but hurting yourself: How employees’ unethical pro-organizational behavior predicts work-to-life conflict
inferred← citeshttps://doi.org/10.1016/j.pubrev.2024.102482openalex-snapshot
When ethics are compromised: Understanding how employees react to corporate moral violations
inferred← citeshttps://doi.org/10.1016/j.tele.2025.102306openalex-snapshot
Would you shop on a platform that discriminates against users? A study on the impact of algorithmic price discrimination on consumer purchase intention
inferred← citeshttps://doi.org/10.1016/j.tmp.2023.101107openalex-snapshot
Antecedents to Consumers’ Green Hotel Stay Purchase Behavior during the COVID-19 Pandemic: The influence of green consumption value, emotional ambivalence, and consumers’ perceptions
inferred← citeshttps://doi.org/10.1016/j.tourman.2024.104998openalex-snapshot
Fantasy or reality? Unveiling the power of realistic narratives in tourism social media advertising
inferred← citeshttps://doi.org/10.1057/s41262-017-0063-3openalex-snapshot
Modeling brand immunity: the moderating role of generational cohort membership
inferred← citeshttps://doi.org/10.1057/s41262-018-0134-0openalex-snapshot
Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level
inferred← citeshttps://doi.org/10.1057/s41262-019-00158-6openalex-snapshot
Conceptualising luxury brand attachment: scale development and validation
inferred← citeshttps://doi.org/10.1057/s41262-020-00190-xopenalex-snapshot
When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment
inferred← citeshttps://doi.org/10.1057/s41262-020-00204-8openalex-snapshot
Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
inferred← citeshttps://doi.org/10.1057/s41262-022-00279-5openalex-snapshot
Brand attachment: a review and future research
inferred← citeshttps://doi.org/10.1057/s41262-022-00296-4openalex-snapshot
Can CSR foster brand defense? A moderated-mediation model of the role of brand passion
inferred← citeshttps://doi.org/10.1057/s41262-025-00386-zopenalex-snapshot
The influence of brand ambassador’s wrongdoing on consumers’ luxury brand desirability: the interplay of attachments, resilience, and empathy
inferred← citeshttps://doi.org/10.1080/00913367.2022.2066034openalex-snapshot
Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions
inferred← citeshttps://doi.org/10.1080/02508281.2023.2190280openalex-snapshot
Demystifying destination attachment, self-congruity and revisiting intention in dark tourism destinations through the gender-based lens
inferred← citeshttps://doi.org/10.1080/02642069.2024.2361469openalex-snapshot
Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry
inferred← citeshttps://doi.org/10.1080/02650487.2020.1869387openalex-snapshot
The influence of flow experience in the augmented reality context on psychological ownership
inferred← citeshttps://doi.org/10.1080/0267257x.2023.2276867openalex-snapshot
The dynamic of employees’ trust in their organisation in a corporate brand crisis: the bounce-back effect of organisational identification
inferred← citeshttps://doi.org/10.1080/0267257x.2025.2526488openalex-snapshot
Consumer emotional ambivalence: a state-of-the-art review
inferred← citeshttps://doi.org/10.1080/08841241.2021.1949659openalex-snapshot
Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market
inferred← citeshttps://doi.org/10.1080/0965254x.2014.914062openalex-snapshot
Exploring brand attachment, its determinants and outcomes
inferred← citeshttps://doi.org/10.1080/0965254x.2016.1195862openalex-snapshot
Tie the knot: building stronger consumers’ attachment toward a brand
inferred← citeshttps://doi.org/10.1080/0965254x.2021.1969422openalex-snapshot
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions: a serial mediation model
inferred← citeshttps://doi.org/10.1080/0965254x.2021.1999305openalex-snapshot
Circle the wagons: measuring the strength of consumers’ brand defense
inferred← citeshttps://doi.org/10.1080/10454446.2019.1621789openalex-snapshot
Ethical Judgment of Food Fraud. Effects on Consumer Behavior
inferred← citeshttps://doi.org/10.1080/10496491.2026.2616629openalex-snapshot
A Moderated Mediation Model of Moral Reasoning Strategies and Political Ideology: Brand Activism Context
inferred← citeshttps://doi.org/10.1080/10548408.2014.955901openalex-snapshot
Online Group-Buying of Tourism Products: Effects of Value and Trust on Site Attachment, Altruism, and Loyalty
inferred← citeshttps://doi.org/10.1080/10548408.2017.1330171openalex-snapshot
Destination brand personality and destination brand attachment – the involvement of self-congruence
inferred← citeshttps://doi.org/10.1080/10696679.2022.2074462openalex-snapshot
The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model
inferred← citeshttps://doi.org/10.1080/13683500.2025.2560124openalex-snapshot
Brand heritage and perceived innovativeness in promoting attachment to tourist souvenirs
inferred← citeshttps://doi.org/10.1080/1528008x.2022.2109239openalex-snapshot
What Makes Customers Loyal to an Online Booking Brand? The Effects of Online Brand Experience and Brand Attachment
inferred← citeshttps://doi.org/10.1080/15332969.2020.1786245openalex-snapshot
Emotional Brand Attachment and Attitude toward Brand Extension
inferred← citeshttps://doi.org/10.1080/15377857.2024.2440007openalex-snapshot
Determinant Factors of Resilient Voter Towards Deviant Information: The Empirical Study of Politician Branding in Indonesia Elections
inferred← citeshttps://doi.org/10.1080/15378020.2016.1209721openalex-snapshot
The effect of sensation seeking and emotional brand attachment on consumers’ intention to consume risky foods in restaurants
inferred← citeshttps://doi.org/10.1093/jcr/ucaa067openalex-snapshot
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims
inferred← citeshttps://doi.org/10.1093/jcr/ucad027openalex-snapshot
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media
inferred← citeshttps://doi.org/10.1108/978-1-78973-409-620201005openalex-snapshot
Entrepreneurship and University Brands: The Sense of Belonging in Higher Education
inferred← citeshttps://doi.org/10.1108/apjba-11-2021-0579openalex-snapshot
Emotional attachment: a bridge between brand reputation and brand advocacy
inferred← citeshttps://doi.org/10.1108/bfj-05-2022-0434openalex-snapshot
Branding Creative Cities of Gastronomy: the role of brand experience and the influence of tourists' self-congruity and self-expansion
inferred← citeshttps://doi.org/10.1108/bl-03-2019-0078openalex-snapshot
Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice
inferred← citeshttps://doi.org/10.1108/ebr-02-2017-0039openalex-snapshot
Brand experience effects on brand attachment: the role of brand trust, age, and income
inferred← citeshttps://doi.org/10.1108/ejm-06-2023-0435openalex-snapshot
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective
inferred← citeshttps://doi.org/10.1108/ejm-10-2016-0566openalex-snapshot
Positive and negative behaviours resulting from brand attachment
inferred← citeshttps://doi.org/10.1108/ejm-11-2020-0831openalex-snapshot
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products
inferred← citeshttps://doi.org/10.1108/ejm-11-2020-0841openalex-snapshot
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty
inferred← citeshttps://doi.org/10.1108/ejm-11-2023-0816openalex-snapshot
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure
inferred← citeshttps://doi.org/10.1108/ijbm-05-2020-0265openalex-snapshot
Examining Lebanese consumers' negative attitudes toward banks
inferred← citeshttps://doi.org/10.1108/ijchm-09-2015-0466openalex-snapshot
Service quality and brand loyalty
inferred← citeshttps://doi.org/10.1108/ijoem-12-2020-1494openalex-snapshot
Determinants of university reputation: conceptual model and empirical investigation in an emerging higher education market
inferred← citeshttps://doi.org/10.1108/ijoes-09-2024-0284openalex-snapshot
Analysis of the perceived firm ethicality and brand loyalty through the lens of corporate social responsibility, green brand innovativeness and green marketing: evidence from an emerging economy
inferred← citeshttps://doi.org/10.1108/ijrdm-03-2017-0058openalex-snapshot
The differential effect of cognitive and emotional elements of experience quality on the customer-service provider’s relationship
inferred← citeshttps://doi.org/10.1108/intr-01-2023-0062openalex-snapshot
Stimulating positive reviews by combining financial and compassionate incentives
inferred← citeshttps://doi.org/10.1108/jcm-04-2018-2632openalex-snapshot
Improving consumers’ eating habits: what if a brand could make a difference?
inferred← citeshttps://doi.org/10.1108/jpbm-01-2017-1388openalex-snapshot
Corporate brand transgression and punishing the transgressor: moderation of religious orientation
inferred← citeshttps://doi.org/10.1108/jpbm-01-2020-2731openalex-snapshot
Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China
inferred← citeshttps://doi.org/10.1108/jpbm-01-2025-5732openalex-snapshot
The impact of brand inauthenticity on consumer emotional and behavioral responses
inferred← citeshttps://doi.org/10.1108/jpbm-02-2020-2745openalex-snapshot
This brand is who I am… or is it? Examining changes in motivation to maintain brand attachment
inferred← citeshttps://doi.org/10.1108/jpbm-02-2025-5822openalex-snapshot
When doing good helps doing better: moral licensing of blatant transgressions with ambiguous brand responsibility through CSR
inferred← citeshttps://doi.org/10.1108/jpbm-03-2019-2293openalex-snapshot
Role of brand attachment in customers’ evaluation of service failure
inferred← citeshttps://doi.org/10.1108/jpbm-04-2020-2874openalex-snapshot
Green brand communication, brand prominence and self–brand connection
inferred← citeshttps://doi.org/10.1108/jpbm-04-2025-5953openalex-snapshot
The silence effect: mechanisms behind consumer inaction during brand crises
inferred← citeshttps://doi.org/10.1108/jpbm-10-2014-0725openalex-snapshot
What drives consumer’s responses to brand crisis? The moderating roles of brand associations and brand-customer relationship strength
inferred← citeshttps://doi.org/10.1108/jpbm-10-2017-1613openalex-snapshot
Emotional intelligence, external emotional connections and brand attachment
inferred← citeshttps://doi.org/10.1108/jpbm-10-2022-4193openalex-snapshot
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages
inferred← citeshttps://doi.org/10.1108/jstp-04-2014-0073openalex-snapshot
Why didn’t it work out? The effects of attributions on the efficacy of recovery strategies
inferred← citeshttps://doi.org/10.1108/mip-03-2019-0161openalex-snapshot
Examining brand loyalty from an attachment theory perspective
inferred← citeshttps://doi.org/10.1108/mip-08-2020-0339openalex-snapshot
Do stereotypes matter for brand attachment?
inferred← citeshttps://doi.org/10.1108/qmr-05-2013-0028openalex-snapshot
I may be a twin but I’m one of a kind
inferred← citeshttps://doi.org/10.1108/s0885-211120140000016006openalex-snapshot
Hold the Line! Exploring the Brand Community Coping Process
inferred← citeshttps://doi.org/10.1111/1468-5973.12147openalex-snapshot
An Examination of Consumer–Company Identification as a Key Predictor of Consumer Responses in Corporate Crisis
inferred← citeshttps://doi.org/10.1111/ijcs.12853openalex-snapshot
Antecedents and consequences of brand attachment: A literature review and research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12870openalex-snapshot
Consumer biases in the perception of organizational greed
inferred← citeshttps://doi.org/10.1111/ijcs.13011openalex-snapshot
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal
inferred← citeshttps://doi.org/10.1177/0002764219835241openalex-snapshot
Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company Over Sweatshop Issues in Supplier Factories Overseas
inferred← citeshttps://doi.org/10.1177/0047287520937079openalex-snapshot
Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations
inferred← citeshttps://doi.org/10.1177/02761467241235558openalex-snapshot
When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response
inferred← citeshttps://doi.org/10.1177/09732586261427269openalex-snapshot
Neglecting Religious Commitment in Evaluating Controversial Advertising Appeals: An Oversight
inferred← citeshttps://doi.org/10.1177/1096348015584438openalex-snapshot
Brand Attachment, Tour Leader Attachment, and Behavioral Intentions of Tourists
inferred← citeshttps://doi.org/10.1177/18393349211030699openalex-snapshot
Specificity of CSR Ties That (Un)Bind Brand Attachment
inferred← citeshttps://doi.org/10.1590/s0034-759020180605openalex-snapshot
A IMPORTÂNCIA DO APEGO À MARCA PARA O ENGAJAMENTO EM CAUSAS DE RESPONSABILIDADE SOCIAL CORPORATIVA
inferred← citeshttps://doi.org/10.20525/ijrbs.v11i2.1687openalex-snapshot
The relevance of the notion for all publicity is good publicity: The influencing factors in the 21st century
inferred← citeshttps://doi.org/10.21074/kjlcap.2016.17.4.711openalex-snapshot
The Moderated Mediation Effects of Branded App’s Experience and Emotional Bond on the Brand Loyalty
inferred← citeshttps://doi.org/10.21714/2238-104x2019v9i2-43748openalex-snapshot
O Comportamento Ético das Corporações afeta as relações com suas Marcas? Influência da Percepção Ética do Consumidor (PEC) na Confiança, no Comprometimento e na Lealdade dos Consumidores
inferred← citeshttps://doi.org/10.23860/diss-jacobsen-stephanie-2017openalex-snapshot
The Blame Game: The Effect of Recommendation Context on Product Outcome Attributions
inferred← citeshttps://doi.org/10.2991/978-94-6463-024-4_26openalex-snapshot
Research on the Correlation Mechanism Between Hotel Service Scene Experience and Customer Behavior Based on a Structural Equation Model
inferred← citeshttps://doi.org/10.32731/smq.274.122018.06openalex-snapshot
Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser
inferred← citeshttps://doi.org/10.33847/2686-8296.3.1_2openalex-snapshot
Video Advertising: Connection and differences between consumers?
inferred← citeshttps://doi.org/10.3389/fpsyg.2021.602023openalex-snapshot
Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion
inferred← citeshttps://doi.org/10.3390/foods11010053openalex-snapshot
Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention
inferred← citeshttps://doi.org/10.3390/su14020886openalex-snapshot
Critical Influences on Responsible Tourism Behavior and the Mediating Role of Ambivalent Emotions
inferred← citeshttps://doi.org/10.3390/su142416994openalex-snapshot
Digital Financial Services and Strategic Financial Management: Financial Services Firms and Microenterprises in African Markets
inferred← citeshttps://doi.org/10.3390/su16114606openalex-snapshot
The Effect of Service Quality and Sustainability Practices on Brand Equity: The Case of Korean Air Passengers
inferred← citeshttps://doi.org/10.3390/su16188236openalex-snapshot
Costly “Greetings” from AI: Effects of Product Recommenders and Self-Disclosure Levels on Transaction Costs
inferred← citeshttps://doi.org/10.34135/communicationtoday.2025.vol.16.no.2.11openalex-snapshot
Navigating Brand Crises: How Brand Attachment and Crisis Communication Shape Brand Forgiveness
inferred← citeshttps://doi.org/10.36229/978-65-5866-011-8openalex-snapshot
Tópicos em Administração – Volume 37
inferred← citeshttps://doi.org/10.36229/978-65-5866-011-8.cap.03openalex-snapshot
Estratégias de marketing em canais eletrônicos de atendimento bancários
inferred← citeshttps://doi.org/10.36229/978-65-5866-011-8.cap.04openalex-snapshot
A utilização do Mix de Marketing no Setor Têxtil de Imbituva: PR
inferred← citeshttps://doi.org/10.36229/978-65-5866-011-8.cap.08openalex-snapshot
Brand Attachment: Uma revisão da literatura
inferred← citeshttps://doi.org/10.36229/978-65-5866-011-8.cap.10openalex-snapshot
Administração participativa no Brasil e a importância da Psicologia Organizacional
inferred← citeshttps://doi.org/10.36229/978-65-5866-011-8.cap.13openalex-snapshot
Ensino e pesquisa: Fundamentos teóricos da formação docente em Administração
inferred← citeshttps://doi.org/10.36229/978-65-5866-011-8.cap.18openalex-snapshot
Otimização do Mix Operacional de um Escritório de Perícias através da aplicação de Programação Linear
inferred← citeshttps://doi.org/10.4018/978-1-4666-8262-7.ch006openalex-snapshot
A Framework of Brand Strategy and the “Glocalization” Approach
inferred← citeshttps://doi.org/10.4018/978-1-4666-9776-8.ch009openalex-snapshot
The Roles of Social Media Marketing and Brand Management in Global Marketing
inferred← citeshttps://doi.org/10.4018/978-1-5225-5637-4.ch021openalex-snapshot
The Roles of Social Media Marketing and Brand Management in Global Marketing
inferred← citeshttps://doi.org/10.4018/978-1-5225-7116-2.ch020openalex-snapshot
A Framework of Brand Strategy and the “Glocalization” Approach
inferred← citeshttps://doi.org/10.4018/978-1-7998-3919-4.ch005openalex-snapshot
The Role of Customer Engagement in the COVID-19 Era
inferred← citeshttps://doi.org/10.47205/jdss.2023(4-ii)53openalex-snapshot
Retailers-Led Brand Value Co-Creation Behaviors: An Intervening Analysis
inferred← citeshttps://doi.org/10.53469/jgebf.2022.04(01).01openalex-snapshot
A Study on the Impact of Brand Experience on Brand Attachment—Take Brand Personality as An Intermediary Variable
inferred← citeshttps://doi.org/10.5585/remark.v14i4.2822openalex-snapshot
Prazer, Beleza, Marca, Facilidade, Utilidade... O que Importa para os Jovens em um IPad?
inferred← citeshttps://doi.org/10.5585/remark.v20i1.14884openalex-snapshot
Marcas e comportamento ético: explorando a integração do relacionamento consumidor-marca e ética percebida pelos consumidores
inferred← citeshttps://doi.org/10.70675/1a7f6c02z3d99z4193za2d7z9099c4a3bdb9openalex-snapshot
Rôle du leadership d'opinion dans la résistance du consommateur à la marque : approche multi-méthodes
inferred← citeshttps://doi.org/10.70675/4182fdaeza9ecz48d0z9c79z4db6f2e3eddbopenalex-snapshot
Marque de luxe et transgression : conceptualisation, mesure, contributions théoriques et implications managériales
inferred← citeshttps://doi.org/10.70675/5740c1bczbeb5z47f0z9dc5zbe3f82509081openalex-snapshot
Three essays on emerging issues in consumer behavior
inferred← citeshttps://doi.org/10.70675/62d92bf5z632bz4d8fzba3az2713e84f81d2openalex-snapshot
La persuasion des associations environnementales visant l’adoption de comportements pro-environnementaux par les usagers récréatifs du littoral
inferred← citeshttps://doi.org/10.70675/a1b3c973z12e9z4bbaz8e29z8a507d525436openalex-snapshot
Être unique et typique ? : les rôles de la distinctivité et de la typicalité de la marque dans les relations à la marque et les comportements de consommation
inferred← citeshttps://doi.org/10.70675/c5bed500z354bz44aazab31zc623a003ee5fopenalex-snapshot
Les stratégies d’ajustement des consommateurs face à une crise organisationnelle : proposition et test d'un modèle intégrateur
inferred← citeshttps://doi.org/10.70675/f0b7e111z97d5z48cfzbcd4zc63f73cfb650openalex-snapshot
Quand les marques commercialisent des produits stigmatisés : stratégies et transfert de stigmate
inferred← citeshttps://doi.org/10.7206/cemj.2658-0845.39openalex-snapshot
The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
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