On the public citation graph
Cultural Factors That Impact Brand Personification Strategy Effectiveness
0 signed · 115 inferred · view as graph
Inferred edges come from two machine sources: sweeps of open repository metadata (mostly SSRN and Zenodo), and a bulk OpenAlex citation snapshot. Every row below is labelled with the one it came from. Neither is a complete citation index — absence here is not evidence of absence.
Is this your work? Sign in with ORCID and put your name on the
claims that are yours.
Reference health. See whether every reference in this work resolves to a
known work and none has been retracted — and get a dated CiteStamped
badge you can embed.
What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/mar.20557openalex-snapshot
The Right Angle: Visual Portrayal of Products Affects Observers’ Impressions of Owners
inferredcites →https://doi.org/10.1007/s11747-010-0208-3openalex-snapshot
Brand personality appeal: conceptualization and empirical validation
inferredcites →https://doi.org/10.1007/s11747-011-0251-8openalex-snapshot
Implementing an intended brand personality: a dyadic perspective
inferredcites →https://doi.org/10.1016/j.jbusres.2011.07.031openalex-snapshot
Moderators of the self-congruity effect on consumer decision-making: A meta-analysis
inferredcites →https://doi.org/10.1016/j.jcps.2011.10.003openalex-snapshot
Brands as Relationship Partners: Warmth, Competence, and In-Between
inferredcites →https://doi.org/10.1016/s0092-6566(02)00510-xopenalex-snapshot
Bicultural identities: The interface of cultural, personality, and socio-cognitive processes
inferredcites →https://doi.org/10.1016/s0147-1767(99)00016-4openalex-snapshot
Biculturalism and self-construal
inferredcites →https://doi.org/10.1016/s0885-2014(02)00142-9openalex-snapshot
Cultural and experiential differences in the development of folkbiological induction
inferredcites →https://doi.org/10.1037//0003-066x.55.7.709openalex-snapshot
Multicultural minds: A dynamic constructivist approach to culture and cognition.
inferredcites →https://doi.org/10.1037//0022-3514.72.6.1245openalex-snapshot
Individual and collective processes in the construction of the self: Self-enhancement in the United States and self-criticism in Japan.
inferredcites →https://doi.org/10.1037//0022-3514.81.3.492openalex-snapshot
Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
inferredcites →https://doi.org/10.1037//0033-2909.114.3.395openalex-snapshot
Psychological impact of biculturalism: Evidence and theory.
inferredcites →https://doi.org/10.1037//0033-295x.106.4.766openalex-snapshot
Is there a universal need for positive self-regard?
inferredcites →https://doi.org/10.1037/0022-3514.54.2.323openalex-snapshot
Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships.
inferredcites →https://doi.org/10.1037/0033-2909.117.3.497openalex-snapshot
The need to belong: Desire for interpersonal attachments as a fundamental human motivation.
inferredcites →https://doi.org/10.1037/0033-295x.114.4.864openalex-snapshot
On seeing human: A three-factor theory of anthropomorphism.
inferredcites →https://doi.org/10.1037/a0020240openalex-snapshot
Making sense by making sentient: Effectance motivation increases anthropomorphism.
inferredcites →https://doi.org/10.1057/palgrave.crr.1540223openalex-snapshot
The Ford Brand Personality in Chile
inferredcites →https://doi.org/10.1086/208924openalex-snapshot
Self-Concept in Consumer Behavior: A Critical Review
inferredcites →https://doi.org/10.1086/209217openalex-snapshot
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
inferredcites →https://doi.org/10.1086/341575openalex-snapshot
Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion
inferredcites →https://doi.org/10.1086/497549openalex-snapshot
Self‐Construal, Reference Groups, and Brand Meaning
inferredcites →https://doi.org/10.1086/518544openalex-snapshot
Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
inferredcites →https://doi.org/10.1086/593948openalex-snapshot
When Brand Personality Matters: The Moderating Role of Attachment Styles
inferredcites →https://doi.org/10.1108/02651331211277964openalex-snapshot
Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
inferredcites →https://doi.org/10.1108/03090569710176646openalex-snapshot
Standardization versus adaptation of international advertising strategies: Towards a framework
inferredcites →https://doi.org/10.1108/17465680710725281openalex-snapshot
From McLibel to McLettuce: childhood, spin and re‐branding
inferredcites →https://doi.org/10.1108/eum0000000005285openalex-snapshot
Chinese Cultural Values: Their Dimensions and Marketing Implications
inferredcites →https://doi.org/10.1111/1467-6494.696168openalex-snapshot
Self as Cultural Product: An Examination of East Asian and North American Selves
inferredcites →https://doi.org/10.1146/annurev.ps.33.020182.000245openalex-snapshot
Social Psychology of Intergroup Relations
inferredcites →https://doi.org/10.1163/156853701300063561openalex-snapshot
Folkbiology doesn't Come from Folkpsychology: Evidence from Yukatek Maya in Cross-Cultural Perspective
inferredcites →https://doi.org/10.1177/0022022101032004004openalex-snapshot
Cultural Differences in Self-Evaluation
inferredcites →https://doi.org/10.1177/0022022101032005003openalex-snapshot
Culture-Dependent Assimilation and Differentiation of the Self
inferredcites →https://doi.org/10.1177/002224377100800401openalex-snapshot
Personality and Consumer Behavior: A Review
inferredcites →https://doi.org/10.1177/0146167202281010openalex-snapshot
Cultural Similarities and Differences in Social Inference: Evidence from Behavioral Predictions and Lay Theories of Behavior
inferredcites →https://doi.org/10.1177/0146167288141004openalex-snapshot
Is Self-Esteem a Central Ingredient of the Self-Concept?
inferredcites →https://doi.org/10.1207/s15327663jcp1303_14openalex-snapshot
You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
inferredcites →https://doi.org/10.1207/s15327663jcp1401&2_19openalex-snapshot
Narrative Processing: Building Consumer Connections to Brands
inferredcites →https://doi.org/10.1207/s15327663jcp1504_8openalex-snapshot
Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors
inferredcites →https://doi.org/10.1509/jmkg.72.5.069openalex-snapshot
Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?
inferredcites →https://doi.org/10.1509/jmkg.75.3.132openalex-snapshot
It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales
inferredcites →https://doi.org/10.1521/soco.2008.26.2.143openalex-snapshot
When We Need A Human: Motivational Determinants of Anthropomorphism
inferredcites →https://doi.org/10.2307/2067758openalex-snapshot
Impression Management: The Self-Concept, Social Identity, and Interpersonal Relations.
inferredcites →https://doi.org/10.2753/joa0091-3367400108openalex-snapshot
Personification in Advertising
inferredcites →https://doi.org/10.5860/choice.34-3595openalex-snapshot
Social psychology: handbook of basic principles
inferredcites →https://doi.org/10.5860/choice.41-4134openalex-snapshot
Consumer behavior and culture: consequences for global marketing and advertising
inferredcites →https://doi.org/10.5860/choice.43-0422openalex-snapshot
Global marketing and advertising: understanding cultural paradoxes
inferredcites →https://doi.org/10.5860/choice.47-2663openalex-snapshot
Handbook of brand relationships
inferredcites →https://doi.org/10.5860/choice.50-4744openalex-snapshot
Hogs, blogs, leathers, and lattes: the sociology of modern American motorcycling
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.4856543openalex-extracted
Mapping Brand Personification: A Systematic Cartography of the Literature
inferred← citeshttps://doi.org/10.1002/mar.20671openalex-snapshot
Brand Personification: Introduction and Overview
inferred← citeshttps://doi.org/10.1002/mar.21076openalex-snapshot
The opportunity to improve psychological competences of project managers in international businesses
inferred← citeshttps://doi.org/10.1002/mar.21429openalex-snapshot
Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling
inferred← citeshttps://doi.org/10.1002/mar.22030openalex-snapshot
The association between consumers' chronic concerns about infectious disease and anthropomorphism
inferred← citeshttps://doi.org/10.1002/mar.22216openalex-snapshot
Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis
inferred← citeshttps://doi.org/10.1007/978-3-031-95921-9_1openalex-snapshot
Consumer Behavior: Internal Factors
inferred← citeshttps://doi.org/10.1007/978-3-032-21671-7_3openalex-snapshot
Enhancing Creative Performance in Co-creation from Crowdsourcing Participants Through Physical Verbal Personification
inferred← citeshttps://doi.org/10.1007/978-981-10-7980-1_1openalex-snapshot
Asian Cultures and Contemporary Tourism: Locating Asia, Cultural Differences and Trends
inferred← citeshttps://doi.org/10.1007/s13162-018-0131-1openalex-snapshot
A MAP for effective advertising: the metaphoric advertising processing model
inferred← citeshttps://doi.org/10.1016/b978-0-08-102089-0.00004-2openalex-snapshot
Projective Techniques
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2024.06.002openalex-snapshot
Emoji marketing: Toward a theory of brand paralinguistics
inferred← citeshttps://doi.org/10.1016/j.jbusres.2017.11.004openalex-snapshot
The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification
inferred← citeshttps://doi.org/10.1016/j.jbusres.2020.06.047openalex-snapshot
Does personality congruence explain luxury brand attachment? The results of an international research study
inferred← citeshttps://doi.org/10.1016/j.jbusres.2020.11.015openalex-snapshot
A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance
inferred← citeshttps://doi.org/10.1016/j.jdmm.2022.100703openalex-snapshot
Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? A two-city (Auckland and Glasgow) investigation
inferred← citeshttps://doi.org/10.1016/j.jretconser.2021.102833openalex-snapshot
Brand personality appeal in retailing: Comparing fashion- and grocery retailing
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103501openalex-snapshot
The consequence of possessions: Self-identity, extended self, psychological ownership and probabilities of purchase for pet’s fashion clothing
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103727openalex-snapshot
The effects of residential mobility on consumers’ preference for paradox brands
inferred← citeshttps://doi.org/10.1016/j.jrurstud.2020.02.002openalex-snapshot
Creating market opportunities in rural areas through the development of a brand that conveys sustainable and environmental values
inferred← citeshttps://doi.org/10.1016/j.tourman.2015.07.017openalex-snapshot
Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
inferred← citeshttps://doi.org/10.1037/men0000129openalex-snapshot
To be (healthy) or not to be: Moderated mediation of the relationships between masculine norms, future orientation, family income, and college men’s healthful behaviors.
inferred← citeshttps://doi.org/10.1038/s41598-024-77839-zopenalex-snapshot
Predictors of explicit and implicit anthropomorphism in house facades
inferred← citeshttps://doi.org/10.1080/0144929x.2023.2285943openalex-snapshot
The double-edged sword effect of chatbot anthropomorphism on customer acceptance intention: the mediating roles of perceived competence and privacy concerns
inferred← citeshttps://doi.org/10.1080/02650487.2018.1438054openalex-snapshot
The multidimensionality of anthropomorphism in advertising: the moderating roles of cognitive busyness and assertive language
inferred← citeshttps://doi.org/10.1080/08961530.2020.1763886openalex-snapshot
Exploring Age Effects on Children’s Preferences of Package Design: Curvilinearity, Figurativeness, and Complexity
inferred← citeshttps://doi.org/10.1080/13032917.2016.1239209openalex-snapshot
Effects of self-congruity and destination image on destination loyalty: the role of cultural differences
inferred← citeshttps://doi.org/10.1080/13614533.2016.1162179openalex-snapshot
Use of Anthropomorphic Brand Mascots for Student Motivation and Engagement: A Promotional Case Study With Pablo the Penguin at the University of Portsmouth Library
inferred← citeshttps://doi.org/10.1080/15252019.2017.1295291openalex-snapshot
Corporate Ethical Branding on YouTube: CSR Communication Strategies and Brand Anthropomorphism
inferred← citeshttps://doi.org/10.1080/1553118x.2021.2014502openalex-snapshot
Carving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-Start-up Identification, and Customer Advocacy
inferred← citeshttps://doi.org/10.1080/20932685.2025.2548553openalex-snapshot
Head start in visual merchandising: Anthropomorphism of mannequin heads in storefront windows
inferred← citeshttps://doi.org/10.1080/21639159.2020.1808837openalex-snapshot
Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality
inferred← citeshttps://doi.org/10.1080/23311975.2021.1923355openalex-snapshot
The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity
inferred← citeshttps://doi.org/10.1108/02651331211277964openalex-snapshot
Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
inferred← citeshttps://doi.org/10.1108/978-1-83982-900-020211012openalex-snapshot
Branding Luxury Travel
inferred← citeshttps://doi.org/10.1108/ejm-03-2021-0215openalex-snapshot
Cultural antecedents and consequences of luxury brand personalities
inferred← citeshttps://doi.org/10.1108/ejm-05-2014-0291openalex-snapshot
Individual difference factors related to anthropomorphic tendency
inferred← citeshttps://doi.org/10.1108/ejm-12-2012-0692openalex-snapshot
Anthropomorphic packaging: is there life on “Mars”?
inferred← citeshttps://doi.org/10.1108/ijrdm-06-2014-0079openalex-snapshot
The influence of retailers’ family firm image on new product acceptance
inferred← citeshttps://doi.org/10.1108/jcm-04-2023-5945openalex-snapshot
Examining process mechanism of celebrity attributes on brand advocacy
inferred← citeshttps://doi.org/10.1108/jhti-09-2024-0974openalex-snapshot
Can food-based self-congruity drive tourist behavioral intentions? The moderating role of food cultural proximity
inferred← citeshttps://doi.org/10.1108/jpbm-09-2025-6302openalex-snapshot
How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies
inferred← citeshttps://doi.org/10.1177/00472875221147142openalex-snapshot
A Model for Brand Personality Word Embedding: Identifying UNESCO World Heritage Personality Categories
inferred← citeshttps://doi.org/10.1177/09732586211002104openalex-snapshot
The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands
inferred← citeshttps://doi.org/10.1177/21582440211001860openalex-snapshot
Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept: The Development of a Conceptual Framework
inferred← citeshttps://doi.org/10.13106/jafeb.2018.vol5.no3.51openalex-snapshot
The Concept of Luxury Brands and the Relationship between Consumer and Luxury Brands
inferred← citeshttps://doi.org/10.15659/ppad.15.2.887765openalex-snapshot
MİZAHİ ANTROPOMORFİK TV REKLAMLARI: KOLEKTİVIST VE BİREYCİ ÖĞELER BAĞLAMINDA KÜLTÜRLERARASI BİR ANALİZ
inferred← citeshttps://doi.org/10.19090/pp.2017.1.37-61openalex-snapshot
SERBIAN ADAPTATION OF THE BRAND PERSONALITY SCALE (BPS): AN APPLICATION TO TOURISM DESTINATIONS
inferred← citeshttps://doi.org/10.21002/amj.v14i1.1150openalex-snapshot
The Elements of Brand Anthropomorphism: Qualitative Investigation Into Local Brands Amongst Young Adult Consumers
inferred← citeshttps://doi.org/10.21776/ub.jam.2020.018.02.16openalex-snapshot
IS CULTURAL BACKGROUND MODERATING THE DESTINATION PERSONALITY AND SELF IMAGE CONGRUITY RELATIONSHIP OF BEHAVIORAL INTENTION?
inferred← citeshttps://doi.org/10.32920/19158086openalex-snapshot
Alexa – What’s Your Personality? The Personification Of Amazon’s Alexa Through Television Advertisements
inferred← citeshttps://doi.org/10.32920/19158086.v1openalex-snapshot
Alexa – What’s Your Personality? The Personification Of Amazon’s Alexa Through Television Advertisements
inferred← citeshttps://doi.org/10.3390/su10010087openalex-snapshot
Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences
inferred← citeshttps://doi.org/10.3390/su14159473openalex-snapshot
Anthropomorphism as a Differentiation Strategy for Standardized Reusable Glass Containers
inferred← citeshttps://doi.org/10.3727/109830423x16806442344945openalex-snapshot
The Brand Personality of World Heritage Sites: Text Mining the Perceptions of UNESCO Experts and Visitors
inferred← citeshttps://doi.org/10.4018/978-1-4666-6639-9.ch010openalex-snapshot
The Backbone of Key Successful Branding Strategies in the 21st Century
inferred← citeshttps://doi.org/10.4018/978-1-5225-1759-7.ch031openalex-snapshot
The Backbone of Key Successful Branding Strategies in the 21st Century
inferred← citeshttps://doi.org/10.4018/978-1-6684-4610-2.ch002openalex-snapshot
The Application of Anthropomorphism in Marketing
inferred← citeshttps://doi.org/10.5539/ijms.v7n5p1openalex-snapshot
Relationship Maintenance on Social Media: An Examination of Personified Brand Characters’ Twitter Accounts
inferred← citeshttps://doi.org/10.5937/turizam26-26762openalex-snapshot
TraveLux: An interaction-based brand relationship scale for the luxury travelers
inferred← citeshttps://doi.org/10.70675/d2924088z70cdz4876z93abz0acf52fa360fopenalex-snapshot
Dialoguer avec la marque au-delà des frontières : une étude interculturelle du rôle de la relation à la marque dans les expériences utilisateur des chatbots
Editorial review for independent work. ICSAC — the Institute for Complexity
Science and Advanced Computing — runs a structured editorial panel for researchers
publishing outside journals, and publishes on CiteStamp rails. Submission is free
and goes through ORCID: icsacinstitute.org/submit.