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Consumer–Brand Relationships: A Contrast of Nostalgic and Non‐Nostalgic Brands
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Swatch fever: An allegory for understanding the paradox of collecting
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Nostalgia for early experience as a determinant of consumer preferences
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The effect of consumption emotions on satisfaction and word‐of‐mouth communications
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When consumers and brands talk: Storytelling theory and research in psychology and marketing
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New Developments and Approaches in Consumer Behaviour Research
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Sportswear as an Expression of How the Consumer Society has Evolved: The Example of „Fun-Wear“
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Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes
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Collecting as luxury consumption: Effects on individuals and households
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Collecting as Luxury Consumption: Effects on Individuals and Households
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A blast from the past: The terror management function of nostalgia
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Nostalgia: Content, triggers, functions.
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Nostalgia and identity in song lyrics.
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Nostalgia as a repository of social connectedness: The role of attachment-related avoidance.
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The past makes the present meaningful: Nostalgia as an existential resource.
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Odyssey's end: Lay conceptions of nostalgia reflect its original homeric meaning.
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What Consumers Wish Brand Managers Knew
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Historical and Personal Nostalgia in Advertising Text: TheFin de siècleEffect
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Brands as symbolic resources for the construction of identity
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A neurocognitive approach to brand memory
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The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study
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Changes in the Subjective Properties of Autobiographical Memories with the Passage of Time
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Reference Group Influence on Product and Brand Purchase Decisions
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Self-Concept in Consumer Behavior: A Critical Review
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Gift Giving in Anthropological Perspective
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"My Favorite Things": A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage
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The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey
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Some Exploratory Findings on the Development of Musical Tastes
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Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes
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Valuing Things: The Public and Private Meanings of Possessions
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Special Possessions and the Expression of Material Values
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Social Influences on Dyadic Giving over Time: A Taxonomy from the Giver's Perspective: Table 1
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Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products
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Nostalgia: The Gift That Keeps on Giving
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Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”
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Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
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A semiotic analysis of nostalgia as a connection to the past
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Counteracting Loneliness
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Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics
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Age, Sex, and Attitude toward the past as Predictors of Consumers’ Aesthetic Tastes for Cultural Products
inferredcites →https://doi.org/10.1177/107769909106800304openalex-snapshot
The Use of Nostalgia in Television Advertising: A Content Analysis
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You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
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Narrative Processing: Building Consumer Connections to Brands
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A Tale of Easter Ovens: Food and Collective Memory
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Contemporary Museum Culture and Consumer Behaviour
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The Structure of Survey-Based Brand Metrics
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Passing the Torch: Intergenerational Influences as a Source of Brand Equity
inferredcites →https://doi.org/10.1509/jmkg.67.3.19.18657openalex-snapshot
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
inferredcites →https://doi.org/10.1509/jmkg.71.2.045openalex-snapshot
Using Childhood Memories to Gain Insight into Brand Meaning
inferredcites →https://doi.org/10.1509/jmkg.74.5.104openalex-snapshot
Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
inferredcites →https://doi.org/10.1509/jmkg.74.6.1openalex-snapshot
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
inferredcites →https://doi.org/10.2190/m1h4-2ntb-92ga-ak32openalex-snapshot
The Meaning of Cherished Personal Possessions for the Elderly
inferredcites →https://doi.org/10.2307/20445410openalex-snapshot
Nostalgia and the Emotional Tone and Content of Song Lyrics
inferredcites →https://doi.org/10.2307/2064268openalex-snapshot
Yearning for Yesterday: A Sociology of Nostalgia.
inferredcites →https://doi.org/10.2307/256318openalex-snapshot
RESEARCH NOTES. THE PAST IS THE PAST--OR IS IT? THE USE OF RETROSPECTIVE ACCOUNTS AS INDICATORS OF PAST STRATEGY.
inferredcites →https://doi.org/10.2307/2804090openalex-snapshot
The Gift: The Form and Reason for Exchange in Archaic Societies.
inferredcites →https://doi.org/10.2307/3150980openalex-snapshot
Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics
inferredcites →https://doi.org/10.2307/3152228openalex-snapshot
Age, Sex, and Attitude toward the past as Predictors of Consumers' Aesthetic Tastes for Cultural Products
inferredcites →https://doi.org/10.2501/jar-53-2-150-165openalex-snapshot
How Strong is the Pull of the Past?
inferredcites →https://doi.org/10.2753/joa0091-3367400208openalex-snapshot
An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses
inferredcites →https://doi.org/10.2753/mtp1069-6679150201openalex-snapshot
Attitudes and Emotions as Determinants of Nostalgia Purchases: An Application of Social Identity Theory
inferredcites →https://doi.org/10.3758/bf03202424openalex-snapshot
Memory for unique personal events: The roommate study
inferredcites →https://doi.org/10.4324/9781315703886openalex-snapshot
Handbook of Brand Relationships
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Autobiographical memory: remembering what and remembering when
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Handbook of brand relationships
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Critical Categories of Nostalgia and Their Negative Impact in Green Manufacturing Intentions for Processed Food Products
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Reconnecting with the past in social media: The moderating role of social influence in nostalgia marketing on Pinterest
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I Can't Get You Out of My Head: The Influence of Secrecy on Consumers’ Self‐Brand Connections
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Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections
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Saved by the past? Disease threat triggers nostalgic consumption
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Compulsory volunteers’ nostalgia and its relationships with positive memories, age, past experiences, and volunteer intention
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Self-congruence, brand attachment and compulsive buying
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The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States
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Representations of vintage consumption
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When the past meets the future: VR-evoked nostalgia as a pathway to subjective wellbeing
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How nostalgic animations bring tourists to theme parks: The case of Hayao Miyazaki's works
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Sport tourists' nostalgia and its effect on attitude and intentions: A multilevel approach
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Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
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When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment
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Nostalgia: A Review, Propositions, and Future Research Agenda
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Development and validation of an emic scale to measure ad-evoked nostalgia in France
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The Nostalgia Effect on Brands Across Gen X and Gen Z
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Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda
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An analysis of branded merchandise consumption behavior in cafés and theme parks: insights from the Korean market context
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Nostalgia marketing - a systematic literature review and future directions
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Being Present as ‘Real’ Humans on Social Media: How Do Personified Brand Visuals Lead to Consumer Engagement?
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Having metaphors beyond branding: evidence from a heritage hotel, Pera Palace
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Nostalgic advertising and consumer–Brand relationships: Revisiting the role of effective communication and sensory experience in the F&B sector
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Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
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Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China
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How do consumers perceive old brands? Measurement and consequences of brand oldness associations
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The role of ideal self-congruence and brand attachment in consumers’ negative behaviour
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When and why does the name of the brand still matter?
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Reviving legends through holographic AI event experiences: Consumer acceptance and value insights
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Gender differences in the effects of nostalgia on conspicuous consumption and impulsive buying
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Sport team identification: a social identity perspective comparing local and distant fans
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“But you weren’t there!” – Effects of historical nostalgia on young consumers
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Using brands to reconnect with our shared past: brand nostalgia in romantic relationships
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Blending the past and present in a retro branded music concert: the impact of nostalgia proneness
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Emotional intelligence, external emotional connections and brand attachment
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Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment
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The solid past: visual stability of brand logos on consumer attitudes toward nostalgic brands
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Sport nostalgia builds customer equity and future behavior
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Nostalgic advertising: managing ambivalence to make it work
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How memorable experiences influence brand preference
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Is Waves’ nostalgia appeal enough to compete in India’s streaming wars?
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The role of nostalgic brand positioning in capturing brand equity: Theoretical extension and analysis
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Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
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Using The Moderation Model to Study The Impact of Brand Wefies on Consumption
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Balancing continuity and relevance: Innovation–nostalgia configurations in time-honored brand revitalization
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Cross-cultural Validation of the Nostalgia Scale for Sport Tourism (NSST): A Multilevel Approach
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The impact of retro imagery on historic travel intentions
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The haunting specter of retro consumption
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Effect of Nostalgic Memory Retrieval on Anthropomorphism
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Using Nostalgic Emotions to Revive Indian Ethnic Drinks Market: Competitive Strategy at Paper Boat
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Measuring the antecedents of university students’ obsessive–compulsive buying behaviour of apparel: the mediating role of brand attachment
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The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior
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A label indicating an old year of establishment improves evaluations of restaurants and shops serving traditional foods
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The Impact of Nostalgia on the Brand Equity in Economy with Post-Communist Background
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The “Retro” Trend in Marketing Communication Strategy of Global Brands
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The Use of the Nostalgy Theme in Marketing – A Bibliometric Analysis
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Paradoks „retro-innowacji” w zarządzaniu marką
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Nostalgia como prática? Relendo a pesquisa sobre nostalgia no campo do Marketing
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Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation
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The Strategy of Nostalgic Brand – Experts’ Study
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Análisis del uso de la nostalgia en el discurso publicitario de marcas peruanas del 2015 al 2019
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Obsessed and Envious: Understanding the Dark Side of Self-Brand Connection
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Consumer storytelling as an element of word-of-mouth communication of nostalgic brands: evidence from Poland
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Investigating the Relationship between Nostalgic Advertisement, Brand Heritage, and Automobile Purchase Intention (Applying on Mercedes – Benz Egypt)
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The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?
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DETERMINANTS OF BRAND AUTHENTICITY OF HIGH QUALITY APPAREL INDUSTRY IN DEVELOPING COUNTRY: A MODERATING EFFECT OF ENTREPRENEURIAL
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Educational Background on Product Knowledge: Antecedents Consumer Based Brand Equity
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When too much “me” is bad for “us” : the detrimental effect of selfie on self-brand connection
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When brands show a human side, hearts open a wide! Enhancing prosocial behavior through anthropomorphized brand messaging in cause related marketing
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How nostalgic taste on the screen stimulates the consumption of time-honoured restaurants: The mediation role of parasocial interaction
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Destination image, nostalgic feeling, flow experience and agritourism: An empirical study of Yunling Tea Estate in Anxi, China
inferred← citeshttps://doi.org/10.3390/socsci12120671openalex-snapshot
Motivations to Collect: How Consumers Are Socialized to Build Product Collections
inferred← citeshttps://doi.org/10.35808/ersj/1729openalex-snapshot
How Nostalgia Affects Brand Equity? Consumers’ Attitudes Towards Nostalgic Generational and Transgenerational Brands
inferred← citeshttps://doi.org/10.3724/sp.j.1041.2024.00515openalex-snapshot
Remembering the past makes consumers easier to forgive: The influence of nostalgia on forgiveness and its internal mechanism in service failure
inferred← citeshttps://doi.org/10.3727/152599518x15300559276967openalex-snapshot
Toward an Integrated Model of Visitor's Food Nostalgia and Gender Difference: A Festival Context
inferred← citeshttps://doi.org/10.3846/btp.2025.20636openalex-snapshot
Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value
inferred← citeshttps://doi.org/10.4018/ijcrmm.289212openalex-snapshot
The Role of Brand and Fan Personalities in Building Fan-Brand Relationships
inferred← citeshttps://doi.org/10.48075/csar.v20i38.28473openalex-snapshot
Estrutura intelectual da produção científica sobre nostalgia: uma análise bibliométrica
inferred← citeshttps://doi.org/10.5539/ijms.v16n1p14openalex-snapshot
Examining the Influence of Nostalgic Versus Informative Advertising on Persuasion Process and Brand Attachment
inferred← citeshttps://doi.org/10.59876/a-jrtt-4djnopenalex-snapshot
The impact of influencer power on consumers' higher education brand trust: France & Canada compared
inferred← citeshttps://doi.org/10.70675/10133af1ze4efz4f87z94c8z6583f5736f88openalex-snapshot
Le patrimoine de marque au service de la résurrection des marques : orientation temporelle, routes cognitive et affective
inferred← citeshttps://doi.org/10.70675/ca14b4fbz7bb5z433eza30az4a1e9fc517b5openalex-snapshot
Consumers’ responses to brand heritage : cognitive and affective paths
inferred← citeshttps://doi.org/10.70675/cd9a7419z3af3z4600zb15fzbde0c081cfbaopenalex-snapshot
La marque perçue comme vintage : conceptualisation, mesure et antécédents d’achat
inferred← citeshttps://doi.org/10.7172/2956-7602.101.1openalex-snapshot
Perceived Brand Authenticity as the Answer to Global Crises
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