On the public citation graph
Role of artificial intelligence in marketing strategies and performance
0 signed · 210 inferred · view as graph
Inferred edges come from two machine sources: sweeps of open repository metadata (mostly SSRN and Zenodo), and a bulk OpenAlex citation snapshot. Every row below is labelled with the one it came from. Neither is a complete citation index — absence here is not evidence of absence.
Is this your work? Sign in with ORCID and put your name on the
claims that are yours.
Reference health. See whether every reference in this work resolves to a
known work and none has been retracted — and get a dated CiteStamped
badge you can embed.
What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/mar.20603openalex-snapshot
Cultural Diversity and Marketing Transactions: Are Market Integration, Large Community Size, and World Religions Necessary for Fairness in Ephemeral Exchanges?
inferredcites →https://doi.org/10.1002/mar.20991openalex-snapshot
Illustrating the Power of fsQCA in Explaining Paradoxical Consumer Environmental Orientations
inferredcites →https://doi.org/10.1002/mar.21192openalex-snapshot
Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty
inferredcites →https://doi.org/10.1002/mar.21279openalex-snapshot
Functional brand qualities and perceived value: The mediating role of brand experience and brand personality
inferredcites →https://doi.org/10.1002/mar.21350openalex-snapshot
An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan
inferredcites →https://doi.org/10.1002/mar.21567openalex-snapshot
Caught out! The role of customer emotional intelligence and dual thinking processes in perceptions of frontline service employees' inauthentic positive displays
inferredcites →https://doi.org/10.1002/mar.21575openalex-snapshot
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions
inferredcites →https://doi.org/10.1002/mar.21600openalex-snapshot
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
inferredcites →https://doi.org/10.1002/mar.21639openalex-snapshot
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
inferredcites →https://doi.org/10.1002/mar.21664openalex-snapshot
Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest
inferredcites →https://doi.org/10.1002/smj.764openalex-snapshot
Market orientation, marketing capabilities, and firm performance
inferredcites →https://doi.org/10.1007/978-3-030-76935-2_14openalex-snapshot
Marketing Attribution in Omnichannel Retailing
inferredcites →https://doi.org/10.1007/978-3-031-88056-8_21openalex-snapshot
The Evolving World of Research in Marketing and the Blending of Theory and Data
inferredcites →https://doi.org/10.1007/bf02310555openalex-snapshot
Coefficient Alpha and the Internal Structure of Tests
inferredcites →https://doi.org/10.1007/s11365-019-00564-xopenalex-snapshot
Online customer experience in e-retailing: implications for web entrepreneurship
inferredcites →https://doi.org/10.1007/s11747-007-0070-0openalex-snapshot
Managing the co-creation of value
inferredcites →https://doi.org/10.1007/s11747-010-0195-4openalex-snapshot
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages
inferredcites →https://doi.org/10.1007/s11747-010-0228-zopenalex-snapshot
Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
inferredcites →https://doi.org/10.1007/s11747-014-0397-2openalex-snapshot
Value co-creation: concept and measurement
inferredcites →https://doi.org/10.1007/s11747-019-00692-4openalex-snapshot
Emerging technologies and analytics for a new era of value-centered marketing in healthcare
inferredcites →https://doi.org/10.1007/s11747-019-00697-zopenalex-snapshot
The future of in-store technology
inferredcites →https://doi.org/10.1007/s11747-019-00710-5openalex-snapshot
Explainable AI: from black box to glass box
inferredcites →https://doi.org/10.1016/j.bushor.2018.03.007openalex-snapshot
Artificial intelligence and the future of work: Human-AI symbiosis in organizational decision making
inferredcites →https://doi.org/10.1016/j.eswa.2007.11.035openalex-snapshot
Mining uncertain data with multiobjective genetic fuzzy systems to be applied in consumer behaviour modelling
inferredcites →https://doi.org/10.1016/j.ijresmar.2018.09.009openalex-snapshot
Comparing automated text classification methods
inferredcites →https://doi.org/10.1016/j.ijresmar.2019.08.002openalex-snapshot
The future of marketing
inferredcites →https://doi.org/10.1016/j.ijresmar.2019.09.001openalex-snapshot
Retailing and retailing research in the age of big data analytics
inferredcites →https://doi.org/10.1016/j.indmarman.2008.02.003openalex-snapshot
Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
inferredcites →https://doi.org/10.1016/j.indmarman.2009.03.009openalex-snapshot
Collaborative buyer–supplier relationships and downstream information in marketing channels
inferredcites →https://doi.org/10.1016/j.indmarman.2010.09.009openalex-snapshot
The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms
inferredcites →https://doi.org/10.1016/j.indmarman.2010.12.002openalex-snapshot
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
inferredcites →https://doi.org/10.1016/j.indmarman.2011.10.007openalex-snapshot
Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity
inferredcites →https://doi.org/10.1016/j.indmarman.2011.11.018openalex-snapshot
Creating superior customer value for B2B firms through supplier firm capabilities
inferredcites →https://doi.org/10.1016/j.indmarman.2018.03.010openalex-snapshot
Outside-in marketing capability and firm performance
inferredcites →https://doi.org/10.1016/j.intmar.2015.11.002openalex-snapshot
Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation
inferredcites →https://doi.org/10.1016/j.jbusres.2008.02.005openalex-snapshot
Marketing accountability: Linking marketing actions to financial results
inferredcites →https://doi.org/10.1016/j.jbusres.2012.02.026openalex-snapshot
Customer value co-creation behavior: Scale development and validation
inferredcites →https://doi.org/10.1016/j.jbusres.2012.12.021openalex-snapshot
Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory
inferredcites →https://doi.org/10.1016/j.jbusres.2016.04.135openalex-snapshot
Export performance as a function of market learning capabilities and intrapreneurship: SEM and FsQCA findings
inferredcites →https://doi.org/10.1016/j.jbusres.2017.12.029openalex-snapshot
The determinants of stakeholder engagement in digital platforms
inferredcites →https://doi.org/10.1016/j.jbusres.2019.10.042openalex-snapshot
The amplifying effect of branded queries on advertising in multi-channel retailing
inferredcites →https://doi.org/10.1016/j.jbusres.2020.04.016openalex-snapshot
Antecedents of innovative performance: Findings from PLS-SEM and fuzzy sets (fsQCA)
inferredcites →https://doi.org/10.1016/j.jik.2018.07.001openalex-snapshot
Information technology for supporting the development and maintenance of open innovation capabilities
inferredcites →https://doi.org/10.1016/j.jik.2020.08.001openalex-snapshot
Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics
inferredcites →https://doi.org/10.1016/j.jik.2022.100168openalex-snapshot
Effects of digital public services on trades in green goods: Does institutional quality matter?
inferredcites →https://doi.org/10.1016/j.jik.2022.100174openalex-snapshot
Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance
inferredcites →https://doi.org/10.1016/j.jik.2022.100175openalex-snapshot
The incentive mechanism in knowledge alliance: based on the input-output of knowledge
inferredcites →https://doi.org/10.1016/j.jik.2022.100188openalex-snapshot
Inside the black box: How business model innovation contributes to digital start-up performance
inferredcites →https://doi.org/10.1016/j.jmoneco.2018.05.014openalex-snapshot
Should we fear the robot revolution? (The correct answer is yes)
inferredcites →https://doi.org/10.1016/j.stae.2022.100001openalex-snapshot
Sustainable maintenance of power transformers using computational intelligence
inferredcites →https://doi.org/10.1016/j.tele.2016.08.021openalex-snapshot
The interplay of online shopping motivations and experiential factors on personalized e-commerce: A complexity theory approach
inferredcites →https://doi.org/10.1093/jcr/ucz013openalex-snapshot
Resistance to Medical Artificial Intelligence
inferredcites →https://doi.org/10.1108/imr-01-2016-0024openalex-snapshot
Information technology and marketing performance within international market-entry alliances
inferredcites →https://doi.org/10.1108/jbim-02-2017-0043openalex-snapshot
Examining the role of international entrepreneurial orientation, domestic market competition, and technological and marketing capabilities on SME’s export performance
inferredcites →https://doi.org/10.1108/jbim-12-2016-0289openalex-snapshot
The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis
inferredcites →https://doi.org/10.1111/j.1467-8551.2008.00615.xopenalex-snapshot
Dynamic Marketing Capabilities in Science‐based Firms: an Exploratory Investigation of the Pharmaceutical Industry
inferredcites →https://doi.org/10.1111/j.1540-5885.2010.00718.xopenalex-snapshot
Market Orientation and R&D Effectiveness in High-Technology Firms: An Empirical Investigation in the Biotechnology Industry
inferredcites →https://doi.org/10.1111/j.1540-5885.2012.00939.xopenalex-snapshot
In Search of Innovation and Customer‐related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions
inferredcites →https://doi.org/10.1177/0008125619859317openalex-snapshot
Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
inferredcites →https://doi.org/10.1177/0022242920913025openalex-snapshot
Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment
inferredcites →https://doi.org/10.1177/0149206310391805openalex-snapshot
The Future of Resource-Based Theory
inferredcites →https://doi.org/10.1177/1094670513513337openalex-snapshot
When the Recipe Is More Important Than the Ingredients
inferredcites →https://doi.org/10.1177/1094670520902266openalex-snapshot
Engaged to a Robot? The Role of AI in Service
inferredcites →https://doi.org/10.1257/jep.29.3.3openalex-snapshot
Why Are There Still So Many Jobs? The History and Future of Workplace Automation
inferredcites →https://doi.org/10.1287/mksc.2017.1064openalex-snapshot
A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data
inferredcites →https://doi.org/10.1287/mksc.2018.1144openalex-snapshot
Recommending Products When Consumers Learn Their Preference Weights
inferredcites →https://doi.org/10.1287/mnsc.2019.3308openalex-snapshot
Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges
inferredcites →https://doi.org/10.1509/jimk.15.4.63openalex-snapshot
An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance
inferredcites →https://doi.org/10.1509/jm.09.0363openalex-snapshot
Reexamining the Market Share–Customer Satisfaction Relationship
inferredcites →https://doi.org/10.1509/jmkg.69.1.80.55505openalex-snapshot
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
inferredcites →https://doi.org/10.1509/jmkg.75.1.16openalex-snapshot
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
inferredcites →https://doi.org/10.15581/003.35.2.169-183openalex-snapshot
Thematic dis/connection of Ibex35 companies to generate dialogue with their stakeholders via Twitter during the pandemic
inferredcites →https://doi.org/10.2753/joa0091-3367370108openalex-snapshot
Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
inferredcites →https://doi.org/10.3145/epi.2019.sep.13openalex-snapshot
Exploring stakeholders’ dialogue and corporate social responsibility (CSR) on Twitter
inferredcites →https://doi.org/10.3390/joitmc5040081openalex-snapshot
Artificial Intelligence Modelling Framework for Financial Automated Advising in the Copper Market
inferredcites →https://doi.org/10.5465/amj.2011.60263120openalex-snapshot
Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research
inferredcites →https://doi.org/10.5465/annals.2018.0057openalex-snapshot
Human Trust in Artificial Intelligence: Review of Empirical Research
inferredcites →https://doi.org/10.55234/edeij-1-1-001openalex-snapshot
The Digitization of European business
inferredcites →https://doi.org/10.7208/chicago/9780226702797.001.0001openalex-snapshot
Redesigning Social Inquiry
inferredcites →https://doi.org/10.7263/adresic-024-01openalex-snapshot
From the Social Museum to the Digital Social Museum
inferredcites →https://doi.org/10.7551/mitpress/11645.003.0005openalex-snapshot
Rise of the Strategy Machines
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.4682715openalex-extracted
Algorithmic Product Positioning and Pricing: Can Artificial Intelligence Do Strategy?
inferred← citeshttps://doi.org/10.1002/mar.21957openalex-snapshot
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
inferred← citeshttps://doi.org/10.1002/mar.70170openalex-snapshot
Liking Without Endorsing: Consumer Dilemmas in Responses to AI‐Generated Music
inferred← citeshttps://doi.org/10.1002/sd.70893openalex-snapshot
To Meet the SDG 9: Interplay of Exploratory and Exploitative Supply Chain Innovation, Digital Supply Chain Practices, and Industry 4.0 Technologies
inferred← citeshttps://doi.org/10.1007/978-3-031-56586-1_43openalex-snapshot
Artificial Intelligence Applications for Marketing
inferred← citeshttps://doi.org/10.1007/978-3-031-67531-7_59openalex-snapshot
Bibliometric Analysis of Artificial Intelligence in Marketing: Revealing Publication Trends Using Bibliometrix R-Tool
inferred← citeshttps://doi.org/10.1007/978-3-031-67547-8_33openalex-snapshot
Determinant Factors of Skincare Brand Loyalty Among Generation Z in Jakarta
inferred← citeshttps://doi.org/10.1007/978-3-031-71649-2_73openalex-snapshot
Role of Marketing 5.0 in Business Performance
inferred← citeshttps://doi.org/10.1007/978-3-031-78238-1_3openalex-snapshot
A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior
inferred← citeshttps://doi.org/10.1007/978-3-031-79086-7_4openalex-snapshot
Comparative Analysis of Microsoft and Google's Strategies in the Era of Advanced Artificial Intelligence Technologies
inferred← citeshttps://doi.org/10.1007/978-3-031-93405-6_3openalex-snapshot
Leveraging Digital Tools In B2B Startups Agile Approach: A Multiple Case Study Analysis
inferred← citeshttps://doi.org/10.1007/978-3-032-00590-8_35openalex-snapshot
Open Metaverse Gate: How Marketing Strategies Shape-Shifted After AI Invasion
inferred← citeshttps://doi.org/10.1007/978-3-032-08765-2_33openalex-snapshot
The Role of Technology and Artificial Intelligence in the Transformation of Marketing Sector from a Consumer’s Perspective
inferred← citeshttps://doi.org/10.1007/978-3-032-15806-2_14openalex-snapshot
Perceived Relative Advantage as a Driver of AI-Enabled Omnichannel Marketing Adoption
inferred← citeshttps://doi.org/10.1007/978-3-032-18427-6_1openalex-snapshot
Introduction to the Key Features of Qualitative Research
inferred← citeshttps://doi.org/10.1007/978-3-032-18427-6_2openalex-snapshot
Qualitative Sampling Techniques
inferred← citeshttps://doi.org/10.1007/978-3-032-28964-3_16openalex-snapshot
The Relevance of Entrepreneurial Capabilities as Drivers of Readiness and Adoption in AI-Enabled Marketing: A Quantitative Research
inferred← citeshttps://doi.org/10.1007/978-3-032-33712-2_6openalex-snapshot
Ultra-Processed Foods, Brains, and Behavior
inferred← citeshttps://doi.org/10.1007/978-3-658-46709-8_64-1openalex-snapshot
Die Rolle Generativer Künstlicher Intelligenz im Umgang mit Kund:innen
inferred← citeshttps://doi.org/10.1007/978-3-658-51525-6_60openalex-snapshot
Charting the Course: Unleashing the Potential of an AI-driven Marketing Strategy
inferred← citeshttps://doi.org/10.1007/978-3-658-51525-6_64openalex-snapshot
Die Rolle Generativer Künstlicher Intelligenz im Umgang mit Kund:innen: Chancen, Herausforderungen und ethische Implikationen des innovativen Einsatzes von GenAI im Marketing
inferred← citeshttps://doi.org/10.1007/978-981-96-2575-8_11openalex-snapshot
Evaluation of AI for Strategic Communication Practices and Continuous Improvement
inferred← citeshttps://doi.org/10.1007/s10644-024-09730-wopenalex-snapshot
The impact of artificial intelligence on green transformation of manufacturing enterprises: evidence from China
inferred← citeshttps://doi.org/10.1007/s11846-025-00850-9openalex-snapshot
Artificial intelligence misconduct and ESG risk ratings
inferred← citeshttps://doi.org/10.1007/s13278-024-01382-yopenalex-snapshot
Beyond the post: an SLR of enterprise artificial intelligence in social media
inferred← citeshttps://doi.org/10.1007/s44163-026-01026-4openalex-snapshot
Why AI proficiency matters: reframing AI assimilation, agility, and performance in women-led ventures
inferred← citeshttps://doi.org/10.1016/j.actpsy.2025.105062openalex-snapshot
Bridging theory and practice in healthy aging: the role of wellness tourism in shaping psychosocial outcomes
inferred← citeshttps://doi.org/10.1016/j.actpsy.2025.105650openalex-snapshot
The design industry in the AI era: How AI awareness and AI literacy influence the innovative work behavior of Chinese Generation Y designers
inferred← citeshttps://doi.org/10.1016/j.foodqual.2025.105600openalex-snapshot
Generative AI framework for sensory and consumer research
inferred← citeshttps://doi.org/10.1016/j.heliyon.2024.e29580openalex-snapshot
The impact of AI assimilation on firm performance in small and medium-sized enterprises: A moderated multi-mediation model
inferred← citeshttps://doi.org/10.1016/j.iedeen.2023.100223openalex-snapshot
Are you adopting artificial intelligence products? Social-demographic factors to explain customer acceptance
inferred← citeshttps://doi.org/10.1016/j.ijinfomgt.2025.102981openalex-snapshot
AI-powered CRM capability model: Advancing marketing ambidexterity, profitability and competitive performance
inferred← citeshttps://doi.org/10.1016/j.indmarman.2025.02.009openalex-snapshot
Transitioning to artificial intelligence-based key account management: A critical assessment
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114974openalex-snapshot
Me, Myself, and My AI: How artificial intelligence classification failures threaten consumers’ self-expression
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115309openalex-snapshot
AI-capable relationship marketing: Shaping the future of customer relationships
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103869openalex-snapshot
An empirical study on the dark side of service employees’ AI awareness: Behavioral responses, emotional mechanisms, and mitigating factors
inferred← citeshttps://doi.org/10.1038/s41598-026-49522-yopenalex-snapshot
The adaptive engagement framework: enhancing banking customer experience through AI-powered invisible marketing
inferred← citeshttps://doi.org/10.1080/08839514.2024.2335416openalex-snapshot
Circular Intuitionistic Fuzzy Median Ranking Model with a Novel Scoring Mechanism for Multiple Criteria Decision Analytics
inferred← citeshttps://doi.org/10.1080/10447318.2025.2454954openalex-snapshot
Consumers’ Emotional Responses to AI-Generated Versus Human-Generated Content: The Role of Perceived Agency, Affect and Gaze in Health Marketing
inferred← citeshttps://doi.org/10.1080/10496491.2024.2367203openalex-snapshot
Factors Affecting Consumers’ Attitudes Towards Artificial Intelligence
inferred← citeshttps://doi.org/10.1080/10528008.2025.2551972openalex-snapshot
Strategic Ai Integration In Marketing Education: Elevating Personal Branding And Career Readiness
inferred← citeshttps://doi.org/10.1080/10528008.2026.2712828openalex-snapshot
Market-Relevant Critical Thinking and Creativity Skills: Current Research and Future Directions for Marketing Education
inferred← citeshttps://doi.org/10.1080/23311975.2024.2440640openalex-snapshot
Unveiling sora open AI’s impact: a review of transformative shifts in marketing and advertising employment
inferred← citeshttps://doi.org/10.1108/978-1-83608-634-520241023openalex-snapshot
Ethical AI for Retail: A Bibliometric Roadmap to Building Trust and Transparency
inferred← citeshttps://doi.org/10.1108/bij-01-2025-0005openalex-snapshot
Marketing professionals’ adoption of artificial intelligence and its influence on marketing efficiency
inferred← citeshttps://doi.org/10.1108/ijebr-02-2025-115openalex-snapshot
Guest editorial: Converging horizons: navigating the intersection of entrepreneurship, marketing, and innovation and charting future research avenues
inferred← citeshttps://doi.org/10.1108/ijoa-03-2025-5310openalex-snapshot
Enhancing organizational readiness for generative AI integration: an empirical investigation
inferred← citeshttps://doi.org/10.1108/imds-12-2023-0963openalex-snapshot
Why and when does digital business strategy help manufacturers generate value co-creation with different stakeholders?
inferred← citeshttps://doi.org/10.1108/imr-04-2024-0132openalex-snapshot
A bibliometric approach to the evolution of artificial intelligence in digital marketing
inferred← citeshttps://doi.org/10.1108/imr-06-2025-0278openalex-snapshot
Artificial intelligence technology empowers firms’ export performance: does TMT human capital matter?
inferred← citeshttps://doi.org/10.1108/imr-10-2024-0420openalex-snapshot
Ready. Set. AI: a systematic literature review exploring AI antecedents in international marketing
inferred← citeshttps://doi.org/10.1108/intr-01-2025-0116openalex-snapshot
Anthropomorphic AI traits and roles in customer journeys: a systematic review and the interaction–activation–outcome framework
inferred← citeshttps://doi.org/10.1108/intr-10-2025-1707openalex-snapshot
The double-edged sword of proactive GenAI: how it shapes user usage intention
inferred← citeshttps://doi.org/10.1108/jbim-09-2024-0690openalex-snapshot
An approach to value co-creation in the agri-food sector through bibliometric analysis
inferred← citeshttps://doi.org/10.1108/jbim-09-2024-0691openalex-snapshot
Unleashing value cocreation on industrial internet platforms: a multi-theoretical perspective on SEM and fsQCA
inferred← citeshttps://doi.org/10.1108/jeee-07-2022-0207openalex-snapshot
The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy
inferred← citeshttps://doi.org/10.1108/jfbm-05-2026-0138openalex-snapshot
Mental health in family businesses in the artificial intelligence era
inferred← citeshttps://doi.org/10.1108/qmr-06-2023-0086openalex-snapshot
Developing artificial intelligence enabled Marketing 4.0 framework: an Industry 4.0 perspective
inferred← citeshttps://doi.org/10.1108/sjme-06-2023-0154openalex-snapshot
Artificial intelligence and predictive marketing: an ethical framework from managers’ perspective
inferred← citeshttps://doi.org/10.1109/icaccm61117.2024.11059223openalex-snapshot
AI and Machine Learning in Digital Marketing: Revolutionizing Customer Engagement and Decision Making
inferred← citeshttps://doi.org/10.1109/iccit63348.2025.10989418openalex-snapshot
Vision-Based Robust Lane Detection and Tracking System
inferred← citeshttps://doi.org/10.1109/icdcece68961.2026.11645967openalex-snapshot
Dynamic Synergistic Enterprise Marketing Strategy Selection Framework using Adaptive Optimization and Intelligence-Driven Decision Analytics
inferred← citeshttps://doi.org/10.1142/s0219877025500075openalex-snapshot
Meta-Synthesis of Qualitative Case Studies: An Approach to Intelligentization in Organizations
inferred← citeshttps://doi.org/10.1145/3770855.3818041openalex-snapshot
Influence-Aware Dynamic Graph Learning for Popularity Prediction
inferred← citeshttps://doi.org/10.1177/10946705241296782openalex-snapshot
Human-Machine Engagement (HME): Conceptualization, Typology of Forms, Antecedents, and Consequences
inferred← citeshttps://doi.org/10.1177/14705931261437343openalex-snapshot
AI transforming B2C relationships and relational exchange theory
inferred← citeshttps://doi.org/10.14267/veztud.2026.07-08.04openalex-snapshot
A mesterséges intelligencia stakeholder-szemléletű értelmezése és szerepe a fogyasztók sminktermékvásárlási döntéseiben
inferred← citeshttps://doi.org/10.14514/beykozad.1515734openalex-snapshot
İNSAN MERKEZLİ ENDÜSTRİYEL DÖNÜŞÜM ÇAĞINDA YENİLİKÇİ TEKNOLOJİLER VE PAZARLAMA ENTEGRASYONU: PAZARLAMA 5.0
inferred← citeshttps://doi.org/10.15170/mm.2024.58.ksz.01.03openalex-snapshot
A Mesterséges Intelligencia gyakorlati alkalmazásának lehetőségei a marketingkutatásban
inferred← citeshttps://doi.org/10.15388/24-infor559openalex-snapshot
Pricing Powered by Artificial Intelligence: An Assessment Model for the Sustainable Implementation of AI Supported Price Functions
inferred← citeshttps://doi.org/10.15587/2706-5448.2023.292183openalex-snapshot
Implication of internet of things (IoT) on organisational performance for SMEs in emerging economies – a systematic review
inferred← citeshttps://doi.org/10.20511/jefib.2023.v7n1.1951openalex-snapshot
Integración de la Inteligencia Artificial en el Marketing: Métodos y Estrategias para Aumentar el Valor Empresarial
inferred← citeshttps://doi.org/10.21272/mmi.2024.4-04openalex-snapshot
AI in Marketing Management: Executive Perspectives from Companies
inferred← citeshttps://doi.org/10.21637/gt.2024.2.02openalex-snapshot
Artificial intelligence as a catalyst for sustainable business innovation: Perspectives from finance and marketing
inferred← citeshttps://doi.org/10.21833/ijaas.2025.08.018openalex-snapshot
Influence of AI on marketing strategies for university libraries
inferred← citeshttps://doi.org/10.26389/ajsrp.q040624openalex-snapshot
التقارب بين المنظومة التسويقية والذكاء الاصطناعي (مقدمات الثورة الصناعية الخامسة وميلاد عصر التسويق الخوارزمي)
inferred← citeshttps://doi.org/10.26466/opusjsr.1706956openalex-snapshot
Examining University Students’ Perception and Ad Viewing Behavior in Artificial Intelligence (AI) Influencer Marketing
inferred← citeshttps://doi.org/10.29064/ijma.1412272openalex-snapshot
The Future of Marketing: The Transformative Power of Artificial Intelligence
inferred← citeshttps://doi.org/10.29121/shodhkosh.v5.i6.2024.5093openalex-snapshot
ROLE OF AI IN SOCIAL MEDIA MARKETING
inferred← citeshttps://doi.org/10.31948/rc.v32i2.4662openalex-snapshot
Análisis de la producción científica en torno al endomarketing
inferred← citeshttps://doi.org/10.33168/jmcde.2024.0101openalex-snapshot
Artificial Intelligence in the Mirror of Innovative Changes in the Conditions of a Mobilization Economy
inferred← citeshttps://doi.org/10.33712/mana.1624405openalex-snapshot
Artificial Intelligence in Marketing: Next Generation Strategies and Applications
inferred← citeshttps://doi.org/10.33723/rs.1418098openalex-snapshot
ÜRETKEN YAPAY ZEKÂ VE PAZARLAMA STRATEJİLERİ: SWOT ANALİZİ PERSPEKTİFİ
inferred← citeshttps://doi.org/10.3390/electronics13214151openalex-snapshot
How Artificial Intelligence (AI) Is Powering New Tourism Marketing and the Future Agenda for Smart Tourist Destinations
inferred← citeshttps://doi.org/10.3390/systems12100429openalex-snapshot
The Impact of Artificial Intelligence Marketing on E-Commerce Sales
inferred← citeshttps://doi.org/10.34218/ijm_16_04_002openalex-snapshot
THE ROLE OF ARTIFICIAL INTELLIGENCE (AI) IN PERSONALIZED MARKETING- AN ANALYTICAL VIEW
inferred← citeshttps://doi.org/10.37638/bima.7.1.955-964openalex-snapshot
Effect of Artificial Intelligence Implementation and Product Innovation on Digital Marketing Strategy Effectiveness in Palopo City's Micro, Small, and Medium Enterprises
inferred← citeshttps://doi.org/10.4018/979-8-3373-2058-8.ch004openalex-snapshot
Artificial Intelligence in Chatbots and Conversational Marketing
inferred← citeshttps://doi.org/10.4018/979-8-3373-2058-8.ch006openalex-snapshot
Engaging With AI Influencers in Online Marketing 6.0
inferred← citeshttps://doi.org/10.4018/979-8-3373-4327-3.ch003openalex-snapshot
Ethical Challenges and Bias in AI-Driven Marketing
inferred← citeshttps://doi.org/10.4018/979-8-3373-5666-2.ch004openalex-snapshot
Measurement and Optimization
inferred← citeshttps://doi.org/10.4018/979-8-3373-6097-3.ch001openalex-snapshot
Application of AI Technology in the Electronic Commerce Industry for Sustainable Business Growth in India
inferred← citeshttps://doi.org/10.4018/979-8-3693-2145-4.ch006openalex-snapshot
AI-Driven Transformation in Higher Education
inferred← citeshttps://doi.org/10.4018/979-8-3693-2643-5.ch002openalex-snapshot
AI-Powered Marketing Revolutionizing Customer Engagement Through Innovative Strategies
inferred← citeshttps://doi.org/10.4018/979-8-3693-3172-9.ch012openalex-snapshot
The Influence of Digital Marketing on Business Performance
inferred← citeshttps://doi.org/10.4018/979-8-3693-3924-4.ch004openalex-snapshot
The Integration of Artificial Intelligence for Advanced Social Marketing Strategies
inferred← citeshttps://doi.org/10.4018/979-8-3693-6760-5.ch005openalex-snapshot
Driving Business Sustainability Through Effective Marketing Leveraging on Artificial Intelligence
inferred← citeshttps://doi.org/10.4018/979-8-3693-7909-7.ch001openalex-snapshot
A New Era of Engagement and Satisfaction
inferred← citeshttps://doi.org/10.4018/979-8-3693-7909-7.ch019openalex-snapshot
The Impact of Artificial Intelligence on the Marketing Performance of Tourism and Hospitality Businesses
inferred← citeshttps://doi.org/10.4018/979-8-3693-8684-2.ch003openalex-snapshot
Digital Transformation in School Education
inferred← citeshttps://doi.org/10.4018/979-8-3693-9395-6.ch002openalex-snapshot
Artificial Intelligence (AI) and the Future of Marketing Trends
inferred← citeshttps://doi.org/10.4018/ijitwe.344834openalex-snapshot
Marketing Strategy of Private Enterprises Based on Bayesian Dynamic Panel Model of Machine Learning Algorithms
inferred← citeshttps://doi.org/10.4018/ijwltt.381310openalex-snapshot
Enhancing Vocal Performance Through Computer-Assisted Training
inferred← citeshttps://doi.org/10.4018/jgim.373320openalex-snapshot
The Rise of the Phygital Citizens
inferred← citeshttps://doi.org/10.47097/piar.1562412openalex-snapshot
The Role of Artificial Intelligence in Integrated Marketing Communication: An Evaluation of ChatGPT
inferred← citeshttps://doi.org/10.47542/sauied.1510772openalex-snapshot
Yiyecek İçecek İşletmelerinde Yapay Zekâ Tabanlı Pazarlama
inferred← citeshttps://doi.org/10.52783/jier.v4i2.848openalex-snapshot
AI-Powered Strategies for Talent Management Optimization
inferred← citeshttps://doi.org/10.52783/jier.v4i2.849openalex-snapshot
Ai-Driven Solutions for Supply Chain Management
inferred← citeshttps://doi.org/10.52783/jier.v4i2.850openalex-snapshot
Rise of Artificial Intelligence in Business and Industry
inferred← citeshttps://doi.org/10.53703/001c.122089openalex-snapshot
Sociodemographic Impact on the Adoption of Emerging Technologies
inferred← citeshttps://doi.org/10.54097/481snk20openalex-snapshot
The Influence of Information Exposure on Teenagers’ Privacy Protection Behaviour under the Intelligent Recommendation System
inferred← citeshttps://doi.org/10.54254/3029-0880/2025.21864openalex-snapshot
Optimizing marketing strategies and personalized recommendation systems through precision advertising and customer segmentation with artificial intelligence and business intelligence
inferred← citeshttps://doi.org/10.54598/005230openalex-snapshot
Social Networks Marketing and Consumer Purchase Behavior: Combination of ISM, AHP and machine learning algorithms
inferred← citeshttps://doi.org/10.54861/27131211_2025_3_42openalex-snapshot
ИЗМЕРЕНИЕ ЭФФЕКТА ОТ ВНЕДРЕНИЯ ИИ НА ПРЕДПРИЯТИЯХ
inferred← citeshttps://doi.org/10.55057/ijbtm.2024.6.1.1openalex-snapshot
AI Adoption in Islamic Tourism Stakeholders’ Business Orientation
inferred← citeshttps://doi.org/10.55164/ecbajournal.v18i1.276039openalex-snapshot
The Relationship Between Precision Marketing Characteristics and Precision Marketing Strategies Affect Consumer Purchase Intention: An Exploratory Study on Taobao Users
inferred← citeshttps://doi.org/10.55214/2576-8484.v10i4.12623openalex-snapshot
The evolution of consumer decision making: A bibliometric analysis and literature review
inferred← citeshttps://doi.org/10.55248/gengpi.6.0725.2630openalex-snapshot
Artificial Intelligence as an Innovative Tool in Enhancing Marketing Performance of Manufacturing Firms in Nigeria
inferred← citeshttps://doi.org/10.55908/sdgs.v11i5.1175openalex-snapshot
Role of Artificial Intelligence Across Various Media Platforms: A Quantitative Investigation of Media Expert's Opinion
inferred← citeshttps://doi.org/10.56294/sctconf20251499openalex-snapshot
Research on the effect model of immersive design in interactive advertising
inferred← citeshttps://doi.org/10.58627/dpuiibf.1584252openalex-snapshot
PAZARLAMADA YAPAY ZEKÂ KAVRAMININ BİBLİYOMETRİK ANALİZİ
inferred← citeshttps://doi.org/10.5937/menhottur2500001jopenalex-snapshot
The mediating effect of artificial intelligence marketing strategy on the relationship between value co-creation and business performance of travel agencies
inferred← citeshttps://doi.org/10.62207/f4s8px08openalex-snapshot
The Influence of Digital Technology on Marketing Strategy
inferred← citeshttps://doi.org/10.63208/21014-639openalex-snapshot
The Role of Artificial Intelligence (AI) in Marketing
inferred← citeshttps://doi.org/10.69713/uoaaj2026v04i03.25openalex-snapshot
COMPETITIVE INTELLIGENCE AND MARKETING PERFORMANCE AMONG SOME SELECTED BANKING INDUSTRIES IN NORTH CENTRAL, NIGERIA: A MEDIATING ROLE OF ORGANIZATIONAL LEARNING
Editorial review for independent work. ICSAC — the Institute for Complexity
Science and Advanced Computing — runs a structured editorial panel for researchers
publishing outside journals, and publishes on CiteStamp rails. Submission is free
and goes through ORCID: icsacinstitute.org/submit.