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The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
inferredcites →https://doi.org/10.1007/s10639-022-11421-wopenalex-snapshot
Putting your best face forward: How instructor emoji use influences students’ impressions of credibility, immediacy, and liking
inferredcites →https://doi.org/10.1007/s42979-021-00958-1openalex-snapshot
Sentiment Analysis in Social Media Data for Depression Detection Using Artificial Intelligence: A Review
inferredcites →https://doi.org/10.1016/j.chb.2020.106648openalex-snapshot
How emotional are emoji?: Exploring the effect of emotional valence on the processing of emoji stimuli
inferredcites →https://doi.org/10.1016/j.chb.2022.107387openalex-snapshot
Influence of emojis on user engagement in brand-related user generated content
inferredcites →https://doi.org/10.1016/j.dcan.2021.10.003openalex-snapshot
A survey on deep learning for textual emotion analysis in social networks
inferredcites →https://doi.org/10.1016/j.foodqual.2017.12.011openalex-snapshot
Emoji questionnaires can be used with a range of population segments: Findings relating to age, gender and frequency of emoji/emoticon use
inferredcites →https://doi.org/10.1016/j.jbusres.2011.11.001openalex-snapshot
Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern
inferredcites →https://doi.org/10.1016/j.jbusres.2013.11.054openalex-snapshot
Consumers' green involvement and the persuasive effects of emotional versus functional ads
inferredcites →https://doi.org/10.1016/j.jbusres.2016.01.043openalex-snapshot
Congruity effects and moderating influences in nutrient-claimed food advertising
inferredcites →https://doi.org/10.1016/j.jbusres.2018.11.007openalex-snapshot
To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising
inferredcites →https://doi.org/10.1016/j.jbusres.2021.12.037openalex-snapshot
The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency
inferredcites →https://doi.org/10.1016/j.jcps.2016.05.002openalex-snapshot
Textual paralanguage and its implications for marketing communications
inferredcites →https://doi.org/10.1016/j.smr.2017.07.006openalex-snapshot
Leveraging community sport organizations to promote community capacity: Strategic outcomes, challenges, and theoretical considerations
inferredcites →https://doi.org/10.1016/j.tourman.2022.104696openalex-snapshot
The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands
inferredcites →https://doi.org/10.1016/s0031-9384(03)00203-8openalex-snapshot
Exploring comfort food preferences across age and gender1
inferredcites →https://doi.org/10.1079/bjn20051389openalex-snapshot
Age and gender differences in children's food preferences
inferredcites →https://doi.org/10.1080/00913367.1988.10673110openalex-snapshot
Perceived Believability of Warning Label Information Presented in Cigarette Advertising
inferredcites →https://doi.org/10.1080/00913367.2000.10673615openalex-snapshot
Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
inferredcites →https://doi.org/10.1080/00913367.2002.10673661openalex-snapshot
Political Advertising Believability and Information Source Value during Elections
inferredcites →https://doi.org/10.1080/00913367.2019.1602857openalex-snapshot
The Power of Emotional Benefits: Examining the Role of Benefit Focus on Donation Behavior
inferredcites →https://doi.org/10.1080/00913367.2023.2250830openalex-snapshot
Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement
inferredcites →https://doi.org/10.1080/0267257x.2018.1483960openalex-snapshot
Emoji rhetoric: a social media influencer perspective
inferredcites →https://doi.org/10.1080/026999399379168openalex-snapshot
Social Functions of Emotions at Four Levels of Analysis
inferredcites →https://doi.org/10.1080/07359683.2020.1754049openalex-snapshot
Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
inferredcites →https://doi.org/10.1080/08974438.2014.918916openalex-snapshot
Advertising Functional Foods: The Effects of Physical Body Size and Appeal Type on Ad Credibility and Purchase Intentions
inferredcites →https://doi.org/10.1080/10454446.2013.856056openalex-snapshot
Effects of Consumer Weight Level and Advertising Appeals on Consumer Attitude Toward Food and Advertisements
inferredcites →https://doi.org/10.1080/13527260701250695openalex-snapshot
Exploring the Perceived Believability of DTC Advertising in the US
inferredcites →https://doi.org/10.1086/678301openalex-snapshot
The Role of Arousal in Congruity-Based Product Evaluation
inferredcites →https://doi.org/10.1089/cyber.2021.0157openalex-snapshot
Evaluating the Adequacy of Emoji Use in Positive and Negative Messages from Close and Distant Senders
inferredcites →https://doi.org/10.1093/jcr/ucy016openalex-snapshot
Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters
inferredcites →https://doi.org/10.1108/02634500510577447openalex-snapshot
Green branding effects on attitude: functional versus emotional positioning strategies
inferredcites →https://doi.org/10.1108/09684881311293070openalex-snapshot
Antecedents and consequences of service quality in a higher education context
inferredcites →https://doi.org/10.1108/ijicc-11-2021-0254openalex-snapshot
Custom emoji based emotion recognition system for dynamic business webpages
inferredcites →https://doi.org/10.1108/jrim-04-2021-0113openalex-snapshot
Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation
inferredcites →https://doi.org/10.1111/j.1467-8551.2006.00487.xopenalex-snapshot
The Ethics of Management Research: An Exploratory Content Analysis
inferredcites →https://doi.org/10.1111/j.1467-8721.2009.01633.xopenalex-snapshot
How Emotions Regulate Social Life
inferredcites →https://doi.org/10.1111/j.1467-9280.2009.02267.xopenalex-snapshot
If It's Difficult to Pronounce, It Must Be Risky
inferredcites →https://doi.org/10.1177/002224296302700401openalex-snapshot
Is Advertising Believability Really Important?
inferredcites →https://doi.org/10.1177/002224299806200405openalex-snapshot
Consumer Generalization of Nutrient Content Claims in Advertising
inferredcites →https://doi.org/10.1207/s15327027hc1603_1openalex-snapshot
Primary Sources of Health Information: Comparisons in the Domain of Health Attitudes, Health Cognitions, and Health Behaviors
inferredcites →https://doi.org/10.1207/s15327027hc1701_1openalex-snapshot
Developing a Profile of Consumer Intention to Seek Out Additional Information Beyond a Doctor: The Role of Communicative and Motivation Variables
inferredcites →https://doi.org/10.1287/isre.1110.0383openalex-snapshot
“Doctors Do Too Little Technology”: A Longitudinal Field Study of an Electronic Healthcare System Implementation
inferredcites →https://doi.org/10.1509/jmkr.43.3.374openalex-snapshot
Between Two Brands: A Goal Fluency Account of Brand Evaluation
inferredcites →https://doi.org/10.2307/41165845openalex-snapshot
Measuring Brand Equity Across Products and Markets
inferredcites →https://doi.org/10.2501/ija-31-2-421-443openalex-snapshot
Are nutrient-content claims always effective?
inferredcites →https://doi.org/10.2753/joa0091-3367370202openalex-snapshot
Openness in Metaphorical and Straightforward Advertisements: Appreciation Effects
inferredcites →https://doi.org/10.2753/joa0091-3367370406openalex-snapshot
Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect
inferredcites →https://doi.org/10.3389/fpsyg.2016.00896openalex-snapshot
Editorial: The Social Nature of Emotions
inferredcites →https://doi.org/10.5815/ijmsc.2022.01.04openalex-snapshot
Emoji Prediction Using Emerging Machine Learning Classifiers for Text-based Communication
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.1002/mar.22158openalex-snapshot
What Drives Consumers to Engage in Immersive Technologies? A Consumer Metaverse Engagement Motivation Model
inferred← citeshttps://doi.org/10.1007/978-3-031-73723-7_8openalex-snapshot
Emojis and Their Topics: Several Areas of Emoji Use
inferred← citeshttps://doi.org/10.1007/s43039-026-00136-2openalex-snapshot
Emotional appeals in marketing: a systematic literature review and research agenda
inferred← citeshttps://doi.org/10.1016/j.joitmc.2025.100574openalex-snapshot
Emojis and consumer-based brand equity: Mediation role of engagement
inferred← citeshttps://doi.org/10.1080/23311975.2026.2669001openalex-snapshot
Emoji-based marketing in consumer behavior: a systematic literature review
inferred← citeshttps://doi.org/10.1108/jima-08-2025-0557openalex-snapshot
Digital advertising attributes, Muslim consumers’ attitude and purchase intention toward dairy products: the moderating role of health consciousness
inferred← citeshttps://doi.org/10.1108/md-01-2025-0043openalex-snapshot
Emojis in digital branding: behavioural triggers for engaging Generation Z
inferred← citeshttps://doi.org/10.1186/s43093-025-00509-7openalex-snapshot
Modeling emoji online marketing on websites among young consumers: the moderation effect of age
inferred← citeshttps://doi.org/10.33423/jmdc.v19i2.7685openalex-snapshot
Influence of the Use of Emojis by Chatbots on Interaction Satisfaction
inferred← citeshttps://doi.org/10.3389/fcomm.2026.1893894openalex-snapshot
Emotional design and advertising: a systematic review of the literature on consumer behavior
inferred← citeshttps://doi.org/10.3390/bs15111490openalex-snapshot
Emojis in Marketing and Advertising: A Systematic Literature Review
inferred← citeshttps://doi.org/10.3390/jtaer20020135openalex-snapshot
The Role of Product Type in Online Review Generation and Perception: Implications for Consumer Decision-Making
inferred← citeshttps://doi.org/10.3390/su16093633openalex-snapshot
Factors Influencing Purchase Intention toward Recycled Apparel: Evidence from China
inferred← citeshttps://doi.org/10.4018/979-8-3373-7615-8.ch003openalex-snapshot
Emotional Branding Effect on Semiotics of Consumption by Mediation of Digital Marketing in the Horn of Africa
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