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No country mouse: thirty years of effective marketing and health communications.

https://doi.org/10.1007/bf03403997
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/s0749-3797(02)00434-8openalex-snapshot
The effectiveness of interventions to increase physical activityA systematic review1 and 2
inferredcites →https://doi.org/10.1080/15245000309121openalex-snapshot
The “Doublemint” Factor: Issues and Challenges in Marketing Nutrition and Physical Activity Behaviors in One Program
inferredcites →https://doi.org/10.1177/002224297103500302openalex-snapshot
Social Marketing: An Approach to Planned Social Change
inferredcites →https://doi.org/10.17269/cjph.95.1484openalex-snapshot
Mobilisation, éducation et leadership : des stratégies de diffusion efficaces
inferredcites →https://doi.org/10.17269/cjph.95.1485openalex-snapshot
Le défi du bilinguisme: Des campagnes réussies dans les deux langues
inferredcites →https://doi.org/10.17269/cjph.95.1487openalex-snapshot
L'héritage de ParticipACTION et l'avenir de la promotion de l'activité physique au Canada
inferredcites →https://doi.org/10.2307/1249783openalex-snapshot
Social Marketing: An Approach to Planned Social Change
inferredcites →https://doi.org/10.4324/9781410604033-14openalex-snapshot
Communication Campaigns

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.1881132openalex-extracted
Targeted Advertising of Preventive Medicine in Canada
inferred← citeshttps://doi.org/10.1002/9781394312498.ch6openalex-snapshot
A Critical Analysis of Policies Promoting Physical Activity and Active Mobility
inferred← citeshttps://doi.org/10.1007/978-3-319-11671-6_9openalex-snapshot
The Post-Modern Era: Chronic Disease and the Onslaught of a Sedentary Lifestyle
inferred← citeshttps://doi.org/10.1007/978-3-319-71291-8_30openalex-snapshot
The Role of Government Policy in Promoting Physical Activity
inferred← citeshttps://doi.org/10.1007/bf03180752openalex-snapshot
Social marketing campaigns aimed at preventing and controlling obesity: A review and recommendations
inferred← citeshttps://doi.org/10.1037/e508992013-134openalex-snapshot
Neighbourhood contexts and opportunities for youth gambling in Montréal, Québec
inferred← citeshttps://doi.org/10.1080/10810730.2013.837560openalex-snapshot
Who Do We Reach? Campaign Evaluation of Find Thirty every day® Using Awareness Profiles in a Western Australian Cohort
inferred← citeshttps://doi.org/10.1080/15245000903144999openalex-snapshot
Strategic Social Marketing in Canada: Ten Phases to Planning and Implementing Cancer Prevention and Cancer Screening Campaigns
inferred← citeshttps://doi.org/10.1093/heapro/dap048openalex-snapshot
Testing the hierarchy of effects model: ParticipACTION's serial mass communication campaigns on physical activity in Canada
inferred← citeshttps://doi.org/10.1093/heapro/daq052openalex-snapshot
Moving Canadian governmental policies beyond a focus on individual lifestyle: some insights from complexity and critical theories
inferred← citeshttps://doi.org/10.1093/her/cyr069openalex-snapshot
Physical activity mass media campaigns and their evaluation: a systematic review of the literature 2003-2010
inferred← citeshttps://doi.org/10.1108/he-02-2016-0008openalex-snapshot
Social marketing interventions aiming to increase physical activity among adults
inferred← citeshttps://doi.org/10.1123/ijsc.2019-0040openalex-snapshot
Lost in Knowledge Translation: Media Framing of Physical Activity and Sport Participation
inferred← citeshttps://doi.org/10.1123/jpah.8.8.1044openalex-snapshot
Evolution and Devolution of National Physical Activity Policy in Canada
inferred← citeshttps://doi.org/10.1177/1524500415609574openalex-snapshot
The Canadian Social Marketing Story
inferred← citeshttps://doi.org/10.1177/1524839907313722openalex-snapshot
Cost-Effectiveness Analysis of a Statewide Media Campaign to Promote Adolescent Physical Activity
inferred← citeshttps://doi.org/10.1177/1524839909349180openalex-snapshot
Relaunching a National Social Marketing Campaign
inferred← citeshttps://doi.org/10.1177/2158244014533557openalex-snapshot
Examining the Communication Effects of Health Campaigns
inferred← citeshttps://doi.org/10.1186/1479-5868-6-84openalex-snapshot
ParticipACTION: Overview and introduction of baseline research on the "new" ParticipACTION
inferred← citeshttps://doi.org/10.1186/1479-5868-6-85openalex-snapshot
ParticipACTION: Awareness of the participACTION campaign among Canadian adults - Examining the knowledge gap hypothesis and a hierarchy-of-effects model
inferred← citeshttps://doi.org/10.1186/1479-5868-6-88openalex-snapshot
ParticipACTION: A mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours
inferred← citeshttps://doi.org/10.1186/s12877-017-0515-3openalex-snapshot
Did online publishers “get it right”? Using a naturalistic search strategy to review cognitive health promotion content on internet webpages
inferred← citeshttps://doi.org/10.1186/s12889-024-20322-1openalex-snapshot
Progress in physical activity research, policy, and surveillance in Canada: The global observatory for physical activity – GoPA!
inferred← citeshttps://doi.org/10.24095/hpcdp.38.4.04openalex-snapshot
Awareness of ParticipACTION among Canadian adults: a seven-year cross-sectional follow-up
inferred← citeshttps://doi.org/10.24095/hpcdp.38.4.04fopenalex-snapshot
Notoriété de ParticipACTION auprès des adultes canadiens : étude transversale de suivi après sept ans
inferred← citeshttps://doi.org/10.3138/jcs.42.2.5openalex-snapshot
A Critical Interrogation of Contemporary Discourses of Physical (In)Activity amongst Canadian Children: Back to the Future
inferred← citeshttps://doi.org/10.51926/iste.9109.ch6openalex-snapshot
Une analyse critique des politiques promouvant l’activité physique et la mobilité active
inferred← citeshttps://doi.org/10.70675/c1222bf8z27a6z47c5z969aza2bf406a91c0openalex-snapshot
Faire face à l'expression d'un impératif de sobriété énergétique : du conseil à l'injonction, les stratégies de ménages précaires en France
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