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Effects of social media on consumers’ purchase decisions: evidence from Taobao
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Outgoing claims: the papers this work cites, builds on, or argues with.
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Dynamic Social Impact: The Creation of Culture by Communication
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The Sport Commitment Model: Measurement Development for the Youth-Sport Domain
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Impact of social influence in e-commerce decision making
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inferredcites →https://doi.org/10.1177/009365098025006006openalex-snapshot
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SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS.
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Trust and TAM in Online Shopping: An Integrated Model1
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The Value of It-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets1
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Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
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A Longitudinal Study of Herd Behavior in the Adoption and Continued Use of Technology1
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The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty
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Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations
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Attracted to or Locked In? Predicting Continuance Intention in Social Virtual World Services
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Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data
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Why should i share? examining social capital and knowledge contribution in electronic networks of practice
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A comprehensive conceptualization of post-adoptive behaviors associated with information technology enabled work systems
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How does social media drive corporate carbon disclosure? Evidence from China
inferred← citeshttps://doi.org/10.3390/jtaer20020088openalex-snapshot
Antecedents of Electronic Word of Mouth (eWOM) Adoption in the Purchase of Cosmetics in Ecuador: Does Gender Moderate Relationships?
inferred← citeshttps://doi.org/10.3390/su11174630openalex-snapshot
Better Earlier than Longer: First-Mover Advantage in Social Commerce Product Information Competition
inferred← citeshttps://doi.org/10.3390/su12187459openalex-snapshot
How Can E-Commerce Businesses Implement Discount Strategies through Social Media?
inferred← citeshttps://doi.org/10.3390/su151813919openalex-snapshot
Influence of Media Attention on the Quality of Environmental, Social, and Governance Information Disclosure in Enterprises: An Adjustment Effect Based on the Shareholder Relationship Network
inferred← citeshttps://doi.org/10.3390/su16114546openalex-snapshot
Smart Experience and Green Health Tourism: The Moderating Role of Content Marketing
inferred← citeshttps://doi.org/10.4018/978-1-6684-6287-4.ch035openalex-snapshot
The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach
inferred← citeshttps://doi.org/10.4018/978-1-7998-4099-2.ch014openalex-snapshot
Designing DMO Communication Strategies Through the Use of a Step-by-Step Model
inferred← citeshttps://doi.org/10.4018/978-1-7998-5036-6.ch011openalex-snapshot
Exploring the Impact of Peer Influence on Online Shopping
inferred← citeshttps://doi.org/10.4018/978-1-7998-7545-1.ch008openalex-snapshot
Customer Satisfaction Towards Online Shopping by Empirical Validation of Self-Determination Theory
inferred← citeshttps://doi.org/10.4018/979-8-3693-3518-5.ch002openalex-snapshot
A Paradigm Shift Among Indian SMEs Towards Adoption of Affiliate Marketing and Social Media
inferred← citeshttps://doi.org/10.4018/ijom.2020010105openalex-snapshot
The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach
inferred← citeshttps://doi.org/10.4067/s0718-18762019000200103openalex-snapshot
The Driving Forces of Facebook Social Commerce
inferred← citeshttps://doi.org/10.4108/eai.18-11-2020.2311670openalex-snapshot
The Effect of Promotion Through Social Media on Purchase Decision with Viral Marketing as an Intervening Variable
inferred← citeshttps://doi.org/10.46827/ejes.v9i3.4218openalex-snapshot
THE MEDIATING EFFECT OF INFORMATION AND COMMUNICATION TECHNOLOGY LEARNING ON THE RELATIONSHIP BETWEEN SOCIAL MEDIA USAGE AND INFORMATION-SEEKING BEHAVIOR OF STUDENTS
inferred← citeshttps://doi.org/10.48099/1982-2537/2023v17n1p89104openalex-snapshot
O papel da similaridade percebida no comportamento do consumidor: um estudo em barbearias conceito
inferred← citeshttps://doi.org/10.51137/wrp.ijarbm.2025.gltt.45761openalex-snapshot
Trust in Social Commerce: Challenges and Opportunities for Building Consumer Confidence and Shaping Purchase Intention
inferred← citeshttps://doi.org/10.51594/ijmer.v6i3.924openalex-snapshot
ELECTRONIC WORD-OF-MOUTH AND CUSTOMER PURCHASE INTENTION FOR HOTEL SERVICES IN DELTA STATE, NIGERIA
inferred← citeshttps://doi.org/10.53369/yoeg6025openalex-snapshot
How social media influence the customers buying behavior during Covid-19? Evidence from Pakistan.
inferred← citeshttps://doi.org/10.54097/hbem.v19i.11989openalex-snapshot
Analyse the Operation and Management of Taobao Platform through the Case Study Method and Make Recommendations for Improvement
inferred← citeshttps://doi.org/10.54254/2754-1169/53/20230789openalex-snapshot
Social Media Changes the Market Based on Marketing
inferred← citeshttps://doi.org/10.54254/2977-5701/2025.23451openalex-snapshot
Analysis of the relationship between Taobao promotion strategy and purchase intention based on the perspective of consumer behavior
inferred← citeshttps://doi.org/10.55829/010204openalex-snapshot
IMPACT OF DIGITAL CONTENT MARKETING ON PURCHASE INTENTIONS FOR ONLINE SHOPPING POST COVID-19 PANDEMIC
inferred← citeshttps://doi.org/10.55938/ijgasr.v4i4.245openalex-snapshot
Human-Centric AI Forecasting Models for Enhancing Product Availability Perception in Seasonal Retail Microenterprises
inferred← citeshttps://doi.org/10.55963/jumpa.v6i1.390openalex-snapshot
JUMPA Vol. 6 No. 1 Februari 2019 Determinan Faktor Impulse Buying Platform E-Commerce
inferred← citeshttps://doi.org/10.56220/uwjms.v10i1.363openalex-snapshot
Decoding Consumer Uncertainty: Insights into Purchase Intentions Amid Evolving Market Dynamics
inferred← citeshttps://doi.org/10.69968/ijisem.2025v4i4140-145openalex-snapshot
Effect Of Online Reviews And Social Media Recommendations On Consumer Purchase Decisions
inferred← citeshttps://doi.org/10.70838/pemj.621004openalex-snapshot
Online Payment System Adoption and Purchase Decisions of College Students
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