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A weapon–target assignment approach to media allocation
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/(sici)1520-6297(199924)15:1<81::aid-agr6>3.0.co;2-dopenalex-snapshot
Media-specific returns to generic advertising: The case of catfish
inferredcites →https://doi.org/10.1007/978-3-642-51565-1_42openalex-snapshot
Linear Programming in Media Selection
inferredcites →https://doi.org/10.1007/978-3-642-51565-1_43openalex-snapshot
Media Selection by Linear Programming
inferredcites →https://doi.org/10.1007/978-3-642-51565-1_45openalex-snapshot
Linear Programming and Space-Time Considerations in Media Selection
inferredcites →https://doi.org/10.1007/978-3-642-51565-1_48openalex-snapshot
A Probabilistic Approach to Industrial Media Selection
inferredcites →https://doi.org/10.1016/0148-2963(78)90008-5openalex-snapshot
Media allocation model using nonlinear benefit curves
inferredcites →https://doi.org/10.1016/s0148-2963(96)00074-4openalex-snapshot
Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990
inferredcites →https://doi.org/10.1016/s0377-2217(97)00315-9openalex-snapshot
Dynamic promotional budgeting and media allocation
inferredcites →https://doi.org/10.1016/s0898-1221(01)00215-2openalex-snapshot
An approach to planning an advertising campaign of goods and services
inferredcites →https://doi.org/10.1016/s1568-4946(02)00027-3openalex-snapshot
An immunity-based ant colony optimization algorithm for solving weapon–target assignment problem
inferredcites →https://doi.org/10.1057/jors.1960.1openalex-snapshot
Some Optimization Problems in Advertising Media Planning
inferredcites →https://doi.org/10.1080/00401706.1999.10485700openalex-snapshot
Practical Management Science
inferredcites →https://doi.org/10.1080/00913367.1987.10673081openalex-snapshot
The Influence of Media Expenditure and Allocation Strategies in Congressional Advertising Campaigns
inferredcites →https://doi.org/10.1177/002224296202600115openalex-snapshot
Are Automobile Dealers Good Judges of Media Allocations?
inferredcites →https://doi.org/10.1287/mantech.1.2.94openalex-snapshot
Planning Advertising Expenditures by Dynamic Programming Methods
inferredcites →https://doi.org/10.1287/mnsc.14.8.b431openalex-snapshot
Note on an Application of a Goal Programming Model for Media Planning
inferredcites →https://doi.org/10.1287/mnsc.19.12.1395openalex-snapshot
Media Scheduling: A Stochastic Dynamic Model Approach
inferredcites →https://doi.org/10.2139/ssrn.489802openalex-snapshot
Exact and Heuristic Methods for the Weapon Target Assignment Problem
inferredcites →https://doi.org/10.2307/1402058openalex-snapshot
An Introduction to Combinatorial Analysis
inferredcites →https://doi.org/10.2307/2002374openalex-snapshot
An Introduction to Combinatorial Analysis
inferredcites →https://doi.org/10.2307/3149343openalex-snapshot
Media Selection by Linear Programming
inferredcites →https://doi.org/10.2501/jar-41-6-27-34openalex-snapshot
Assessing Advertising Creativity Using the Creative Product Semantic Scale
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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An Exact Algorithm for the Dynamic Two-Stage Weapon-Target Assignment Problem
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Multi-period media planning for multi-products incorporating segment specific and mass media
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Weapon-target assignment problem: exact and approximate solution algorithms
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Meta-heuristic algorithms for resource Management in Crisis Based on OWA approach
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The Weapon-Target Assignment Problem
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Adaptive chaos parallel clonal selection algorithm for objective optimization in WTA application
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Fire scheduling for planned artillery attack operations under time-dependent destruction probabilities
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Density target assignment pursuit strategy for multi-agent pursuit-evasion games in bounded region
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Local Adaptive Operator Selection in Adaptive Non-Dominated Tournament Genetic Algorithm (A-NTGA) in Solving Multi-Objective NP-Hard Problems With Constraints
inferred← citeshttps://doi.org/10.1109/icinfa.2015.7279633openalex-snapshot
An efficient algorithm for the weapon target assignment problem
inferred← citeshttps://doi.org/10.1109/icma.2012.6285134openalex-snapshot
An anytime algorithm based on decentralized cooperative auction for dynamic joint fire distribution problem
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Building A Mathematical Model for Allocation Problem of an Attack-Defense Game
inferred← citeshttps://doi.org/10.1109/tase.2013.2279801openalex-snapshot
Optimization of Advertising Budget Allocation Over Time Based on LS-SVMR and DE
inferred← citeshttps://doi.org/10.1109/tsmcb.2012.2231673openalex-snapshot
Optimization of Weapon–Target Pairings Based on Kill Probabilities
inferred← citeshttps://doi.org/10.1109/tsmcc.2010.2049261openalex-snapshot
Efficient Decision Makings for Dynamic Weapon-Target Assignment by Virtual Permutation and Tabu Search Heuristics
inferred← citeshttps://doi.org/10.11121/ijocta.01.2013.00133openalex-snapshot
Application of a Mathematical Model to an Advertisement Reservation Problem
inferred← citeshttps://doi.org/10.1145/3134383.3134390openalex-snapshot
An Artificial Bee Colony Algorithm for Solving the Weapon Target Assignment Problem
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Gene-level adaptation in Balanced Non-Dominated Tournament Genetic Algorithm (aB-NTGA) applied to versatile Multi-Stage Weapon-Target Assignment Problem
inferred← citeshttps://doi.org/10.1155/2011/873292openalex-snapshot
A Lagrange Relaxation Method for Solving Weapon‐Target Assignment Problem
inferred← citeshttps://doi.org/10.1155/2017/1746124openalex-snapshot
A Modified Pareto Ant Colony Optimization Approach to Solve Biobjective Weapon-Target Assignment Problem
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Exact Algorithm for the Weapon Target Assignment and Fire Scheduling Problem
inferred← citeshttps://doi.org/10.12691/jcsa-2-2-2openalex-snapshot
Using an Evolutionary Heuristics for Solving the Outdoor Advertising Optimization Problem
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A Discrete Search and Rescue Problem Under Uncertain Interval Parameters
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A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem
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Silah hedef atama problemi için uyarlanmış yerel arama ile yeni bir melez genetik algoritma
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Decentralized Weapon–Target Assignment Under Asynchronous Communications
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Developing Optimal Policies to Fight Pandemics and COVID-19 Combat in the United States
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Concepts, Applications and Emerging Opportunities in Industrial Engineering
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A Mathematical Approach to Neuromarketing: A Weapon – Target Assignment Model
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