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Metaphor construction in online motivational posters

https://doi.org/10.1016/j.pragma.2017.03.006
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/sres.1078openalex-snapshot
Beyond words: Visual metaphors that can demonstrate comprehension of KM as a paradoxical activity system
inferredcites →https://doi.org/10.1016/j.jada.2006.08.002openalex-snapshot
Effects of Energy-Content Labels and Motivational Posters on Sales of Sugar-Sweetened Beverages: Stimulating Sales of Diet Drinks among Adults Study
inferredcites →https://doi.org/10.1016/j.pragma.2003.10.002openalex-snapshot
Visual representations of the idealized cognitive model of anger in the Asterix album La Zizanie
inferredcites →https://doi.org/10.1016/j.pragma.2009.05.017openalex-snapshot
Why we mix metaphors (and mix them well): Discourse coherence, conceptual metaphor, and beyond
inferredcites →https://doi.org/10.1016/s1364-6613(02)00040-2openalex-snapshot
The psycholinguistics of metaphor
inferredcites →https://doi.org/10.1017/cbo9781139173865.013openalex-snapshot
The contemporary theory of metaphor
inferredcites →https://doi.org/10.1017/s0959269513000045openalex-snapshot
Verbo-pictorial metaphor in French advertising
inferredcites →https://doi.org/10.1037/h0087795openalex-snapshot
Metaphoric language, metaphoric cognition, and cognitive therapy.
inferredcites →https://doi.org/10.1075/bct.78openalex-snapshot
Multimodality and Cognitive Linguistics
inferredcites →https://doi.org/10.1075/celcr.14openalex-snapshot
A Method for Linguistic Metaphor Identification
inferredcites →https://doi.org/10.1075/hcp.26openalex-snapshot
Researching and Applying Metaphor in the Real World
inferredcites →https://doi.org/10.1075/hcp.26.01gibopenalex-snapshot
1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor
inferredcites →https://doi.org/10.1075/rcl.9.1.08hidopenalex-snapshot
Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse
inferredcites →https://doi.org/10.1080/10350339909360442openalex-snapshot
Interdependence, interaction and metaphor in multisemiotic texts
inferredcites →https://doi.org/10.1080/10926480709336752openalex-snapshot
MIP: A Method for Identifying Metaphorically Used Words in Discourse
inferredcites →https://doi.org/10.1080/10926488.2015.1074806openalex-snapshot
Divergent Effects of Metaphoric Company Logos: Do They Convey What the Company Does or What I Need?
inferredcites →https://doi.org/10.1080/10926488.2016.1150759openalex-snapshot
Multimodal Metaphor and Metonymy in Advertising: A Corpus-Based Account
inferredcites →https://doi.org/10.1080/14697010701717488openalex-snapshot
Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?
inferredcites →https://doi.org/10.1093/sw/37.1.55openalex-snapshot
Using Metaphors in Therapy: Dichos and Latino Clients
inferredcites →https://doi.org/10.1111/comt.12096openalex-snapshot
Figurative Framing: Shaping Public Discourse Through Metaphor, Hyperbole, and Irony
inferredcites →https://doi.org/10.1111/j.1468-0149.1988.tb02084.xopenalex-snapshot
The Body in the Mind: The Bodily Basis of Meaning, Imagination, and Reason
inferredcites →https://doi.org/10.1159/000029139openalex-snapshot
The Concept of Anger: Universal or Culture Specific?
inferredcites →https://doi.org/10.1176/appi.psychotherapy.1991.45.4.604openalex-snapshot
What Is Psychotherapy?: Contemporary Perspectives
inferredcites →https://doi.org/10.1177/1470357203002001755openalex-snapshot
Understanding visual metaphor: the example of newspaper cartoons
inferredcites →https://doi.org/10.1177/1470357211398446openalex-snapshot
Metaphors in editorial cartoons representing the global financial crisis
inferredcites →https://doi.org/10.1207/s15327868ms0504_5openalex-snapshot
More Than Cool Reason: A Field Guide to Poetic Metaphor
inferredcites →https://doi.org/10.1207/s15327868ms1701_5openalex-snapshot
Are Irony and Metaphor Understood Differently?
inferredcites →https://doi.org/10.1348/135910701169296openalex-snapshot
The influence of poster prompts on stair use: The effects of setting, poster size and content
inferredcites →https://doi.org/10.1515/9783110197761.5.379openalex-snapshot
Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research
inferredcites →https://doi.org/10.2307/431779openalex-snapshot
More Than Cool Reason: A Field Guide to Poetic Metaphor
inferredcites →https://doi.org/10.5860/choice.29-3365openalex-snapshot
Beyond metaphor: the theory of tropes in anthropology
inferredcites →https://doi.org/10.5860/choice.37-0239openalex-snapshot
Philosophy in the flesh: the embodied mind and its challenge to Western thought
inferredcites →https://doi.org/10.5860/choice.42-0214openalex-snapshot
Metaphor and musical thought
inferredcites →https://doi.org/10.5860/choice.43-1393openalex-snapshot
Metaphor in culture: universality and variation
inferredcites →https://doi.org/10.5860/choice.47-0787openalex-snapshot
The Cambridge handbook of metaphor and thought
inferredcites →https://doi.org/10.7208/chicago/9780226177847.001.0001openalex-snapshot
The Body in the Mind

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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‘Tiny Canvases, Big Tales:’ Deciphering the Concept of Tax Through Japanese Children's Postcard Drawings
inferred← citeshttps://doi.org/10.1016/j.jeap.2022.101113openalex-snapshot
Exploring the technicality of LIQUID metaphorical chunks in business discourse
inferred← citeshttps://doi.org/10.1075/cogls.00038.panopenalex-snapshot
Federica Ferrari. (2018)Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives
inferred← citeshttps://doi.org/10.1075/msw.00006.yuopenalex-snapshot
A mixed-method analysis of image-schematic metaphors in describing anger, anxiety, and depression
inferred← citeshttps://doi.org/10.1075/msw.20010.maropenalex-snapshot
Socio-pragmatic potential of (verbo)-visual metaphtonymy in Internet memes featuring Donald Trump
inferred← citeshttps://doi.org/10.1075/msw.22008.yuaopenalex-snapshot
Metaphors and metonymies in the multimodal discourse of whaling
inferred← citeshttps://doi.org/10.1075/msw.24003.echopenalex-snapshot
Multimodal metaphors, political activism and Anglophone nationalism in Cameroon
inferred← citeshttps://doi.org/10.1080/13562517.2019.1686698openalex-snapshot
Language and the development of intercultural competence in an ‘internationalised’ university: staff and student perspectives
inferred← citeshttps://doi.org/10.1080/23311983.2026.2673297openalex-snapshot
Biblical place names as metaphorical frames of hope in online Nigerian Pentecostal church poster themes
inferred← citeshttps://doi.org/10.1177/09579265231202619openalex-snapshot
‘Please don’t insult Dog. He is a loyal friend!’ The use of animal metaphors for evaluation and positioning on a Chinese Political Web Forum
inferred← citeshttps://doi.org/10.1177/14703572251371121openalex-snapshot
‘Tiny canvases, big tales’: deciphering the concept of tax through Japanese children’s postcard drawings
inferred← citeshttps://doi.org/10.1177/17506352261449695openalex-snapshot
Multimodal metaphors in select Internet political cartoons on Nigeria’s insecurity crisis
inferred← citeshttps://doi.org/10.1177/21582440221078855openalex-snapshot
Coronavirus, Demons, and War: Visual and Multimodal Metaphor in Chinese Public Service Advertisements
inferred← citeshttps://doi.org/10.12677/ml.2023.115297openalex-snapshot
Ecology Loss in Biomass Energy Comics: A Critical Analysis of Multi-Modal Metaphor
inferred← citeshttps://doi.org/10.1371/journal.pone.0315292openalex-snapshot
A guide, cornerstone, and appetizer: An elicited metaphor analysis of Chinese university students’ perceptions of English language textbooks
inferred← citeshttps://doi.org/10.1504/ijbsr.2021.10026528openalex-snapshot
The Dead Goat Syndrome in Organisations
inferred← citeshttps://doi.org/10.1515/ip-2022-0001openalex-snapshot
The distance between illocution and perlocution: A tale of different pragmemes to call for social distancing in two cities
inferred← citeshttps://doi.org/10.1515/lingvan-2021-0047openalex-snapshot
Monomodal and multimodal metaphors in editorial cartoons on the coronavirus by Jordanian cartoonists
inferred← citeshttps://doi.org/10.1515/lpp-2024-0065openalex-snapshot
Conceptual metaphors and jocular mockery in select British Broadcasting Corporation (BBC) Yoruba reports on the English Premier League (EPL)
inferred← citeshttps://doi.org/10.1515/lpp-2026-0009openalex-snapshot
Pragma-discursive and rhetorical strategies in judiciary-themed Internet memes relating to Nigeria’s 2023 general elections
inferred← citeshttps://doi.org/10.1515/mc-2025-0051openalex-snapshot
‘The city boy is back’: a multimodal critical discourse analysis of Bola Ahmed Tinubu’s 2023 election campaign memes
inferred← citeshttps://doi.org/10.53587/25792865-2022.7-52openalex-snapshot
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inferred← citeshttps://doi.org/10.5430/wjel.v13n5p143openalex-snapshot
Social Issues Shared Through Posters and Videos: A Way for Enhancing Productive Skills in ESL Students
inferred← citeshttps://doi.org/10.58803/jclr.v3i1.94openalex-snapshot
Exploring the Role of Multimodal Metaphor through Gestures in Middle School English Education
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