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How public relations executives perceive and measure the impact of social media in their organizations

https://doi.org/10.1016/j.pubrev.2011.06.005
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inferredcites →https://doi.org/10.1080/10627260802640773openalex-snapshot
The Effects of Blog-Mediated Public Relations (BMPR) on Relational Trust

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THE ROLE OF SOCIAL MEDIA IN THE MARKETING COMMUNICATION MIX: A CASE STUDY OF SOUTH AFRICAN BANKS.
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Social Media Marketing and Relationship Marketing: revolution or evolution? A first step analysis
inferred← citeshttps://doi.org/10.7456/tojdac.1993353openalex-snapshot
HALKLA İLİŞKİLER SÜRECİNİN DÖRT ADIMINDA YENİ TEKNOLOJİLER VE YAPAY ZEKÂNIN ROLÜ
inferred← citeshttps://doi.org/10.7728/0703201603openalex-snapshot
Nonprofit Use of Social Media: Insights from the Field
inferred← citeshttps://doi.org/10.82465/5423openalex-snapshot
Has the Internet Killed the Crime Beat? The Influence of Social Media on Police Communications and Relationships with the Press
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