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New Directions in Understanding the Decision-making Process: Neuroeconomics and Neuromarketing.
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1007/978-3-540-77829-5openalex-snapshot
Neuromarketing: Exploring the Brain of the Consumer
inferredcites →https://doi.org/10.1007/978-94-010-1834-0_8openalex-snapshot
Judgment under Uncertainty: Heuristics and Biases
inferredcites →https://doi.org/10.1007/s12115-010-9408-1openalex-snapshot
Neuromarketing: The New Science of Consumer Behavior
inferredcites →https://doi.org/10.1016/j.brainresbull.2005.06.009openalex-snapshot
Neuroeconomics—From neural systems to economic behaviour
inferredcites →https://doi.org/10.1016/j.ijpsycho.2006.03.007openalex-snapshot
What is ‘neuromarketing’? A discussion and agenda for future research
inferredcites →https://doi.org/10.1016/j.joep.2010.03.002openalex-snapshot
The somatic marker framework as a neurological theory of decision-making: Review, conceptual comparisons, and future neuroeconomics research
inferredcites →https://doi.org/10.1016/j.joep.2010.03.009openalex-snapshot
Does neuroeconomics give new impetus to economic and consumer research?
inferredcites →https://doi.org/10.1016/s0898-1221(03)90161-1openalex-snapshot
Decisions uncertainty. and the brain: The science of neuroeconomics
inferredcites →https://doi.org/10.1037/0003-066x.39.4.341openalex-snapshot
Choices, values, and frames.
inferredcites →https://doi.org/10.1037/0003-066x.58.9.697openalex-snapshot
A perspective on judgment and choice: Mapping bounded rationality.
inferredcites →https://doi.org/10.1086/209563openalex-snapshot
Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making
inferredcites →https://doi.org/10.1093/acprof:oso/9780195305821.001.0001openalex-snapshot
Neuroeconomics
inferredcites →https://doi.org/10.1126/science.1102566openalex-snapshot
Neuroeconomics: The Consilience of Brain and Decision
inferredcites →https://doi.org/10.1142/9789814417358_0016openalex-snapshot
Choices, Values, and Frames
inferredcites →https://doi.org/10.1257/0022051053737843openalex-snapshot
Neuroeconomics: How Neuroscience Can Inform Economics
inferredcites →https://doi.org/10.5860/choice.46-0863openalex-snapshot
Neuroeconomics: a guide to the new science of making choices
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Advancing Mobile Neurofinance: Eeg-Based User Authentication and Financial Advisory
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Factors limiting the application of consumer neuroscience: A systematic review
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Nanomarketing: A New Frontier for Neuromarketing
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Neuroethics in Leadership Research and Practice
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The Future of Marketing: Artificial Intelligence, Virtual Reality, and Neuromarketing
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Neuromarketing and decision-making: Classification of consumer preferences based on changes analysis in the EEG signal of brain regions
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Emotional, affective and biometrical states analytics of a built environment
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Sex differences in high-level appreciation of automobile design-evoked gamma broadband synchronization
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A Multilingual Lexicon-based Approach for Sentiment Analysis in Social and Cultural Information System Data
inferred← citeshttps://doi.org/10.26441/rc21.1-2022-a1openalex-snapshot
A global research trends of neuromarketing: 2015-2020
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EXPLORING THE ROLE OF NEUROMARKETING IN CONSUMER DECISION-MAKING
inferred← citeshttps://doi.org/10.32015/jimb/2019-11-1-8openalex-snapshot
Limiting Aspects of Neuromarketing Research
inferred← citeshttps://doi.org/10.32523/2789-4320-2023-4-301-311openalex-snapshot
Нейромаркетинговые исследования коммуникативной эффективности туристской рекламы
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Opinion Mining and Sentiment Analysis in Marketing Communications: A Science Mapping Analysis in Web of Science (1998–2018)
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Research Insights and Trends in Neuroscience and Consumer Behaviour
inferred← citeshttps://doi.org/10.4018/979-8-3693-9351-2.ch010openalex-snapshot
Influence of Neurosensory Packaging and Promotional Campaigns on Buying Behaviour
inferred← citeshttps://doi.org/10.4236/ojbm.2020.85123openalex-snapshot
The Relationship between the Applicability of Neuromarketing and Competitiveness: An Applied Study on Real-Estate Marketing Companies in Egypt
inferred← citeshttps://doi.org/10.47191/ijmra/v3-i10-03openalex-snapshot
Humanizing the Consumer through Neuro-Marketing Tool: A Paradigm Shift
inferred← citeshttps://doi.org/10.47743/saeb-2022-0020openalex-snapshot
Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis
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İşletmelerde Hilenin Önlenmesi ve Tespitinde Davranışsal Muhasebe ve Nöromuhasebe Tekniğinin Uygulama Süreci ve Öneriler
inferred← citeshttps://doi.org/10.5539/ijms.v10n1p90openalex-snapshot
Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research
inferred← citeshttps://doi.org/10.5937/megrev2203389mopenalex-snapshot
Neuromarketing as a tool of marketing research and implementation of consumer relationship strategy
inferred← citeshttps://doi.org/10.6007/ijarems/v10-i2/9883openalex-snapshot
To Better Understand the Role of Emotional Processes in Decision-Making
inferred← citeshttps://doi.org/10.63688/neurodata2025115openalex-snapshot
Neuroeconomics, informed consent, and decision-making
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