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Comparing the effect of rational and emotional appeals on donation behavior

https://doi.org/10.1017/s1930297500007208
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Experimental philosophy and the fruitfulness of normative concepts
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Why does the Cognitive Reflection Test (sometimes) predict utilitarian moral judgment (and other things)?
inferredcites →https://doi.org/10.1016/j.jesp.2017.06.014openalex-snapshot
Deliberation erodes cooperative behavior — Even towards competitive out-groups, even when using a control condition, and even when eliminating selection bias
inferredcites →https://doi.org/10.1016/j.obhdp.2006.01.005openalex-snapshot
Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims
inferredcites →https://doi.org/10.1017/s1930297500000061openalex-snapshot
“If I look at the mass I will never act”: Psychic numbing and genocide
inferredcites →https://doi.org/10.1017/s1930297500002655openalex-snapshot
The size and distribution of donations: Effects of number of recipients
inferredcites →https://doi.org/10.1023/a:1007740225484openalex-snapshot
Explaining the Identifiable Victim Effect
inferredcites →https://doi.org/10.1023/a:1022299422219openalex-snapshot
Helping a Victim or Helping the Victim: Altruism and Identifiability
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The emotional dog and its rational tail: A social intuitionist approach to moral judgment.
inferredcites →https://doi.org/10.1038/nature11467openalex-snapshot
Spontaneous giving and calculated greed
inferredcites →https://doi.org/10.1038/ncomms4677openalex-snapshot
Social heuristics shape intuitive cooperation
inferredcites →https://doi.org/10.1073/pnas.1910125116openalex-snapshot
Veil-of-ignorance reasoning favors the greater good
inferredcites →https://doi.org/10.1093/scan/nst102openalex-snapshot
Are ‘counter-intuitive’ deontological judgments really counter-intuitive? An empirical reply to Kahaneet al.(2012)
inferredcites →https://doi.org/10.1111/j.1551-6709.2011.01210.xopenalex-snapshot
Reflection and Reasoning in Moral Judgment
inferredcites →https://doi.org/10.1111/j.1751-9004.2012.00438.xopenalex-snapshot
Evaluation is a Dynamic Process: Moving Beyond Dual System Models
inferredcites →https://doi.org/10.1146/annurev-neuro-071013-014119openalex-snapshot
Emotion and Decision Making: Multiple Modulatory Neural Circuits
inferredcites →https://doi.org/10.1177/0956797616654455openalex-snapshot
Cooperation, Fast and Slow: Meta-Analytic Evidence for a Theory of Social Heuristics and Self-Interested Deliberation.
inferredcites →https://doi.org/10.1177/1088868313495594openalex-snapshot
Action, Outcome, and Value
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The Iterative Reprocessing Model: A Multilevel Framework for Attitudes and Evaluation
inferredcites →https://doi.org/10.1523/jneurosci.2348-13.2013openalex-snapshot
Neural Underpinnings of the Identifiable Victim Effect: Affect Shifts Preferences for Giving
inferredcites →https://doi.org/10.2307/1873250openalex-snapshot
Death in Life: Survivors of Hiroshima
inferredcites →https://doi.org/10.2307/2074415openalex-snapshot
The Animal Rights Crusade: The Growth of a Moral Protest.
inferredcites →https://doi.org/10.2307/j.ctv19fvzzk.67openalex-snapshot
Famine, Affluence, and Morality

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Training Effective Altruism
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Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis
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Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion
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Debiasing Strategies: The Direct Path
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Between Platforms and Prayer Groups: Digital Philanthropy and Cultural Trust in Indonesian Kitabisa.com Online Crowdfunding
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Climate Risk and Donations to Nonprofit Organizations
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Do Moral Beliefs Motivate Action?
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Comparing the effectiveness of hopeless versus hopeful appeals in motivating donations
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Testing the Motivational Strength of Positive and Negative Duty Arguments Regarding Global Poverty
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Altruistic Behavior in Charitable Giving: a Comparison between Rational, Numerical, and Emotional Prompts
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The moral, or the story? Changing children's distributive justice preferences through social communication
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RETRACTED: Beyond moral dilemmas: The role of reasoning in five categories of utilitarian judgment
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Qualitative versus quantitative impact communications in humanitarian appeals: Findings from a field experiment
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Emotional or rational choice: The influence of individual personality on energy-saving behavior
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Comparing logical and emotional arguments for disaster mitigation
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Appeal to the head and heart: The persuasive effects of medical crowdfunding charitable appeals on willingness to donate
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Altruism in governance: Insights from randomized training for Pakistan's junior ministers
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How to make busy individuals donate more? The matching effect of charitable appeals and busyness on willingness to donate
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Which message works best? Experimental evidence on disaster appeals
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The Psychology of (In)Effective Altruism
inferred← citeshttps://doi.org/10.1016/j.trf.2026.103614openalex-snapshot
The effect of fear appeals on novice drivers' hazard perception: Neuroscientific evidence
inferred← citeshttps://doi.org/10.1017/jdm.2023.15openalex-snapshot
Virtual reality for philanthropy: A promising tool to innovate fundraising
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Thinking, good and bad? Deliberative thinking and the singularity effect in charitable giving
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The case for longtermism: concern for the far future as a catalyst for pro-climate action
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Bringing Birth back down to Earth
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Impact of Project Updates and Their Social Endorsement in Online Medical Crowdfunding
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Engaging charitable giving: The motivational force of narrative versus philosophical argument
inferred← citeshttps://doi.org/10.1080/10447318.2025.2610438openalex-snapshot
Unpacking Emotional Expressions in Live Streaming Commerce: A Multimodal Machine Learning Analysis Integrating Visual, Vocal, and Verbal Cues
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The Origins of Judgment and Decision-Making in Childhood
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Understanding Public Support for Nonprofit Organizations During the COVID-19 Pandemic
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The Fruitfulness of Normative Concepts
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Introduction
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Fruitfulness and Its Role in Normative Inquiry
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What Is Distinctive About Normative Concepts
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Key Objections, Responses, and Clarifications
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Motivation and Charitable Giving
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Consensus, Justice, and the Social Contract
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Contrasting Approaches and Ways Forward
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Moral Psychology and the Aesthetic Turn in Christian Ethics
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Health Problems
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Copyright Page
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Dedication
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Foreword
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Introduction
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Theories of Health
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Health and Wellbeing
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Health, Subjectivity, and Capability
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Health and Disability
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Ameliorative Skepticism and the Nature of Health
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Ameliorative Skepticism, Shifting Standards, and the Measure of Health
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Afterword
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Effective Altruism and the Human Mind
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Fundamental Value Change
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Reasoning and empathy are not competing but complementary features of altruism
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Impact of visual appeals and brand ambassador in online food advertising on consumer purchase behaviour
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Comparing emotional and rational appeals in CSR messaging for sport products
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Understanding antecedents of customer resistance towards AI-driven drone food delivery service: a hybrid SEM-ANN approach
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Persuasive and substantive: the impact of matching charity advertising appeal with numeric format on individual donation intentions
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How Do Project Updates Influence Fundraising on Online Medical Crowdfunding Platforms? Examining the Dynamics of Content Updates
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From Tribe to Humanity: How Ingroup Expansion Can Fuel Distant Altruism
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How Emotional Appeals and Deliberative Thinking Relate to Perceived Effectiveness
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Why People Do What They Do: An Interdisciplinary Synthesis of Human Action Theories
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The Behavioral Impact of Moral Appeals: An Integrated Framework and Meta-Analysis
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Experimental Evidence on the Effect of Decision Justification Strategies on Citizen Perceptions of Government
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How College Students React to COVID Vaccine PSAs: An Experimental Investigation
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Affect and Impact Neglect in Sustainable Decision-Making
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Longtermist Education Interventions Increase Concern for and Action to Protect Future Generations
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Artificial Intelligence Versus Human Fundraisers: Evidence That Narrative Perspective and Fundraiser Identity Influence Donation Intentions
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The effects of induced emotions on environmental preferences and behavior: An experimental study
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Victim identifiability, number of victims, and unit asking in charitable giving
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Diagnóstico de la competencia moral y de la diferencia de género de estudiantes universitarios
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Improvement of moral competence in university students: An intervention through moral emotions
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Korunma Motivasyonlarını Etkileyen Faktörler ve Mesaj Çekiciliğinin Rolü: COVID-19 Bağlamında Bir Araştırma
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Merely Increasing Action Options Increases Charitable Donation
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توجهات أهداف الإنجاز 2*3 والثقة بالنفس کمنبئات بالتقییمات المدرکة لنداءات المعلم (الوجدانیة/ المعرفیة) لدی طالبات المرحلة الثانویة فی مصر والسعودیة
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Competencia moral en estudiantes de tecnología y sus diferencias de género
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Del Homo economicus al Homo moralis. Un diagnóstico divergente
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Analyzing the Effectiveness of Emotional Appeals in Advertising: A Comparative Study of Different Age Groups
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Longtermist Education Interventions Increase Concern for and Action to Protect Future Generations
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Altruistic Behavior in Charitable Giving: A Comparison Between Rational and Emotional Prompts
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Unequal Valuations of Lives and What to Do About It : The Role of Identifiability, Numbers, and Age in Charitable Giving
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Motivated Down-Regulation of Emotion and Compassion Collapse Revisited
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The Power of Emotional Advertising Appeals: Examining Their Influence on Consumer Purchasing Behavior and Brand–Customer Relationship
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Entorno laboral y su efecto en el juicio moral emocional de los trabajadores
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Clima organizacional y satisfacción laboral en el distrito educativo de Santa Elena
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Job-to-Be-Done technique application for the extended analysis of consumer behavior
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Sustaining Business Beyond Corporate Hypocrisy: Social Distance and Corporate Social Initiatives
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