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Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions
Exploration of the Effectiveness of Logic-Focused Strategies that Debunk Correlation-Causation Fallacy in Combating COVID-19 Vaccine-Cancer Misinformation
Polarizing Organizations and Image Repair: The Effects of Extreme Disposition and Ego-Involvement on ELM Processing Routes for Organizational Responses
Are Social Marketing and Advertising Communications (SMACs) Meaningful?: A Survey of Facebook User Emotional Responses, Source Credibility, Personal Relevance, and Perceived Intrusiveness
How Language Can Influence Political Marketing Strategy and a Candidate's Image: Effect of Presidential Candidates' Language Intensity and Experience on College Students' Ratings of Source Credibility
The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research
Publicidad audiovisual de las Organizaciones No Gubernamentales de Desarrollo (ONGD). El encuadre y la implicación como factores de eficacia persuasiva.
Influence de la congruence entre la couleur de fond d’une annonce presse et la catégorie de produits présente dans l’annonce sur la mémorisation, les émotions et les attitudes
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