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Party Bias in Political-Advertising Processing--Results from an Experiment Involving the 1998 Taipei Mayoral Election

https://doi.org/10.1080/00913367.2003.10639129
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Recent Research on Selective Exposure to Information
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Selective exposure: Voter information preferences and the Watergate affair.
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The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration
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Appeals and strategies of negative political advertising
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Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different Genders
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Archie Bunker's Bigotry: A Study in Selective Perception and Exposure
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Effects of Print Comparative Political Advertising on Political Decision-Making and Participation
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Effects of the Television Spots on Images of Dole and Clinton
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Political Television Commercials
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The Effects of Televised Political Ads in the 1975 Chicago Mayoral Election
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Reactions to Political Advertising: Clarifying Sponsor Effects
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Biased Processing as a Function of Attitude Accessibility: Making Objective Judgments Subjectively
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The Psychology of Attitudes
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Negative political advertising: coming of age

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Coming to Dislike Your Opponents: The Polarizing Impact of Political Campaigns
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Beyond the Bipartisan System in the Taipei Mayoral Elections—Rise of Market-Oriented Strategies in Electoral Campaigns?
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How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising
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The Moderating Influence of Political Involvement on Voters' Attitudes toward Attack Ads
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Political Advertising Effects on Perceived Bias, Value, and Credibility in Online News
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SAĞLIK BİLİNCİ, REKLAMA YÖNELİK KUŞKU VE İKNANIN TUTUMA ETKİSİ: ÇİFT YANLI GIDA REKLAM MESAJI ÜZERİNE ARAŞTIRMA
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