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Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/mar.20341openalex-snapshot
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
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Effects of brand personality on brand trust and brand affect
inferredcites →https://doi.org/10.1006/obhd.1999.2838openalex-snapshot
All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making
inferredcites →https://doi.org/10.1007/bf02879904openalex-snapshot
Narrative communication in cancer prevention and control: A framework to guide research and application
inferredcites →https://doi.org/10.1016/j.jbusres.2014.11.004openalex-snapshot
How consumer reviews persuade through narratives
inferredcites →https://doi.org/10.1016/j.jcps.2010.06.016openalex-snapshot
Easier is not always better: The moderating role of processing type on preference fluency
inferredcites →https://doi.org/10.1017/cbo9780511598951.011openalex-snapshot
RATIONAL CHOICE AND THE FRAMING OF DECISIONS
inferredcites →https://doi.org/10.1027/1864-1105/a000187openalex-snapshot
A Conceptual Framework of Narrative Persuasion
inferredcites →https://doi.org/10.1037//0022-3514.54.6.1063openalex-snapshot
Development and validation of brief measures of positive and negative affect: The PANAS scales.
inferredcites →https://doi.org/10.1037/0022-3514.54.6.1063openalex-snapshot
Development and validation of brief measures of positive and negative affect: The PANAS scales.
inferredcites →https://doi.org/10.1037/0022-3514.74.4.967openalex-snapshot
Independence and bipolarity in the structure of current affect.
inferredcites →https://doi.org/10.1037/0022-3514.79.5.701openalex-snapshot
The role of transportation in the persuasiveness of public narratives.
inferredcites →https://doi.org/10.1037/0033-295x.101.3.371openalex-snapshot
Constructing inferences during narrative text comprehension.
inferredcites →https://doi.org/10.1080/01463373.2015.1103287openalex-snapshot
Exploring Subtext Processing in Narrative Persuasion: The Role of Eudaimonic Entertainment-Use Motivation and a Supplemental Conclusion Scene
inferredcites →https://doi.org/10.1080/03637758409390180openalex-snapshot
Narration as a human communication paradigm: The case of public moral argument
inferredcites →https://doi.org/10.1080/15213269.2012.702604openalex-snapshot
The Persuasive Influence of Narrative Causality: Psychological Mechanism, Strength in Overcoming Resistance, and Persistence Over Time
inferredcites →https://doi.org/10.1080/15213269.2014.987400openalex-snapshot
The Transportation Scale–Short Form (TS–SF)
inferredcites →https://doi.org/10.1086/208570openalex-snapshot
Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective
inferredcites →https://doi.org/10.1086/208954openalex-snapshot
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
inferredcites →https://doi.org/10.1086/209411openalex-snapshot
The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research
inferredcites →https://doi.org/10.1086/296365openalex-snapshot
Rational Choice and the Framing of Decisions
inferredcites →https://doi.org/10.1086/317589openalex-snapshot
Mood-Driven Distortion of Product Information
inferredcites →https://doi.org/10.1086/341576openalex-snapshot
How Prevalent Is the Negativity Effect in Consumer Environments?
inferredcites →https://doi.org/10.1086/422114openalex-snapshot
Affective Intuition and Task-Contingent Affect Regulation
inferredcites →https://doi.org/10.1086/510216openalex-snapshot
Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
inferredcites →https://doi.org/10.1086/593683openalex-snapshot
Psychological Distancing: Why Happiness Helps You See the Big Picture
inferredcites →https://doi.org/10.1086/651257openalex-snapshot
Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
inferredcites →https://doi.org/10.1086/673383openalex-snapshot
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation
inferredcites →https://doi.org/10.1111/1467-9280.00406openalex-snapshot
Attending to the Big Picture: Mood and Global Versus Local Processing of Visual Information
inferredcites →https://doi.org/10.1111/1467-9817.00140openalex-snapshot
The influence of narrative text characteristics on thematic inference during reading
inferredcites →https://doi.org/10.1111/j.1468-2885.2002.tb00265.xopenalex-snapshot
Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion
inferredcites →https://doi.org/10.1111/j.1468-2958.2009.01368.xopenalex-snapshot
Appreciation as Audience Response: Exploring Entertainment Gratifications Beyond Hedonism
inferredcites →https://doi.org/10.1207/s15327965pli1301_01openalex-snapshot
Feeling and Doing: Affective Influences on Interpersonal Behavior
inferredcites →https://doi.org/10.2753/joa0091-3367380102openalex-snapshot
"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising
inferredcites →https://doi.org/10.5465/amj.2010.51467638openalex-snapshot
We're Changing—Or Are We? Untangling the Role of Progressive, Regressive, and Stability Narratives During Strategic Change Implementation
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Storytelling in the Digital Era: Relevant Moderators of the Narrative Transportation Effect
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Gamified Change: The Transformative Impact of Reflection, Empowerment, and Gamification Motivation
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Validating cross‐modal measures for comparative research: Message veracity, novelty, and memorability
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Narrative transportation: A systematic literature review and future research agenda
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“I” Value the Future, but “We” Value the Past: The Impact of Self‐Construal on Nostalgia Versus Forestalgia Narrative Ads
inferred← citeshttps://doi.org/10.1007/s11747-025-01095-4openalex-snapshot
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing
inferred← citeshttps://doi.org/10.1007/s11747-026-01147-3openalex-snapshot
How should content creators narrate their content? The impact of emotionality flips on audience engagement
inferred← citeshttps://doi.org/10.1016/bs.aesp.2024.03.002openalex-snapshot
Narrative transportation: How stories shape how we see ourselves and the world
inferred← citeshttps://doi.org/10.1016/j.jbusres.2018.10.053openalex-snapshot
Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect
inferred← citeshttps://doi.org/10.1016/j.jbusres.2021.01.024openalex-snapshot
The effect of ending disclosure on the persuasiveness of narrative PSAs
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.114309openalex-snapshot
Whose story is this? Source reveal as a communication tactic to increase consumers’ advocacy for social causes
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Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share
inferred← citeshttps://doi.org/10.1075/idj.25004.pinopenalex-snapshot
Measuring emotional response to positive dog narratives
inferred← citeshttps://doi.org/10.1080/00913367.2021.1973623openalex-snapshot
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion
inferred← citeshttps://doi.org/10.1080/00913367.2025.2562860openalex-snapshot
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior
inferred← citeshttps://doi.org/10.1080/01463373.2025.2601091openalex-snapshot
Prosocial storytelling: the role of rewards and punishments in shaping inclusive norms through narratives
inferred← citeshttps://doi.org/10.1080/02650487.2025.2573534openalex-snapshot
The power of storytelling in co-created advertising: a narrative transportation theory perspective
inferred← citeshttps://doi.org/10.1080/10410236.2022.2126693openalex-snapshot
Testing the Effect of an Interactive Narrative: The Mediating Role of Transportation and the Moderating Roles of Narrative Ending and Issue Involvement
inferred← citeshttps://doi.org/10.1080/1051712x.2021.1974166openalex-snapshot
Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
inferred← citeshttps://doi.org/10.1080/10641734.2026.2693269openalex-snapshot
Sad but Still Engaging: Examining Sadness Appeal in Narrative Advertising on the audience’s Brand Attitude and Purchase Intention
inferred← citeshttps://doi.org/10.1080/15213269.2017.1400443openalex-snapshot
I, You, or He: Examining the Impact of Point of View on Narrative Persuasion
inferred← citeshttps://doi.org/10.1080/15213269.2022.2103711openalex-snapshot
The Experience of Emotional Shifts in Narrative Persuasion
inferred← citeshttps://doi.org/10.1080/15213269.2026.2614632openalex-snapshot
Audiovisual Fiction to Reduce Prejudices Against Non-Binary People
inferred← citeshttps://doi.org/10.1080/23311975.2024.2392257openalex-snapshot
Storytelling alchemy in marketing: unveiling future research directions with ADO TCM framework
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(Un)Bothered by the Story’s Ambiguity: How Individual Differences in Consumers’ Need for Closure Affect Transportation and Brand Attitude in Narrative Ads
inferred← citeshttps://doi.org/10.1086/727838openalex-snapshot
Transported through Time: The Narrative Processing of Experiential Purchases
inferred← citeshttps://doi.org/10.1108/jsm-12-2020-0527openalex-snapshot
A conceptual framework for transformative gamification services
inferred← citeshttps://doi.org/10.1108/k-03-2023-0345openalex-snapshot
Customers' decision pattern based on mobile reviews in digital economy
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“You can end up in a happy place” (Voyce): a role for positive autoethnography
inferred← citeshttps://doi.org/10.1111/ijsw.12692openalex-snapshot
The illusory correlation between parental alienation and other forms of family violence
inferred← citeshttps://doi.org/10.1177/07439156241300997openalex-snapshot
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position
inferred← citeshttps://doi.org/10.1177/10755470241267225openalex-snapshot
Crafting Persuasive Stories: How Uncertainty and Sidedness Influence Narrative Efficacy in Promoting Updated COVID-19 Vaccination
inferred← citeshttps://doi.org/10.1177/1096348019840798openalex-snapshot
The Influence of Online Review Exposure on Reviewers’ Intensity Level of Negative Word of Mouth
inferred← citeshttps://doi.org/10.1177/14413582261451275openalex-snapshot
Inside the Story: How Narrative Structure Drives Customer Engagement Among Brand Users and Non-Users
inferred← citeshttps://doi.org/10.1525/collabra.172openalex-snapshot
Exploring Mechanisms of Narrative Persuasion in a News Context: The Role of Narrative Structure, Perceived Similarity, Stigma, and Affect in Changing Attitudes
inferred← citeshttps://doi.org/10.25904/1912/1667openalex-snapshot
Changing Beach Destination Image Schemas through Storytelling: A Study of Hainan Island, China
inferred← citeshttps://doi.org/10.26599/gjms.2026.9330025openalex-snapshot
Hard Evidence and Soft Narratives: A Study of Online Health Persuasion Strategies
inferred← citeshttps://doi.org/10.3390/info11120545openalex-snapshot
Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?
inferred← citeshttps://doi.org/10.3390/tourhosp3010002openalex-snapshot
Place Brand Co-Creation through Storytelling: Benefits, Risks and Preconditions
inferred← citeshttps://doi.org/10.61645/ssol.177openalex-snapshot
Tracking Emotional Shifts During Story Reception: The Relationship Between Narrative Structure and Affective Responses
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